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Social Media Manager

Location:
Oakland, CA
Posted:
July 08, 2018

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Resume:

KARAN SAGGI

*** ********** ******, *** *********, CA 94102 909-***-**** ac56i6@r.postjobfree.com Karan's expertise lies in advertising operations, project management, and interpersonal skills. Leveraging these strengths and his business acumen, he has driven growth at startups in programmatic and web development in the Silicon Valley. Karan holds a Bachelors in economics and leadership studies from Claremont McKenna College and a certificate in Marketing Management from UC Berkeley Extension. Outside of work, Karan is a published I/O psychologist with the Cambridge Press and a travel enthusiast. WORK EXPERIENCE:

ZypMedia San Francisco, CA

Manager, Ad Operations Nov 2016 – Present

In 7 months of joining work, I learnt the ropes of programmatic advertising, rose through the ranks of Associate, Senior Associate, Manager of Campaign Management, and Manager of Ad Operations. Today, I oversee a team of 19 Associates.

• Lead the core Ad Operations teams of the company (Campaign Management, Media Strategy, and Reporting)

• Design and setup programmatic advertising initiatives on the web, Facebook, Instagram, Connected TV, and Mobile.

• Strategize company re-structuring and hiring overseas in Turkey, India, and the Philippines.

• Manage cross-functionality between teams of Ad Ops, Sales, Analytics, Engineering, & Account Management.

• Work closely with company partners in Radio (iHeartMedia), TV Broadcast (Sinclair), other DSPs and creative agencies to process campaigns throughout the pre- and post-launch process.

• Set up and traffic campaigns and manage accounts for high budget and high priority clients.

• Establish a quality check process for campaign setup and pro-actively solve issues to client’s satisfaction.

• Work closely with the Co-Founder and Senior Vice President to maintain a high level of productivity and expectations across the Ad Operations team to enable the company to meet quarterly revenue goals. TryMyUI San Mateo, CA

Director, Educational Partnerships May 2015 - Oct 2016 In 9 weeks of joining work, I built the company's Educational Partnerships from 0 to 94 institutions in 11 countries and scaled up customer engagement by 900%.

• Build a market approach, social media strategy, and content to grow the company’s partnerships globally.

• Manage relationships and build engagement with customers, stakeholders, and partners in academia, nonprofits, and startup accelerators.

• Lead daily phone calls and conference calls with partners worldwide to boost collaboration in projects and answer questions about SaaS and company product.

• Draft marketing and support materials tailored to each partner or customer’s needs Summit Global Education Miami, FL

Strategic Consultant Sep 2014 - April 2015

• Manage the International Education Challenge ad campaign (including drafting communications content, building a centralized platform for all project information and coordination, and supervising 3 interns) International Leadership Association Silver Spring, MD Chair, Youth Leadership 2012 - 2013

• Design email marketing and a social media strategy to build the committee from 0 to 360 members.

• Train academics and professionals at the conference on collaboration, team management, and problem solving. Technical Skills: Campaign/flight setup, DSPs and creative management tools (DataXu, Ubimo, El Toro, Adacado, Potenza, Celtra, Ad Tech, HTML5), Google adwords, Quantitative analysis, Excel (Pivot), Microsoft Suite, Facebook Ads, Zendesk, JIRA, Prezi.

Languages: English, Hindi, Punjabi (Fluent); Italian (Proficient); French (Beginner)



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