Sales Director

DANIEL W. SKITES

***.******@*****.*** Mobile: +34-687-***-*** Barcelona, Spain 08870

(returning to USA in July)

GLOBAL BUSINESS LEADER

Energetic, principals-based leader with extensive experience living and working in North America, Europe and Asia in executive management, international business development, sales, and marketing. Experience that has included helping provide artificial intelligence hardware and software solutions (including SAS) to businesses and government agencies to solve their critical business needs.

Executive Leadership with the ability to define and execute strategy through focus, clarity of message, and improving cross-functional teams by implementing systems and processes that facilitate greater communication, trust and results.

Demonstrated high-performer, Practiced in propelling sales upward for Fortune 100, mid-level and start-up companies. Experienced in breaking ground into new markets and uncovering new business opportunities and building sales in the United States and Internationally.

Influential communicator offering strong interpersonal and large group presentation skills to translate complex concepts into simple business terms and benefit summaries to facilitate decision-making and action. AREAS OF EXPERTISE

PROFESSIONAL EXPERIENCE

IMAGE SENSING SYSTEMS - Barcelona Spain, St. Paul Minnesota USA, and Hong Kong China

Image Sensing Systems provides video and radar traffic detection sensors and artificial intelligence software for intelligent transportation systems worldwide with approximate revenues of $28 million per year and 65 employees. Managing Director – International Jan 2013 to May 2018 Responsibilities included global general management of the Canadian-based radar highway sensors business, global general manager for the UK-based automatic license plate reading systems, and international management of the USA-based video traffic sensor business. Reported directly to the CEO as part of the executive team and had extensive interactions with the Board of Directors and key institutional shareholders. Key Results:

Opened new markets in Malaysia, Indonesia, China, Colombia, Kuwait, Qatar, Spain, UK and France leading some markets to go from zero to 80% market share.

Led the successful turn-around of a UK-based artificial intelligence business that moved the business unit from a loss-making to a profit-making entity within 6 months. Restructured the organization, focused the R&D and sales activities in targeted areas, and successfully presented to the Wall Street investment community for the previously Business Strategy Development & Execution

International Business Development

M&A, Divestures, & Strategic Alliances

Developing New Business Models

Complex Multi-national Contract Negotiation

Smart Cities

Product Management

Sales Process Improvement

Sales Channel Development

Team Building & Leadership

Connected Vehicles

Artificial Intelligence

planned divesture of this business.

Transitioned two separate international product-based sales forces into one geocentric sales force to take advantage of language expertise, regional relationships, and to reduce channel conflicts and duplicate sales efforts. 100% of the direct sales force experienced growth in their territory after this change.

Vice-President of Sales and Marketing, 2010 to 2013 Global responsibility of leading the sales, marketing and product management teams in three key regions (America’s, EMEA and APAC) with as many as 41 direct and in- direct reports.

Key Results:

Selected to live in Hong Kong for six months to oversee the outgoing transition of the existing Managing Director of our Asian Subsidiary and to select and train the new Managing Director, while still overseeing global sales and marketing operations.

Converted a Representative Office into a new Wholly Owned Foreign Enterprise (WOFE) in the People’s Republic of China (PRC). This created an entity that allowed direct selling activity, rather than distributor technical support, inside the PRC. Negotiated a complex China distribution agreement that included an annual contract of $1.6 million, which was the largest order in the Asian subsidiary company history.

Led the selection and implementation of a new CRM system that consolidated 6 disparate data bases using multiple currencies in offices in London, Hong Kong, Toronto, Krakow, Shenzhen and St. Paul into one global system that rolls all local currencies into one corporate US currency. This created pipeline growth of over $90 million in opportunities and increased visibility and accuracy of forecasted revenues from 45% to 95%.

GLOBAL TRAFFIC TECHNOLOGIES, LLC St. Paul, Minnesota, USA Leading provider of emergency vehicle preemption systems and transit signal priority systems that allow public safety vehicles and bus rapid transit systems to arrive faster and safer. GTT was formed in 2007 out of a divesture of 3M’s Intelligent Transportation Systems business unit and employs approximately 50 professionals with sales of approximately $35 million.

Equity Partner, Business Development Director, Sales Manager, 2007 to 2010 Equity investor and part of the executive management team that led the divesture of the business from a Fortune 100 company to a successful stand-alone company. Key Results:

Drove 30% revenue growth within the first year as a stand-alone company after the business had 20 years of single digit growth within a Fortune 100 company.

Obtained a reputation for being able to find and recruit exceptional talent.

Created new international sales channels and OEM partners.

Led marketing in developing a whole new brand identity, web site, and digital marketing program.

3M COMPANY (NYSE: MMM) St. Paul, Minnesota, USA

3M is an innovative company employing 84,000 professionals with sales of $30 billion in multiple markets.

