Marketing

Your job description seems like a great match to my background.

Through my years of experience as a contractor and full time marketer in agency, corporate and start-up settings, I have a solid track record of developing and executing marketing programs that drive engagement. Examples of my work can be seen here: www.behance.net/howard_davidson

In particular, I possess the ability to create demand generation, outbound/inbound communications, online advertising, email campaigns, promotional offers, website content development, SEO, SEM, webinars, event management, press and media relations.

I’m available immediately, eager to hear more about the opportunity, and have attached my resume for your review.

Sincerely,

Howard Davidson

H OWARD DAVIDSON

1 SCHOOL STREET, #402 617-***-****

ARLINGTON, MA 02476 ***********@*****.***

Successful marketing leader with proven track record in discovering, developing, and deploying high-impact branding, lead generation, content, direct mail, speaking opportunities, webinars, PR, and trade shows for various industries and audiences. Core competencies include: increasing brand awareness, SEO, strategy creation and execution, marketing management, and social media.

PROFESSIONAL EXPERIENCE

Independent Contractor May 2011 – Present

Created and deployed marketing strategies to generate leads and drive awareness for startups and established brands, including: GetResponse, iBasis, DentaQuest, ScholarJet, Mahoney’s Garden Centers, SafetyNow,Stran Technologies and Veloxity

Oversaw the design and branding of all website and sales materials, email campaigns, landing pages, display ads, and SEO/PPC tactics, ensuring compelling and consistent content

Utilized CRM, MailChimp, and applied data-driven metrics to achieve corporate business goals

Developed marketing directions for start-ups, resulting in a 60% increase in market share within 1 year of service (influencers@)

Planned and coordinated networking events (such as, RubyRiot and 1000 Pirates)

Managed key accounts, such as Velcro, Ball&Buck, MR. Youth, CollegeFest, CampusLive, and PXT Money

Utilized MaxMail, blogs, analytics, PR, and sales content to analyze and manage corporate websites

Designed and implemented an email marketing strategy, resulting in a 20% higher email open rate (messageAMP)

Marketing Director, AiSquared/sitecues, Cambridge, MA Feb. 2013 – Jan. 2016

Effectively developed brand name, identity, and product launch plan

Managed all inbound, outbound, and content marketing strategy, documents, sales scripts, press releases, and execution through web site and online initiatives, email communications, and social media to drive demand and customer adoption for B2B startup SaaS product

Utilized a wide range of programs, such as, Salesforce, WordPress, and MailChimp, to deliver content to targeted end users

Marketing Director, Piehead, Portsmouth, NH Dec. 2009 – May 2011

Oversaw and implemented marketing strategy, positioning, and lead generation for a cutting-edge digital engagement agency

Utilized MaxMail, blogs, analytics, PR, and sales content to analyze websites, social media, and email

Supervised sales and marketing support staff of six along with managing interns and vendors

Increased revenue 70% via sales/marketing plan, lead generation campaigns, and effective brand strategy

Tasked with creating a wide range of content and transforming this content into tangible lead generation

Marketing Manager, Gemvara, Lexington, MA Jun. 2009 – Dec. 2009

Strategized and assisted in leading the transition from B2B to B2C ecommerce start-up

Carried out critical research on addressable market, competitors, vendors, and consumers, which was presented to the Board of Directors for strategy launch approval

Implemented and analyzed campaign effectiveness in increasing brand awareness and thought leadership

Delivered campaigns via email, events, direct mail, social networking, and press releases

Approved all creative content for the corporate website and managed the company’s Creative Director and Web Marketing Assistants

Marketing Manager, Metropolis Creative, Boston, MA Nov. 2008 – Dec. 2009

Planned, created, and implemented all marketing efforts to drive corporate brand awareness

Increased web traffic and gained market share, which translated into a 40% increase in gross revenue

Created and managed website and blog content, email marketing, and social media campaigns

Developed SEO strategies, such as link building and title and meta tag creation

Monitored web traffic, analyzed keyword data, and optimized visibility via Google analytics

Social Media Marketer, IdeaLaunch, Boston, MA Aug. 2008 – Nov. 2008

Developed closed loop inbound marketing campaigns for lead generation and brand recognition.

Identified and coordinated thought leadership web seminars, email campaigns via ExactTarget, tradeshows, and speaking engagements

Marketing Manager, Tools Group, Cambridge, MA Apr. 2007 – Jul. 2008

Managed and executed all marketing campaigns, corporate web site, SEO, SEM, lead generation programs, and email marketing

Created sales/marketing funnel report to track and analyze marketing efforts and ROI

Developed website’s Resource Center for lead generation via Salesforce, WebEx, HubSpot, and Constant Contact

Sales/Marketing Manager, Video Transfer, Boston, MA Aug. 1991 – Apr. 2007

Initiated and oversaw all sales and marketing activities for media replication manufacturer, resulting in 80% revenue growth

Identified, prospected, and closed new CD/DVD creation, replication, web, interactive, printing, packaging, and creative services business through sales calls, presentations, and trade shows

Authored and art-directed newsletters and direct mail campaigns, and maintained web sites for both corporate headquarters and eight subsidiaries

Hired, managed, and trained sales staff

EDUCATION

BFA, Art Education, MA College of Art, Boston, MA

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