Social Media Digital Marketing

RUSSELL FINK

New York, NY ***** 917-***-**** ************@*****.*** www.linkedin.com/in/russellsfink ENTREPRENEURIAL DIGITAL MARKETING EXECUTIVE

LEVERAGES SKILLS IN MULTIMEDIA DEVELOPMENT, DIGITAL COMMERCE/MARKETING AND GLOBAL BRANDING TO DRIVE EXPOSURE, PROMOTION, REVENUE AND COMPANY ACHIEVEMENTS PROFESSIONAL SUMMARY

ü Talented leader with 20+ years of experience spanning senior executive roles at leading international digital media and entertainment companies, complemented by more recent success as entrepreneur/consultant. ü Strong, consistent record of innovation and business achievement as measured by creative innovation and revenue gains for diverse artists, brands and organizations. ü Career highlights include successful partnerships/multi-media campaigns with leading companies like Apple, Google/YouTube, Amazon, Spotify and Facebook and trend-setting global e-commerce, digital/social media campaigns for top artists (e.g., Drake, Jay Z, Kanye West, Ariana Grande, Justin Bieber, Nicki Minaj, Rihanna and Pearl Jam).

PROFESSIONAL EXPERIENCE

124 Media Studio New York, NY 2015 Present

CHIEF CONTENT OFFICER FOUNDER

Develop and manage all new business. Lead creation, development and implementation of creative advertising, digital/streaming strategy for music artists and brands. Produce compelling targeted multimedia content. Provide comprehensive range of consulting/advisory services related to digital entertainment industry marketing and commerce.

Strategized winning Social media campaigns such as meteoric rise of hip hop producer DJ Khaled, now dubbed The King of Snapchat with 6M+ followers and profiled by numerous media outlets.

Created The Music Show/Tip Cup, television shows concept poised to capture Millennial/Gen X viewers that features leading influencers and harnesses global music consumption data to shape artist lineup.

Recognized industry expert and sought-after global speaker.

Known as a leading Entertainment Streaming Media Expert

Diverse audiences span industry professional groups, universities, large banks, hedge funds, and private venture capitalist firms.

Recent engagements include UBS Media Conference (London), Coleman Research (Hong Kong and Seoul), South by Southwest (Austin), College Music Journal (NYC), Music Business Association (LA, Nashville, and Chicago).

Island/Def Jam Recordings/Republic Records Universal Music Group – New York, NY 2007 2015 SENIOR VICE PRESIDENT, DIGITAL MARKETING AND COMMERCE (2011 2015) VICE PRESIDENT, DIGITAL MARKETING AND COMMERCE (2007 2011) Established challenging commerce and marketing objectives for all digital, streaming and mobile content for Island, Def Jam Recordings and Republic Records artists and associated labels, overseeing high-performance team of 6 with dotted line responsibility for additional 20+ staff members. Administered multimillion-dollar annual, quarterly and project sales projections, budgets and advertising campaigns. Collaborated across label departments to innovate and create multiple approaches to projects. Designed/executed high-impact global campaigns and strategies to promote labels’ superstar artists and worked closely with distribution company and third-party partners on associated streaming/digital strategies. Managed all product releases with Universal Music Group’s e-commerce personnel and systems.

• Increased global market share to #1 for final 3 consecutive years of tenure, after designing and launching global digital, mobile and retail strategies. Examples: RUSSELL FINK

Page 2 of 3

Directed multimillion-dollar digital advertising, SEO and SEM campaigns to generate sales conversions.

Cultivated digital and retail strategies to showcase breakout artists’ stories.

• Realized 124% increase in year-over-year revenue, generated $465M in peak commerce (Streaming & Downloads) and drove multiple songs and albums to #1 while overseeing repertoire with largest market share and sales in music industry.

• Created new revenue streams by spearheading co-promotion/advertising strategies with top brands (e.g., Apple, Amazon, Spotify, Google/YouTube, Verizon, AT&T, Pepsi, Doritos and Samsung).

• Generated $1B in revenue, primarily by driving high-impact marketing strategy that resulted in multi- platinum, platinum and gold certification for 25+ albums and 80+ digital tracks.

• Set global/U.S. Streaming, Commerce and Billboard chart records by implementing effective breakthrough strategies.

• Increased revenue-generating opportunities and ultimately achieved internal cultural change by promoting more data-driven decision-making approach using Soundscan and other data sources. Sony Music/RED New York, NY 2001 2007

SENIOR DIRECTOR, NEW MEDIA/DIGITAL SERVICES

Led team of 4 (dotted line to 30+ in field offices) in execution of all digital marketing, sales and advertising efforts for Sony Music’s developing artists and distributed labels. Cultivated and developed new business. Conceptualized and managed successful national multimedia campaigns for both lifestyle and retail partners. Liaised between RED’s and Sony Music’s new media departments and Global Digital Business Group. Created and shaped new distribution channels for Sony Music/RED as chair of New Technology Committee. Oversaw RED’s multimedia marketing and sales tools. Wrote, produced and edited TV commercials, infomercials, e-press kits and videos.

• Principal architect of RED’s international digital distribution system. Subsequently, managed system’s production, marketing, promotion and finance, generating 10.2 million tracks and albums.

• Contributed to strong company sales and revenue growth through innovative marketing leadership. Designed and implemented RED’s new media marketing and sales strategies and managed RED’s digital aggregation initiative, including digital, mobile and video.

• Launched innovative digital campaigns that set industry trends and were instrumental in launching careers of top artists.

• Consistently advanced artist and brand development for RED/Sony Music and distributed labels.

• Ensured operational efficiency by coordinating seamless front-end and back-end marketing and financial reporting for parent company, Sony Music Corporation. Breakaway Music Network New York, NY 2000 2001

DIRECTOR, MARKETING, MUSIC AND PROGRAMMING

Tuff Gong Records New York, NY 1997 2000

DIRECTOR, PROMOTIONS AND MARKETING

SKILLS: Global Digital Campaigns Social Media Global Branding Mainstream/Crossover Marketing Strategies

Streaming Media Mobile/Internet/Video Multimedia Formats Emerging Digital Media Developments New Revenue Streams Multimedia Advertising Campaigns Multimedia Digital Content Marketing Sales Distribution Research Data Analysis Innovation Entrepreneurship Budget Management Project Management Supervision and Coaching Cross-functional Team Leadership EDUCATION & AFFILIATIONS

The American University – Washington, DC MBA, Management/Marketing and BA, Business Administration RUSSELL FINK

Page 3 of 3

Professional Affiliations: Universal Music Group: Global Digital Board Member RIAA: Gold and Platinum Committee Member Zeta Beta Tau Alumni Counselor

Contact this candidate