Marketing Data

NISARNART BORIBOON

703-***-**** • ***** Keiller Terrace • Ashburn, VA 20147 • *********@***.*** •

SUMMARY

Gathering the unstructured or structured data by using the programming languages, process the data,

analyze them in graphically and statistically, develop and execute machine learning and other artificial

intelligence approaches, draw unique insights into the business, package the information into meaningful

information and effective action.

Describing and Summarizing Data, Customer Analysis, Pricing Analysis, Competitor Analysis, Sales

Performance Analysis.

Analyzing the effect of different online and offline channels.

Performing ROI Analysis, Ad hoc Analysis for Digital campaigns

Managing the A/B and multivariate testing plan, executing tests.

Conduct research, analysis, competitive advantage, market growth of key products.

Build and maintain competitive intelligence library for competitors and markets

Awarded an Honorable Mention for their submission to the 2015 IDEA Lab’s U.S. Obesity Data

Challenge.

CORE COMPETENCIES

Data Analysis; Data Visualization; Marketing Analysis; Business Analysis; Web Analytics; Analytical Research; Marketing Research; Project Management; Presentations.

EDUCATION

THE GEORGE WASHINGTON UNIVERSITY Washington, DC

Master of Science in Information Systems Technology May 2016

Fellowship Award 2014-2016

Areas of focus: Web and Social Analytics, Relational Database, IT-Project Management

Internet Computing, Information Systems Development and Applications

Telecommunications and Enterprise networks

UNIVERSITY OF FINDLAY Findlay, OH

Master of Business Administration, Leadership in Organization December 2002

Areas of focus : Research for Decision Making, Marketing Management, Business Strategy, International Business

ASSUMPTION UNIVERSITY Bangkok, Thailand

Bachelor of Business Administration, Marketing March 1997

EXPERIENCES AND ACHIEVEMENTS

A&A RESEARCH SOLUTIONS Ashburn, VA

Data Analyst April 2017 -Current

Performing data and statistical analysis for a research study.

Develop data visualization for Data submission system (DSS)

Use SAS/R programming to query database for ad hoc report.

Use SAS and Excel VBA to create automation for TED National report.

Use SAS/R- statistical software packages in designing and developing data research

Integrated data framework for multiple sources of data to analyze trends, reconcile data, and identify areas for improvement.

EASTLAND FOOD CORPORATION Jesse up, MD

Market Intelligence and Business Analyst July 2016 – May 2017

Hired by General Manager to play key role in conducted extensive research on current and potential clients, key industries, competitors, trend and new markets resulting in sales growth over 35 %.

Designed and executed sophisticated quantitative analyses and advanced modeling analyze research data and synthesize raw information into insights, recommendations, dashboards and reports.

Gathered intelligence information from competitors, and prospect competitors via observation, interaction, and primary/secondary research.

Coordinated with Product Management to provide competitive analysis of current product offerings and an overview of the market space.

Analyzed market dynamics, pricing trends, market opportunities sales margins, and pricing data in order to develop reports, procedures and tools for pricing.

Performed ad-hoc analytics and custom reporting.

Analyzed result of research and interpret research finding.

Conducted primary and secondary quantitative and qualitative for various market research projects.

Delivered regular reporting and analysis documentation to internal stakeholders and presenting findings.

Digital Marketing

Created Google Analytics reports for digital marketing campaigns including update and enhance existing reports.

Created insights for optimization and scaling of digital campaigns including Display, Email, Social Media, and Mobile.

Analyzed online user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution.

Managed the A/B and multivariate testing plan, executed tests, and reported results.

Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns

Reported on key metrics, analyzed and interpreted trends and providing actionable insights based on available analytics data

Communicated complex information in easily understandable formats allowing non-analytical stakeholders to take action based on the information.

