Eric C. Hass

***** **** *** **** ********** Beach, CA 92646 714-***-**** ac5648@r.postjobfree.com

Professional Experience:

PNY CORPORATION – San Jose, CA

North American Distribution Sales Manager (1/17 – Present)

Channel Sales Manager- US Distribution US (4/16 – 12/16)

Direct Role: Develop and implement all; product, sales, marketing, training, customer support and strategic program initiatives for US and Canada Distributor partners. Supporting Role; design, build and lead a team capable to support all DMR, eCommerce, Retail and System Integrator partner ecosystems. Scope of accountability includes; full budget responsibility, contract negotiations, supply chain management; Distribution, B2B, B2C and eCom sales strategies, forecasting, market analysis, dealer channel development and outside/inside sales team growth.

2017 Formulated annual plan which resulted in a 12% increase in year on year revenue based on targeted and measurable marketing and sales programs with our channel partners; Ingram Micro, Synnex, D&H, ASI, Exxact, Tech Data, and MaLabs.

Restructured North American distribution channel to expand and support a multi-product class business in excess of 100M. The channel is positioned in a healthy scalable position to better support PNY and our direct and indirect partners.

Facilitated planning meetings with various divisions within PNY to ensure “Best Practices” are being sought and achieved. Results included a restructuring of the inside channel analyst team to better align with the US sales team to achieve faster response times and reduce redundancy.

Created programs that streamlined the SPA/BID submission/review/approval process which allows PNY to react faster to competitive time sensitive opportunities.

Hired/trained/mentored new Distribution Channel Sales Representatives, set quarterly and annual KPI’s, with the intent to make them industry leaders.

Developed and implemented quarterly/annual channel (Distribution B2B B2C) programs designed to work in lock step with the North American Sales team who ultimately support and acquire new partner with PNY.

Indirectly manage the inside sales team, in cooperation with the marketing team, to drive all national and distribution sales initiatives with our indirect reseller partners and to ensure accurate messaging, product positioning and strategic pricing programs were communicated and followed up on.

OPTOMA CORPORATION - Fremont, CA 9/2013 to 1/2016

Director, US Channel Sales (1/2015 – 1/2016)

Sr. Director, NA Channel Sales (9/2013–12/2014)

Lead all sales and marketing initiatives for the US Distribution, DMR, eCommerce and B2B/B2C ecosystem. Scope of accountability includes; full budget responsibility, contract negotiations, supply chain management, product channel strategy, market analysis, dealer channel development and overall success of my inside and outside regional sales team.

Expanded book of business using targeted and measurable marketing and sales programs with current direct channel partners; Ingram Micro, Synnex, Stampede, Petra, AVAD, D&H, CDW and PC Connection.

Acquired/expanded indirect partnerships with DMR, B2B/B2C, and eCommerce accounts through ongoing targeted 1:1 communications and profitability enhancement programs.

Coached my Regional Sales Managers to transition from a head down and internally focused mentality to putting the needs of our customers first with excitement and a drive to exceed quota.

Developed and launched “Give em a reason” sales strategy designed to address and overcome short and long term barriers to success with over 1,500 indirect dealer partners focusing in on the verticals of SLED, K-12, Higher Ed, B2B/B2C and eCommerce.

Initiated ongoing internal meetings with; Marketing, Finance and the Factory on product launch and life cycle initiatives to evaluate program opportunities based on consistency with overall business goals and marketing strategies.

Established and manage best practices for forecasting and supply chain management.

Hired/train/develop an Inside Sales Team with a “take ownership” philosophy.

Maximize GP and sales effectiveness through ongoing industry research, understanding customer migration patterns and product mix by customer.

Developed and executed launch plans for Nuforce Audio products.

Developed Nuforce brand and customer base, generating reoccurring monthly revenue.

BENQ AMERICA - Irvine, CA 12/2009 to 9/2013

Director, US Distribution Channel (4/2011-9/2013)

Director, US ProAV Sales (12/2009-4/2011)

Lead all sales and marketing initiatives for the US Distribution channel. Scope of accountability includes; full budget responsibility, strategic channel strategy, market analysis, dealer channel development and overall success of my inside and outside sales team.

Developed a multi-million book of business through the expansion of the US Distribution channel and the development of Retail, eCommerce, DMR and SMB Reseller channels.

Defined and implemented a sales team reorganization that resulted in expanded support of current dealers and the ability to reach new markets without an increase in head count.

Formulated annual revenue plans which resulted in consecutive year on year increases of net gross profit and net gross margin for the US Distribution channel and increased sales revenue by 50% in FY2013, 47% in FY12, and 65% in FY11.

Thorough analysis and understanding of channel strategies, the competition and emerging markets lead to our growth from “other” marketshare in the US Distribution projector market to over 3% in eighteen month.

Expanded and lead the strategic partnership efforts in the emerging markets of Integrated Touch Panels, Signage and Gaming along with continued development of core US projector business.

EPSON AMERICA, Long Beach, CA 1/2001 to 12/2009

Account Manager II

Oversaw all facets of the distribution channel including inventory control, purchasing, shipping, sales, marketing, customer service and finance.

Facilitated planning meetings with various divisions within Epson to ensure “Best Practices” are being achieved.

Designed and implemented operational initiatives that continuously reduce cost of sales as a percentage of revenue.

Designed and implemented training philosophies, strategies, and programs relating to a variety of specific goals.

Developed and launched Epson’s initial SMB/VAR Projector Channel Partner Reseller Program.

WHATZNEW.COM - Novato, CA 5/2000 to 1/2001

Vice President, Sales

Identified and integrated whatZnew.com’s core competencies through the various phases of start-up.

Developed sales strategies for inside sales force in addition to Vendor & VAR partners.

Established sales quotas and revenue projections on a quarterly basis.

Identified potential Vendor & VAR partners, establish points of contact, and develop relationships.

Chaired internal cross-functional meetings involving finance, sales, marketing, and operations.

Set realistic product delivery schedules internally and with our vendor partners.

Personally signed over 50% of new Vendor contract!

INGRAM MICRO - Santa Ana, CA 10/1993 to 5/2000

Sr. Product Manager

Oversaw all facets of daily responsibilities for more than 40 vendors with annual net sales exceeding $1.5 billion.

Developed “Role of the Buyer” curriculum and instruct the class for all new Ingram Micro Product Management associates.

Established monthly and quarterly sales projections, inventory targets, and marketing strategies for each product category.

Chaired internal meetings between sales, marketing, finance, and purchasing to evaluate by vendor whether all strategic Vendor and Ingram Micro initiatives are being met and exceeded.

Education:

BA, Political Science - UC Irvine, Irvine CA 1991

MBA/A - Embry Riddle Aeronautical University, Daytona Beach FL 1999

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