Sales Marketing

Donna S. Jenkins www.linkedin.com/in/donnajenkins

614-***-**** *******.*****.***@*****.***

Communications Leader

Impactful communications expert and strategic leader who drives the success of integrated programs and key initiatives to build strong global brands. Talented in producing powerful messages to create a competitive advantage and promote a shared internal vision across an organization. Shapes world-class teams that respond with agility to evolving customer demands while exceeding business objectives.

Key Skills

Public Relations Strategies & Campaigns

Internal Communications

Social Media Campaigns

Special Events

Executive Media Training

Crisis Communications

Web & Print Content Development

CRM & Lead Management Tools

External Speaker & Speech Writer

Vendor Management

Professional Experience

Battelle– Columbus, OH

Director, Marketing & Communications 2012 – 2018

Leads all activities related to communications by internal and external communications and campaigns for Battelle’s technology products and services. Enforces brand standards across business units, ensuring consistency and adherence to the standards and protecting intellectual property. Works with executive committee to align business line goals with corporate mission.

Develops and analyzes appropriate metrics for assessing and measuring Battelle's reputation and brand impact as a result of executed activities, and enterprise-wide communications programs. Determines impact of messaging with internal audiences, customers, suppliers, and external partners.

Oversees the leveraging of the corporate website and deployment of social communications tools to engage partners; influence regulators; and persuades customers/clients to do business with us and/or purchase Battelle products, services, and solutions.

Leads the strategic deployment of a varied mix of marketing communications tools, including a sales-generating global corporate $2M advertising program that promotes Battelle's products, services, and solutions.

Implements all aspects of internal communications related to staff success stories. Advises senior team on employee engagement.

Chemical Abstracts Service (CAS), Columbus, OH

Department Manager, Marketing Communications 2009–2011

Propelled global visibility and sales of CAS products and services while simultaneously sharpening internal understanding of business objectives and activities through strategic marketing campaigns. Served as brand strategist for CAS line of information tools. Served as community spokesperson and worked with government relations members to deliver targeted positioning and message for CAS.

Succeeded in rebranding and differentiating CAS by working with internal business units and sales to create leadership statements and award-winning collateral that emphasizes product quality and superiority to competitors.

Expanded CAS presence worldwide by directing world-class design and creative writing teams to effectively implement consistent messaging both in print and digital with international and domestic media. Utilized and integrated new communications channels.

Charged with identifying external issues that could impact the organization and providing competitive analysis of consumer messaging utilizing focus groups, surveying and other direct consumer communications. Provided senior team with analysis of marketing campaigns and identified success rates.

Increased awareness of CAS products in by developing marketing campaigns in conjunction with business units, sales advisory group and key customers. Implemented advertising campaigns that reinforced brand messaging and increased web site visits by 200% and search engine results by 300%. Developed worldwide conferences and other special events to garner consumer awareness and obtain feedback for sales units.

Reinforced CAS brand messaging internally by developing sales information sheets, product rollout communications, and training presentations to ensure successful delivery of consumer messaging. Worked with human resources to develop internal communications, community relations materials and recruiting materials.

Promotions Manager, 2007–2009

Marketing Communications Specialist and Group Leader 1997–2007

Built a strong brand and boosted demand for CAS products and services through promotional strategies. Led projects in properly positioning offerings, identifying optimal launch opportunities, and leveraging trade events, conferences, and speaking opportunities to sustain organization’s market leadership; achieved through collaboration with product teams and business analysts.

Delivered 20% increase in sales in new markets by developing and implementing global promotional campaigns with special emphasis on Asia.

Increased prominence and sales of flagship product in biotech market through revitalized branding campaign.

Led $2M international promotional initiative that strengthened brand awareness and supported corporate sales revenue goals.

Education

MBA, Marketing, Northeastern University, Boston, MA

BA, Public Communications, American University, Washington, DC

Professional Affiliations

Public Relations Society of America, Member

National Federation of Advanced Information Services

Board Member 2009, Marketing Committee Member 2009–2011

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