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Divisional Merchandise Manager

Location:
New York, NY
Posted:
July 03, 2018

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Resume:

MARIAN HAN *** Bank Street, #*** New York, NY ****4

347-***-**** ac54n0@r.postjobfree.com

DIVISIONAL MERCHANDISE MANAGER

Proven Results in Online Retail and Brick and Mortar Environments Forward thinking, action-oriented leader with an impeccable list of accomplishments in e-commerce & retail industries. Ability to balance short-term wins with long-term impact. Demonstrates proven success in divisional merchandising and e-commerce; managing cross-functional teams, training and development for multibillion and multimillion-dollar global enterprises such as eBay and Macy’s. AREAS OF EXPERTISE

Brand Development Fashion, Footwear & Accessories Direct to Consumer Merchandising E-Commerce Marketing Creative Direction Digital Sales & Forecasting Strategy Buying, Planning & Execution Trend Forecasting Social Media Business Development Product Management/Product Line Structuring Channel Management Retail/Web Analytics

PROFESSIONAL EXPERIENCE

eBay New York, NY 2014 – Present

Divisional Merchandise Manager – Footwear $1B division 2015 – Present Create strategic alliances with organization leaders to develop, align and drive key business initiatives for the footwear division. Implement end-to-end financial and direct to consumer merchandising strategies. Steer all marketing, social, planning, inventory assortment, global sales and pricing. Manage a team of four merchants. Define changes to product mix to optimize assortment and drive innovation. Foster and grow vendor relationships, lead pricing negotiations with brands, while improving all aspects of the relationship. Develop marketing products and product line strategies.

Key Accomplishments

Developed an overall marketing, email, PR and social strategy/roadmap to increase YoY GMV, engagement o Oversee the execution of multiple campaigns to drive acquisition & retention of buyers o Created, lead and launched eBay’s first ever Sneaker Drop in partnership with Stadium Goods, HighSnobiety, adidas and PUMA.

o Drove aggressive double-digit YoY revenue growth in footwear, also resulting in 20% YoY new buyer acquisition

Lead complex re-branding campaigns of footwear & fashion vertical, exceeding KPI’s.

Reduced the amount of counterfeit listings by launching a new Anti-Counterfeit detection program. o Hired a highly effective team of counterfeit experts to block and remove deceptive inventory. o Currently in the process of implementing an authentic badge credential for sellers’ products.

Streamlined pricing and product recommendation for sellers in a collaborative effort with C2C team; significantly enhancing the customer experience.

Secured new business and on-boarded top brands such as Adidas, Fila, New Balance, Reebok and Puma. Senior Merchandising Manager Fashion Events GMV 260% YOY 2014 – 2015 Brought on board to lead eBay’s new flash sale business model for Fashion division. Developed deep industry and category knowledge and gained a solid understanding of competitive positioning, eBay’s value proposition for buyers and sellers, as well as dynamics within the eBay vertical. Managed cross-functional teams to monitor and improve the selling experience from outreach to operations and promotions. Key Accomplishments

Increased GMV by 260% by developing and implementing a strategic sales initiative for Total Fashion titled: Sales & Events and Daily Deals consisting of must-have fashions, limited-time sales and exclusive events to eBay fashion members.

Developed team structure that facilitated and maximized individual and team performance.

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MARIAN HAN Page Two

PROFESSIONAL EXPERIENCE

Executed and supported a solid and focused business strategy for the fashion category resulting in +3 bps in take- rate revenue.

Conducted sales and competitive analysis to make informed decisions. Implemented training, identified product opportunities, trends and offerings that impacted the business and maximized revenue. ideel, Inc. New York, NY 2012 – 2014

Senior Buyer $12 Million Jewelry and $3 Million Accessories & Watches Business Managed seven buyers and assistant buyers for a small e-commerce startup sourcing and reselling off-priced goods and luxury brands. Maintained a strict focus on business development, strategic negotiations and on-boarding new vendors and developing the relationship.

Raised business to double-digit YOY comps by analyzing current business, competitive landscape and industry trends. Designed budgets by classification. Identified growth opportunities and formulated actionable plans that maximized profit margins.

Key Accomplishments

Proved valuable as a skilled negotiator and in optimizing long-term vendor partnerships resulting in better contract terms.

Spearheaded over 60 events per month resulting in multimillion-dollar annual sales for accessories line. Macy’s, Inc. New York, NY 2000 – 2012

On-boarded manager trainee program and Macy’s authoritative buyer program with a accelerated progression to senior buying role.

Senior Buyer Fashion Jewelry $100 Million Fashion Jewelry Business 2007 – 2012 Independently operated and controlled the fashion jewelry business, buying from 30+ brands including Kenneth Jay Lane, RJ Graziani, Fossil, Guess, Jones Group and Haskell Jewels. Steered growth strategy & seasonal financial planning and three-year vendor plans. Oversaw all aspects of OTB and rolling forecasts. Drove advertising and promotional strategies which increased sales, gross margin and profitability. Led four direct reports and participated in the college recruiting and interviewing process. Key Accomplishments

Launched exclusive “Journey to Brazil” curated shop for Spring 2012 and delivered $9 million in incremental sales for product categories: Handbags, Accessories, Housewares, Cosmetics and Beauty, Food and Jewelry which were all designed and made in Brazil.

Drove pricing and margin through successful negotiations. Associate Buyer Fashion Jewelry $50 Million in Annual Sales 2006 – 2007 Developed, merchandised and assisted in product design for all fashion jewelry categories. Key Accomplishments

Introduced Macy’s exclusive brands and expanded online fashion jewelry; boosting sales from $30 to $50 million.

Exceeded annual sales, gross margin and turn goals for 2006 and 2007. Additional Macy’s Positions:

Assistant Buyer Fashion Jewelry: 2004 – 2006

Group Sales Manager: 2001 – 2004

Department Manager-Handbags, Accessories and Lingerie: 2000 – 2001 EDUCATION

Johns Hopkins University, Baltimore, MD Bachelor of Arts: Psychology Advanced Skills in Microsoft Excel, Word & PowerPoint; CRM tools



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