Marketing Development Manager, Digital License Plate Systems, 2005-2007 Promoted to manage a larger business unit (under $50MM) within 3M’s Traffic Safety Systems Division to create return-on-investment and value propositions to encourage existing Department of Motor Vehicle customers in the United States to make the investment to transition from conventional embossed license plates to digitally-printed license plates. The business featured core products such as reflective sheeting for license plates, digital printing systems and inventory management systems. Key Results:

Launched a new business model that moved the company from a consumable materials provider of reflective sheeting for license plates to a solutions provider that provided complete license plates and inventory management system without any technical development required. This business model change moved the average annual revenue per account from $800,000 to $5 million and led to the largest single contract in the 80+ year history of the Division ($25 million over 5 years). The business model was able to be successfully replicated in multiple States.

Implemented the marketing and strategic direction of the business and was able to obtain 121% of operational plan in 2006 and 133% in 2007. International Business Development Manager, Electronic Vehicle Registration Systems, 2004-2005

Promoted to help launch a new business segment within the Division and to develop the international markets and channels. Partnered with Transcore, the largest global manufacturer of transportation-based Radio Frequency Identification (RFID) technology; delivering their technical RFID electronic tolling solutions into an adjacent Electronic Vehicle Registration market and established 3M as the sales and marketing partner. Leveraged 3M’s vehicle registration presence in the market to toll/ecommerce- enable all licensed vehicles with RFID systems in the registration sticker. Key Results:

In less than 6 months on the assignment, went from initial lead to closed sale of the world’s first RFID- based electronic vehicle registration compliance system. This complex multi-government agency sale required a presentation to and approval from the Bermuda Cabinet along with various Ministry officials.

Engaged 3M’s International Subsidiary Managing Directors to develop Six Sigma Black Belt projects and development programs for Electronic Vehicle Registration systems that established and expanded the international sales channels in EMEA, APAC and South American countries.

Marketing Development Manager, Active School Zone Signs, 2003-2005 Promoted and relocated from Spokane, Washington to the corporate headquarters in St. Paul, Minnesota to manage the Active School Zone Sign business. Out of 60+ employees in Spokane, I was one of four that was offered a relocation package after the decision by 3M to exit the dynamic message sign business. Key Results:

Exceeded sales plans in all years.

Developed a nationwide service network to support system sales and developed new revenue growth from service contracts.

Established federal funding eligibility for our radar speed displays in the “Safe Routes to School” program.

Marketing Development Supervisor, Dynamic Message Signs, 2003 Promoted to lead the strategy, marketing and sales of Dynamic Message Signs throughout the United States to key government accounts. Key Achievement:

Designated as “high-potential” employee (Only 1% of 3M’ers achieve this designation). Intelligent Transportation Systems Sales Rep, 2002 to 2003 Promoted to be the Sales Representative in the Northwestern United States; selling dynamic message signs, priority control for emergency vehicles and vehicle detection systems to government transportation and public safety agencies. Key Results:

Award winner of “Reflections-of-Excellence” for role in securing largest variable message sign order in company history

Dynamic Message Systems Market Specialist, 2000 to 2002 Product and sales expert during transition from a distributor network to a direct sales force.

Key Achievements:

I was modeled as Six-Sigma “entitlement” due to being #1 in dynamic sign revenue amongst 100+ sales representatives.

AMERICAN ELECTRONIC SIGN COMPANY Spokane, Washington, USA A leading electronic sign company providing displays to the commercial, sports and transportation markets that employed 60+ professionals with sales of approximately $10 million. 3M Company acquired American Electronic Sign on December 1, 2000 to absorb the transportation products into its Transportation Safety Systems division. Transportation Products Manager, 1993 to 2000

Recruited to start and manage the Transportation Products Division from scratch. Built a distribution channel, succeeded in getting the product lines on all State Department of Transportation qualified products lists, and drove specifications for procurement wins. Key Results:

Grew the transportation division from zero to 60 percent of company sales in a 7-year period.

Lead the company in sales volume 5 out of 7 years. Personal sales volume increased each year to $6 million. The most revenue any other sales representative had in one year was $1.5 million.

Worked with 3M in partnership on projects and had grown the division to a market leader position, which led to the acquisition by 3M Company. EDUCATION & CERTIFICATIONS

GONZAGA UNIVERSITY Spokane, Washington, USA

Masters of Business Administration

UNIVERSITY OF IDAHO Moscow, Idaho, USA

Bachelor of Science in Communications – Advertising option

Louisiana-Pacific Foundation scholarship winner (4-year, full-tuition)

University of Idaho Centennial Scholarship Award Winner PROFESSIONAL CERTIFICATIONS:

Pragmatic Marketing Certified

Max Sax Sales Certification

Wilson Learning; The Counselor Salesperson from a Management Perspective

3M Marketing Leadership Program – INDIANA UNIVERSITY, KELLEY SCHOOL OF BUSINESS

DMAIC Six Sigma Green Belt Certification

Design for Six Sigma Certification – Blackbelt program

Customer Focused Selling

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