Social Media Marketing
Resume:
Silvana Urzola
English Spanish French
***** *. ** **, ***. 18204. Austin, TX. 78748
*********@*******.***
www.linkedin.com/in/silvanaurzola @silviurzola https://www.youtube.com/watch?v=7TWY9ks5vCI PROFESSIONAL SUMMARY
• Marketing professional with 5 years of experience in variety of marketing functions: Sales and promotions, Research, Implementation of loyalty and rewards programs, planning corporate and social events;
• Team Player mentality;
• Exceptional organizational and time management skills with attention to detail, Multi-task, resolve conflicts, collaborate, and communicate effectively;
• Computer skills: Windows, Word, Excel, PowerPoint, Photoshop, Adobe Illustrator, InDesign;
• Solid understanding of social media channels including Facebook, Twitter, Instagram, YouTube, LinkedIn and Snapchat.
PROFESSIONAL EXPERIENCE
Project Coordinator
Altima Concept DMC Network, Montreal (Canada) 2016
• Propose and prepare marketing and promotional materials of tour and trip packages.
• Manage all sort of the event operations – The facility selection, contracting, pricing, transportation, accommodations, food and beverage selections and audio/visual service arrangements.
• Develop relationships and consistent communication with vendors and partners.
• Process and organize new data and maintain global promotional information uptake
• Create and to program spreadsheets to keep an accurate and up-to-date account of on-going changes prior to and during social and corporate events.
• Support sales lead events through emails and registrations. On–Site Event Coordinator
Concordia University, Montreal (Canada) 2015 - 2016
• Propose new ideas to improve the event planning and implementation process.
• Serve as liaison with vendors on event-related matters.
• Work closely with the customer education team to provide operational support.
• Identify, escalate, communicate, and resolve event issues/blockers.
• Conduct pre - and post – event evaluations and report on outcomes. SU
• Prepare nametags, materials, packages, gift bags, registration lists, seating cards, etc. Customer Service Associate 2012 – 2015
Gap Inc., Montreal (Canada)
• Achieve and exceed individual sales goals set by Store Management Team.
• Actively engage with customers by identifying needs, relaying product information, and providing prompt assistance.
• Develop new relationships while maintaining existing clientele
• Actively participate in merchandising projects (i.e., daily stock maintenance, floor changeovers, product transfers, etc.)
• Assist store management and staff with driving store initiatives.
• Served customers in both English and French.
Loyalty Marketing Coordinator 2008 - 2011
Triple A S.A. E.S.P. Barranquilla (Colombia)
• Organize promotional events in order to publicize the loyalty program and at the same time attract more customers implementing marketing strategies.
• Develop, and evaluate communication strategies and programs to inform clients, employees and the general public of initiatives and policies through the channels of social networks.
• Investigate the opinions and attitudes of the public to identify the interests and concerns of key groups served by the organization.
• Manage planning, production and execution of promotional programs including but not limited to: understanding data and results and providing marketing analysis consumer buying patterns and predicting future trends.
• Successfully work with outside marketing agencies, planning and developing e-commerce strategies.
VOLUNTEER EXPERIENCE
• English's teacher – DCET/ Believe in Yourself, Inc. 2017 - 2018. - (Dallas TX)
• Special event coordinator – Fundraising event under the stars 2015. - (Montreal)
• Logistics assistant – Signature fashion show 2015. Maxxum 360 Marketing - (Montreal) EDUCATION
Event Planning, Attestation of College Studies (A.E.C.) 2014 – 2015 LaSalle College Montreal (Canada)
Bachelor of Business Administration (B.B.A.) 2008
General Sales, Merchandising and Related Marketing Operations Universidad del Norte, Barranquilla (Colombia)
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