Analyzed the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth

UNIVERSITY OF TENNESSEE Martin, TN

Department of Management, Marketing, Computer Science, and Information Systems,

College of Business and Global Affair

Visiting Professor and Research Scholar

July 2011 – July 2014

Taught: Marketing Research, Principle of Marketing and Green and Sustainable Marketing

Research

Pursued research contributing to School of Business in academic and practitioner-based.

Generated in forms of publications and intellectual property.

Engaged in training graduate and undergraduate students in research.

Directed undergraduate theses and assume responsibilities for special topics research courses.

RAMKHAMHAENG UNIVERSITY Bangkok, Thailand

Marketing Director - MBA Program and Professor of Marketing November 2004- July 2014

Digital Analytics

Promoted Program through different channels such as traditional marketing and Digital Marketing

Tracked progress of web marketing campaigns and identify opportunities to improve the results.

Collected Web data, created and managed recurring reports, providing insights based on performance, providing training and education on analytics tools such as Google Analytics, Facebook Analysis.

Responsible for KPI development and analysis for online marketing vehicles, campaigns.

Identifies strategic areas for optimization such as CPC, CPM, CPA on Web Analytics tools.

Evaluated website performance and marketing campaign.

Tracked and analyzed site performance, user behavior, and conversion. Used web analytics data to further refine projects.

Developed the analytics and measurement strategy for websites and digital campaigns.

Designed web analytics reports and digital dashboards including performance summary reports for various business units and management.

Provided ad-hoc reports and analysis to Program Director to quantify the impact of online marketing campaigns, content, tools, and other key initiatives.

Synthesized data, distilling findings, developing insights and recommending actionable next steps.

Teach

Graduate Courses – Marketing Research, Marketing Management, International Business

Undergraduate Courses – International Business, International Marketing, Business Negotiation

Research

Engaged in research and publication of relevance to practitioners in the business world.

Conduct research related to the academic program of the department, center, institute, or laboratory in which the appointment is made.

Measured development Data mining, Bayesian analysis, data analytics weighting, variance, survey research methodology

Assisted in the development of quality assurance procedures for on-going data collection and analysis

Provided statistical analysis, written summaries and tables of results of project data for use in project reports

KAISER ASSOCIATE

Researcher Washington, DC

2013-2014

Collected and analyzed research data from surveys, other primary sources and secondary sources.

Conducted qualitative and quantitative research for consumer market.

Selected the respondents group, moderator of in depth interview, focus group

Designed customized research on various topics.

Analyzed complex research requests and provide actionable recommendation and its key findings.

G4S (Thailand) Co., Ltd. Bangkok, Thailand

Business Development –Sales& Marketing April 1997- May 2001

Generated and developed new business (Valuable Cargo through Air Freight, Sea freight) by conducting research

according to the company’s direction and ensuring a consistent flow of new revenues.

Developed, communicated, and implemented viable business strategies.

Expanded presence in existing market segments-Cash Management, enter into new market segments (Air Freight )

Achieved the highest target sales of new product line.( Valuable Cargo : Air freight)

Promoted to work as Sales Manager in Hong Kong in 1999-2001.

ADDITIONAL INFORMATION

Computer

Alteryx Tableau

SAS SQL

R Java

Javascript HTML

CSS Visio

SPSS Python

Societies Beta Gamma Sigma, George Washington University Chapter

Accomplishment:

Honorable Mention Award- US Obesity Data Challenge 2015 ( September 2015)

Department of Health and Human Service (HHS), Health Data Consortium, and de Beaumont Foundation

- Tableau Assistant for Dr.Auychai Suvanujasiri

http://www.reuters.com/article/idUSnGNX5cYThX+1cd+GNW20150902

Publications

Suvanujasiri, A., Boriboon, N., and Ahmadi, H. (2010). The Influence of Economic Factors on the Performance of Thailand major Stocks Equity Market by Multi-Factor Model. Journal of International Finance & Economics, 33-52.

Boriboon, N., Suvanujasiri, A., and Alsua, C. (2010). High and low involvement products and their relationship with purchase intentions of Thai consumers. Journal of International Business and Economics, 37-54.

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