Manager Social Media

Rubén A. García P.

QUALIFICATIONS:

Enthusiastic architect, developer and sleeves up manager of global businesses, multidisciplinary team leader with high capacity of analysis and planning to achieve organizational objectives, highly organized, aimed at solving problems, self-motivator with high energy Experience in successfully recruiting, staffing and training, sales and marketing, with productive and efficient work habits without supervision.

Expert in corporate and interpersonal communications with extensive experience in marketing, loyalty, incentive, training and sales in markets like hospitality, restaurant and franchise planning expansion, beauty, fashion, health, wellness and insurance, finance, B2C, B2B, B2G products, event production, launch of campaigns and promote new service and products in traditional or new emerging markets. Experienced in North, Central, Caribbean, Brazilian, South American and US Hispanic Markets. Professional with successful experiences in consulting and project management for telecom, finance institutions, pharmacology, wellness, insurance, technology, communications, arts, massive consume, services, food and beverage, education and many others, with special emphasis on maintaining relationships with key accounts, channels of distribution and strategic alliances. Excellent interpersonal and public relations skills, committed to quality and excellence. TECHNICAL SKILLS:

Operating systems: Windows, Linux (Ubuntu), OS

Applications: Word, Excel, PowerPoint, Outlook, Adobe Acrobat, Oracle, Social Media, POS Restaurant & Hospitality Control and Security Tools, e-Commerce, CRM applications, Sales Force, Pidedrive TRACK AND ACHIEVEMENTS 2015- 2018:

• Revenue increased of regional and global accounts in more than 30% per year.

• Setting up internal and external teams trained in multinational and multicultural programs and tools of several clients and corporations.

• Develop 5 e-Commerce platforms and campaigns for beauty and fashion selected brands.

• Launch more than 10 new projects per year.

• Establish and managing operations with CRM tools taking care accounts 7X24 in 3 languages.

• Establish a Regional Training Center and E- Learning University to transfer knowledge and evangelize sales personnel and customers in 3 languages.

• Compliance for more than 5 consecutive years sales goals set by the organization ($12 Million TO Budget)

• Run more than 30 internal and clients events in 8 countries.

• Coordinate more than 45 VIP Travel Experience Award with clients and customers.

• More than 15 awards and client recognitions for success campaigns and sale improved or market penetration.

EXPERIENCE:

At your service

March 2015 - Present

Managing Director.

Responsible of develop business, strategies and implementation SaaS technologies, e- Commerce, e- learning and engagement strategies to support regional and global business in LATAM and US Hispanic and Brazilian Markets.

The portfolio of clients include Selected and Luxury Brands, Fashion Products, Cosmetics, Pharmacology, Health & Insurance, Real Estate & Developers, Liquors, Food and Beverage, Technology, Hospitality, Travel and Experience, Telecommunications.

Promotick

May 2015 – Dec 2017

CEO Special Advisor for LATAM Business and Hispanic Markets, Miami, FL Special LATAM advisor coordinating Catalogue, Logistic and Supply Chain provision for Loyalty, Incentive

& Employee Recognition business in North America (Mexico, USA, Canada) and Brazil. The portfolio of solutions includes loyalty platforms based on points, recognition and training to improve the performance of work teams and distribution channels for all types of services and products. The Cube Company

April 2015 - June 2017

Special CEO Consultant Advisor for Central America and Latin America Affairs and Business Development, Miami, FL

In charge of build and sales the LATAM Strategic Expansion Plan for personalized e-learning solutions, social learning and face-to-face training to motivate and involve, people, employees and executives. Developing operation and office in Mexico, Costa Rica, Dominican Republic, Panama, Colombia and Brazil for Social Media, e learning, On-line University and Professional Education products. Grass Roots America Inc.

March 2010- March 2015

Executive VP Latin America, Miami, FL

Responsible for the development and implementation of business processes and operations of the organization throughout the region, as well as the local offices administration and special clients accounts over all America. Senior Director of the Corporate Events and Travel Experience Division. Responsible for managing global accounts operating in LATAM including Mexican and Brazilian markets. Grass Roots PLC.

March 2007 March 2010 VP Latin America, Mexico City, Mexico Responsible for the LATAM region including Brazil in charge of IT Global Accounts (Xerox, Cisco, VMware, Symantec, Kaspersky, WD, Microsoft, Lenovo, RIM / BlackBerry, Motorola, Samsung, LG, Huawei and many others.), Mass Consumption (Coca Cola FEMSA, Pepsico, Bacardi, Danone, Listerine, Avon, Sabritas, Bimbo, Gruma, AstraZeneca, Roche, Apotex, Pfizer, VISA, Mastercard, Banamex, Banorte, Banregio, Ixe, BBVA, Sanatander, Invursa) Responsible for the strategic, communication for Spanish- and Portuguese-speaking countries.

Grass Roots / Bittime.

