Social Media Manager

MITESH KHANDELWAL

Atlanta GA +1-404-***-**** ******.******@*****.***

https://www.linkedin.com/in/miteshkhandelwal/

SUMMARY

MBA graduate with 8+ years of experience in product, technology, and marketing management. Experienced marketer with expertise in collateral development, competitive analysis, and market intelligence. Skills include product positioning, SEO, and social media marketing. Google Adwords, Analytics, and Lean Six Sigma certified. Software engineering background with demonstrated experience in developing and deploying software solutions for global clients such as Time Warner, Best Buy, and Infosys.

EDUCATION

HARRISBURG UNIVERSITY OF SCIENCE & TECHNOLOGY Harrisburg, PA MS, Project Management Aug 2017 - Present

GEORGIA INSTITUTE OF TECHNOLOGY, Scheller College of Business GMAT: 710 Atlanta, GA MBA, Business Analytics & Marketing GPA: 3.88/4.0 May 2016

• Selected among the top 10% applicants for full scholarship, awarded based on academic and professional merit

• MBA Student Ambassador, selected through formal recruitment process to represent the school to prospective students

• Among the top 20% students selected to work as a Graduate Research Assistant for a 2year tenure. Responsibilities included assisting a faculty member with research projects; engaging in literature searches; collecting, coding, cleaning and analyzing data; conducting and monitoring experiments and; performing administrative tasks

• Lean Six Sigma Certified (Black Belt Trained), successfully completing 160 hours of training and project work PANDIT RAVISHANKAR SHUKLA UNIVERSITY, Shankaracharya College of Engineering Raipur, India BE, Electronics & Telecommunications April 2008

EXPERIENCE

TRANSNEXUS, INC. Atlanta, GA

Product Manager Jan 2018 - May 2018

• Performed market intelligence and stakeholder analysis for product entry into Canada. Identified key buyer personas, product messaging, and marketing strategy

• Designed the customer onboarding process for the new cloud-based telecom fraud detection software. Created content for the product documentation portal

• Performed product usage analysis, competitive analysis, and sales enablement. Developed marketing collateral, website content, and crucial elements of the company’s reseller channel BOCADA LLC Seattle, WA

Marketing Manager Sep 2016 - July 2017

• Managed the company’s marketing strategy and budget. Performed SEO, executed the paid search campaigns on Google and social media campaigns on LinkedIn

• Continuously tested and optimized the digital marketing initiatives to support the product launches. Launched and managed the company’s social media projects (LinkedIn, Twitter, YouTube, Facebook), increasing the number of followers by 60%

• Re-designed the company website and created online marketing collateral for product launches (data sheet, blogs, press releases, sales support, and videos)

INTERNAP CORPORATION Atlanta, GA

Product Marketing Manager - Intern May 2015 - Aug 2015

• Conceived a customer segmentation model for Internap’s recent acquisition (iWeb). This resulted identifying 3 key verticals and geographies to focus the marketing efforts for the new product launch, MIRO Controller

• Performed competitive research across 6 major competitors for the LA Metropolitan area using SWOT analysis

• Used Tableau to identify trends, patterns and customer insights. Proposed marketing strategy for multiple product launches, and created marketing collateral using Adobe InDesign and PowerPoint IT PRODUCT MANAGER Raipur, India

Contractor Jan 2012 - June 2014

Managed the IT solution deliverables for small scale software development companies.

• Defined and executed a 2year strategic product roadmap for a government bidding platform. Developed and executed the go-to-market strategy that resulted in annual revenues of $100,000 in the first 2 years

• Managed a team of 8 programmers to design a high-performance network emulator that optimizes hardware efficiency, reducing the testing costs by as much as 45%. Acted as the product evangelist for internal team and the client

• Led a team of 5 engineers and developed an intelligent conversion product that collects data from an original source and performs conversions to a user-friendly format, reducing the conversion time by more than 50% INFOSYS LTD. Pune, India

Systems Engineer Dec 2008 - Oct 2011

• Managed the end-to-end design and development of a 24x7 Enterprise Billing system product for a major US telecomm client. Successful execution of this project drove new business worth $1M

• Designed the algorithm and developed an automated pricing recommendation tool for a major online retailer. This solution played a key role to reopen the client account for repeat business after more than 8 years

• Authored PRDs, SE training, product support matrix, feature matrix, release notes, administration guide, and white paper for each release

RADIO MIRCHI Raipur, India

Radio Jockey July 2008 - Nov 2008

• Fabricated and anchored a 3hour live radio show with an average daily listenership of 150,000 people, meeting multiple 15minute deadlines for the entire show duration

• Initiated listener research program to measure effectiveness of the shows

• Analyzed the listener engagement data, identified the most effective programs, and executed innovative radio events based on the insights. This initiative reversed a year-long decline in listenership from -3% to +5% PROJECTS

ATLANTA COMMUNITY FOOD BANK Atlanta, GA

Pro Bono Consulting Aug 2015 - Dec 2015

• Analyzed the food distribution data for 29 counties and recommended models for optimizing the operational strategy.

• Introduced and implemented a pound-mile metric to help track equity of resource distribution along with quantity of food distributed. Identified critical bottlenecks and implemented solutions that raised the amount of food distributed from 51 billion lbs. to 61 billion lbs.

STATE ROAD AND TOLLWAY AUTHORITY Atlanta, GA

Process Improvement Aug 2015 - Dec 2015

• Developed an updated Violation Process based upon the toll transaction data using Lean Six Sigma. (DMAIC, Stakeholder Analysis, Communication Plan, Project Definition, End-to-End Requirements Gathering, Control Plan)

• Led the development of DMAIC/DFSS problem solving methodologies to enhance customer satisfaction, identifying critical non-contributing components and improving the violation resolution process by 70% MICHELIN Greenville, SC

Product Development Jan 2015 - April 2015

• Designed the employee engagement and training platform for Michelin employees and partners, focusing on gamification concepts.

• Successful implementation of the platform improved employee engagement by 25% (measured in terms of training courses completed, knowledge test results, and platform activities completed) KANGA Atlanta, GA

Product Improvement Jan 2015 - April 2015

Kanga is an Atlanta based start-up that offers a delivery application service similar to Uber, but only facilitates transportation of goods instead of people. The company has received various start up awards since its inception

• Built a strategic marketing program through market research, competitive analysis, pricing, & customer engagement.

• Analyzed the sign-up flow conversion data and redesigned the flow for increased conversion efficiency

• Devised an improved business component system that would increase the driver availability by 15% and reduce request cancellations by 30%

ADDITIONAL INFORMATION

Skills: Product Management, Product Development, SDLC, Data Analytics, Market Research, Pricing Analysis, Creative Solutions, Competitive Analysis, Program Management, Forecasting, Computer Science, Product Innovation, Strategic Planning, Customer Experience Mapping, Business Analysis Analytical Proficiency: XLStat, EViews, Tableau, StatTools, MiniTab, @Risk Software and Programming Knowledge: SQL, C++, C#, Java, .NET, HTML, Excel, Word, PowerPoint, VBA, MS Project, Adobe InDesign, Photoshop

Certifications: Google Analytics, Adwords and Mobile Advertising Interests: Doing celebrity impressions, board games, watching movies and TV shows, reading books and gaming

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