Project Manager/Account Manager
Resume:
Sidney Polycarpe
Address: ** ******** ******, #**, ********, NY 11226
Mobile: 508-***-**** Email: ******.*********@*****.***
LinkedIn: https://www.linkedin.com/pub/sidney-polycarpe/12/b14/432
PROFESSIONAL EXPERIENCE
XO GROUP INC.
NEW YORK, NY
Project Manager
March2017- Present
XO Group Inc. is the media and technology company behind the brands The Knot, The Nest, The Bump, Gigmasters, and How He Asked, devoted to weddings, pregnancy, and everything in between.
Central point of contact for all campaign scheduling and implementation of design and development of digital & print advertising campaigns. Lead communication (internal and external), coordination, track progress, and ensure timely completion of all online & offline components in a post-sale realm.
Liaison with over 100 clients from the fashion, insurance/banking, and pharmaceuticals industries (including Cetaphil, Allstate, Morilee, Allure Bridals, Fifth Third Bank, ARAG), and work cross-functionally with numerous internal teams (editorial, tech, product, account management, design, reporting, trafficking, content, and social media) for all project scheduling and execution.
Plan and run kick-off calls with clients
Confirm creative specs and asset deadlines to clients to gather assets; manage creative revisions
Ensure appropriate internal teams (Ad Ops, Studio, Email Ops, Social, Tech, Print Production) have the right assets in sufficient turnaround time for campaign deployment
Communicate with agencies/clients and outside vendors as needed for implementation of custom elements, specific tracking needs
Ensure order is kept up to date in order management system for accurate revenue recognition and billing purposes
Monitor delivery pacing and performance to ensure we hit delivery and performance goals and that client’s campaign KPIs are met. Make recommendations to clients to optimize as needed
Troubleshoot as needed to ensure campaign success - work with internal teams to deliver solutions to client
Share campaign insights with pre-sales teams via weekly team calls and wrap-up reports, to help pre-sales teams successfully generate the next renewal and/or up-sell the client
XO GROUP INC.
NEW YORK, NY
Associate Project Manager
July2015-March2017
XO Group Inc. is the media and technology company behind the brands The Knot, The Nest, The Bump, Gigmasters, and How He Asked, devoted to weddings, pregnancy, and everything in between.
Central point of contact for all campaign scheduling and implementation of design and development of digital & print advertising campaigns. Lead communication (internal and external), coordination, track progress, and ensure timely completion of all online & offline components in a post-sale realm.
Liaison with over 100 clients from the fashion, insurance/banking, and pharmaceuticals industries (including Cetaphil, Allstate, Morilee, Allure Bridals, Fifth Third Bank, ARAG), and work cross-functionally with numerous internal teams (editorial, tech, product, account management, design, reporting, trafficking, content, and social media) for all project scheduling and execution.
Successfully launch numerous high impact sponsorships for the corporation’s two largest digital initiatives, Proposal Season and Bridal Fashion Week for XO Group’s largest accounts (Allure Bridals, NFL, Jewelers Mutual, Simon G Jewelers, and Maggie Sottero) and created tentpole wiki’s to easily keep track of all digital initiatives
Develop Email ticketing system via JIRA, a Project Management tool, to streamline the process the email ticketing for Project Managers and Email Operations Team.
Utilize OperativeOne daily for campaign progress tracking, asset trafficking to DART for Publishers (DFP), and campaign launching.
Manage and communicate progress to clients large & small by tracking scheduled completion, identifying changes and risks, and being solution-oriented to resolve problems in a timely and efficient manner.
Work on quarterly magazine, “The Knot”. Collect advertisements from bridal clients, attend page lock and page swap meetings, and ensure all advertisements are correctly placed.
DIRECT AGENTS
NEW YORK, NY
Account Coordinator
September 2014-March 2015
Direct Agents is a digital marketing agency that provides a multi-channel customer acquisition solution to deliver customized online advertising campaigns for brand advertisers.
Responsible for establishing accounts and CPL/CPA/CPM email & banner campaigns for both advertisers & publishers using the real-time performance marketing software platform CAKE. Also tasked with tracking performance through a variety of analytic methods.
Collaborated with over 40 publishers on over 60 different e-mail marketing campaigns to better connect publishers with the appropriate campaigns to reach their proposed marketing budgets based on their historical campaign performance
Helped develop a target pacing sheet tracking progress by campaign and publisher as well as periodic revenue attainment resulting in significant gains in operational efficiencies by serving as a “one stop” location to evaluate publisher expenditures, media placements, budgets, etc.
Developed e-mail marketing creatives using HTML as well as distributed e-mail newsletters to publishers detailing popular and/or new campaigns using the CreateSend marketing email platform
PREVIOUS JOBS
DOVETAIL HEALTH
December 2012-March 2014
Associate Account Manager, Sept 2013-Mar 2014
Clinical Program Coordinator, Enrollment, Dec 2012-Sept 2013
PROFESSIONAL DEVELOPMENT & CREDENTIALS
SUFFOLK UNIVERSITY, COLLEGE OF ARTS & SCIENCES / SAWYER SCHOOL OF BUSINESS
BOSTON, MA
Bachelor of Arts – Major in Advertising, Minor in Marketing
2010
TECHNICAL SKILLS
Microsoft Office Suite, SharePoint, TFS, TripleLift, Google Docs, DART for Publishers (DFP), OperativeOne, Pivotal Tracker, HTML, CAKE, CreateSend, Adobe Suite, Social Networking (Instagram, Pinterest, Blogger, etc.), third party tags, database management, account management, asset management, digital marketing, client services.
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