March 2005 March 2007

North of Latin America (NOLA) General Director, Bogotá, Colombia/ Sao Paulo and Mexico City In charge of the northern region of Latin America including Brazil, Venezuela, Colombia, Ecuador, Peru branch office. Responsible for establishing and operating offices and operating arm contractual agreements with partners in other countries such as Chile, Argentina, Uruguay and Bolivia. Head of acquisitions as well as local and regional key accounts (Lenovo, Microsoft, Avaya, Intel, Imation, Avon, Yanbal, Pernod Ricard, Diageo, Coca Cola, Regional Brewery, Leones del Caracas Baseball Club, among others). Builder of the regional LATAM Events and Experience division. Todo1.com

March 2000 March 2005

Marketing Director LATAM Miami, FL

Responsible for develop a strategic marketing plans for 5 banks in the region (Commerce Bank, USA / Mercantil, Venezuela / Bancolombia & Conavi, Colombia /Banco del Pichincha, Ecuador). In charge of the creation and launch all strategic banking products for B2B / B2C segments and define new platforms that will drive bank clients in One Place (Todo1 /All in One) Launching at least 1 banking product per year (My bank, my car, my house, Todo1 Plaza and Todo1 Auctions (B2E) and also a Loyalty Points Rewards Program for customers (Bolos Mercantil) and Trokas stimulating use of digital platforms and instruments in more than 40%.

Head of marketing programs and tools that provide consistent ROI reports and metrics developed and delivered for banks members of the alliance.

Responsible of the relationship with all technology and development suppliers supported the creation of the products. Coordinator of all combined marketing efforts for the launch the final products with the image and guidance of each bank marketing department and country regulations. Quorum Telecom

March 1995 to December 1999

New Business Development Director Caracas, Venezuela Develop telecommunications Value Added Service products (VAS) to increase revenues for local telecom operators. Responsible of implement the expansion strategy and operations in Panama, Colombia, Chile, Ecuador, Mexico and Argentina.

Compañía Anónima Nacional Teléfonos de Venezuela CANTV January 1995 March 1993

Interconnection and Carriers Director Caracas, Venezuela Member of the re structuring team to step Pubic Company to the Private Sector. Responsible for the creation of Interconnection and Carriers Department and management all interconnection agreements with major carriers (AT&T, MCI, Sprint, BT Telecom, Dutch Telecom) and expand the capabilities and satellite coverage (Intelsat, PanAmSat, Protecto Saletiltal Simon Bolivar) and submarine cable (America1, Arcos Project). Head of Global Expansion to open alternative channels of communication with emerging operators and alternative media networks reducing the cost of operations by 40%. Signer of the regulation and operation contracts with Cellular companies (Movilnet, Telcel, Digitel). Representative in Consejo Nacional de las Telecomunicaciones (Conatel telecom regulator) commissions and Value Added Services. Director of business development in Cantv Servicios (internet services provider) Previous Experiences

McKinsey consultants 1989- 1993 Telecommunications & Privatization / Senior Consultant Specialist Carana Corporation 1989 -1995 Telecom Specialist for Inter American Bank and World Bank Investment Projects

Cygnus 1990- 1993 NCC Telecom Networks and Services Manager, Caracas, Venezuela Factor Humano & Metropolitan University Computing Sciences Post Grade Program Director1990- 1995 Caracas, Venezuela

Beke Santos / Factor Humano 1989- 1992 Educational Computing Division Manager / Technical Manager Caracas, Venezuela

Simon Bolivar University Manager of Free Studies 1986 – 1990 Caracas, Venezuela EPSON Latin America 1986-1989 Manager of Training and Education Centre, Caracas, Venezuela EDUCATION:

2011 Tecnologico de Monterrey – ITESM - Virtual University * (Certification) Campus Mexico City

• High Performance Executive Diploma

2008- 2009 Pontificia Universidad Javeriana - Bogotá, Colombia

• specialization in Marketing Management

2006 Pontificia Universidad Javeriana - Bogotá, Colombia

• Management of ITIL Information Technology

1998-1999 Tecnologico de Monterrey ITESM - Virtual University * (Certification) Campus Mexico City

• Diploma in Information Technology and the Internet 1990 Instituto de Estudios Superiores de Administración IESA - Caracas, Venezuela

• Specialization in Finance

1988 UTC Paris - France

• Specialization in Telecommunications

1983-1986 Cornell University Ithaca, New York, USA

• Specialization Master in Finance

1978-1982 Cornell University Ithaca, New York, USA

• Bachelor of Computer Science and Electronics

1977 Simon Bolivar University, Sartenejas, Caracas, Venezuela

• Basic Engineering

LANGUAGES:

• Fluent in Spanish, English

• Business and social conversational Portuguese

• Basic Italian and French

Awards:

• Recognition @YS (Incentive) Program 2017 Luxury Hotels Mexico

• Recognition @YS (Incentive & Employee Recognition) Program 2016 Intercontinental Hotels LATAM

• Special Award Promotic productivity and market penetration 2015

• Recognition GRA (Productivity) Incentive Program 2014 Xerox XDG

• Recognition GR (Creativity) Loyalty Program of the Year 2012 Astra Zeneca LosecA

• GR Bittime Recognition (Creativity) Incentive Program Year 2008 Lenovo Think Points

• GR Bittime Recognition (Productivity) Incentive Program Year 2006 Imation Rewards

• ANDA Advertising Awards Best Internet Banking System 2003 Todo1

• Advertising and Marketing Awards Best B2C Banking Program 2002 Todo1 Square

• ANDA Advertising Awards Best Internet Corporate Banking System 2002 Todo1 Companies

• ANDA Advertising Awards Best Internet Shopping System 2001 Todo1 Box

• GTE 1994 President's Leadership Awards More Productive Project of the Year (Silver) Interconnection Agencies American Airlines

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