Content Strategist and Web Editor

Jay C. Barmann

*** ****** ******, *** *********, California 94117

510-***-**** - ***@**********.**** - jaybarmann.net

Experience

****-******* *****.***, ***, SF Weekly, and others

Freelance Content Strategist, Editor, and Copywriter

• Contributor to San Francisco magazine, Eater.com, Curbed SF, and 7x7.com, as well as the Vulture and Agenda sections of New York Magazine’s website. Co-editor of SFist.com (2009-14)

• Content creator, strategist, and PR collateral creator for various clients.

• Copy editor for print edition of Haute Living SF.

2014-2017 SFist.com

Editor-in-Chief

• Led, edited and copyedited the hip and informative San Francisco branch of the Gothamist network.

• Managed all social media, wrote social media copy, and grew Twitter following by 50 percent.

• Curated features, edited photos, crafted headlines and sidebar copy, and wrote multiple daily stories from national and local news to tech, culture, food, and real estate.

• Wrote listicles and advertorial, and curated daily email newsletter.

• Grew the site’s monthly pageviews by over 25 percent.

• Wrote editorial calendar and site style guide.

2009-2013 Grub Street San Francisco, NYMag.com

Editor

• Sole San Francisco editor for Bay Area-focused branch of the James Beard Award-winning food blog from New York Magazine.

• Crafted headlines, short-form news items, kickers, and social media copy.

• Wrote ten blog posts a day covering local restaurant news as well as national features.

• Shot and sourced images, attended photo shoots, and created content to meet traffic goals.

2007-2009 Cubik Media, San Francisco, CA

Managing Editor / UX Designer

• Created and launched an edgy, gay-focused lifestyle site, from concept and UX to final design and SEO.

• Wrote daily blog copy covering celebrity news, music, sports, and news.

• Crafted headlines, marketing collateral, and online ad copy.

• Managed two redesigns and all social media. (Original site now defunct.) 2002-2007 Conley

Consulting Group, Oakland, CA

Associate

• Analyzed market trends and created models and reports for specific client projects, including retail revitalization, tax increment finance, and residential market studies.

• Developed all marketing materials, wrote client proposals and created firm website.

2000-2001 bluelight.com, San Francisco, CA

Manager of Creative Operations / Producer

• Oversaw new projects on the site from inception to launch, working with UX, design, and editorial.

• Managed builds for creative staff, established site-wide editorial protocols, style guide, and taxonomy.

Education

University of San Francisco, CA

M.F.A., Creative Writing

Columbia University, New York, NY

B.A., Magna Cum Laude

Major: English

Skills

Photoshop, Excel, Powerpoint, Drupal, Wordpress, HTML fluent, copyediting (AP/Chicago)

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