Manager Marketing

CURRICULUM VITAE

MOHAMMED ARIFEEN

***-*, ** ** ********** Street, 118-C, First Floor, No 2

Phase-IV, Defence Housing Authority

KARACHI-75350

Phone No. 033*-***-****

**** *********:

University of Dacca (Salimullah Muslim Hall).

Dhaka, East Pakistan (now Bangladesh).

M.A. Economics

1965 CHITTAGONG GOVERNMENT COLLEGE

Chittagong, East Pakistan (now Bangladesh).

B.A.

1963 CHITTAGONG GOVERNMENT COLLEGE

Chittagong, East Pakistan (now Bangladesh).

H.S.C. (Humanities)

1963 ST. PLACID’s HIGH SCHOOL

Chittagong, East Pakistan (now Bangladesh).

Matriculation

ADDITIONAL QUALIFICATIONS

Institute of Business Administration, Karachi University,

Karachi, Pakistan.

1972 Certificate Course in Statistics and Mathematics for Management.

1976 Certificate Course in Marketing Theory and Practice.

1978 Certificate Course in Statistical Inference.

KARACHI CHAMBER OF COMMERCE AND INDUSTRY

Karachi Pakistan

1973 Certificate Course in Export Guidance.

PAKISTAN INSTITUTE OF MANAGEMENT

Karachi, Pakistan.

1978 Certificate Course in marketing and Sales Forecasting.

ROYAL AERONAUTICAL SOCIETY

London, United Kingdom.

1980 Air Transport Planning Course.

Cont’d … P/2

[2]

FOKKER COMPANY

Amsterdam, Netherlands.

1979 Airline Executive Course.

ECONOMIC DEVELOPMENT INSTITUTE OF WORLD BANK

Course conducted at PIA Training Centre, Karachi – Pakistan.

1978 Transport Planning Course.

PIA TRAINING CENTRE, KARACHI – PAKISTAN

1988 Middle Management Course.

1985 Computer Orientation & D-Base-II.

1991 International training Course in Civil Air Transport.

BOEING COMPANY

Seattle, U.S.A.

1992 Airline Planning Course.

1975 - 2004 WORKS EXPERIENCE

Pakistan International Airlines, Karachi – Pakistan

2008-2016 Research Content Writing

Writing on Economics, Banking, Business and Social subjects. (All dealing with Pakistan and international. Special Weekly report on Islamic Banking, Insurance, Education, Mutual Fund etc. Also writing daily editorial on day to day burning topics.

2005 - 2008 Manager Administration/ Human Resources

M/s. Rahman Sarfaraz Rahim Iqbal Rafiq Chartered Accountants

Responsibilities include:

a) Administering and managing the HR/ Personnel Department.

b) Advertising, interviewing, selection, training.

c) Motivating, counseling, managing and implementing HR policies.

d) Issuing notice, circulars, etc.

e) Handling stationery items.

2003 - 2004 Manager Marketing Intelligence, Marketing Department (PIA)

Responsibilities include:

a) Daily/ Monthly Reports on PIA Traffic Trends and Performance Analysis.

b) Route Performance Analysis

c) International and Domestic Market Share Analysis.

Cont’d … P/3

[3]

1989 - 2003 Assistant Manager Route Planning, Corporate Planning/ Marketing Department (PIA).

Responsibilities include:

a) Periodically updating report on PIA’s Performance for the Senate, National Assembly, President and Prime Minister.

b) Evaluating the feasibility of opening new domestic as well as international stations from the traffic and economic view point.

c) Preparation of detail Annual Plan reports for Ministry of Planning and Development.

d) Periodical report for various Government Ministries.

e) Co-ordination with regional and international forums like ECO, SAARC & IATA etc.

f) Monitoring the profitability of existing routes in the PIA System and any profitability in the PIA System and any proposed new routes.

g) Preparing working paper on the problems and policies of PIA for the media.

h) Assisting in the preparation of Long Term Forecast (Passenger and Cargo).

1977 - 1989 Planning Officer (PIA): Economics & Forecast Section, Corporate Planning Department. Responsibilities include:

a) Preparation of Long Term Forecast of PIA on International and Domestic Routes.

b) Preparation of Operating Plan.

c) Preparation of Passenger forecast

d) Preparation of Economic Model for Long Term Passenger Forecast.

e) Preparation of Monthly Half - yearly and Yearly Passenger Traffic Trend Report.

f) Preparation of Market Survey Report.

g) Preparation of Route Economics based on cost and revenue data.

h) Participation in various flight surveys.

i) Production of monthly Traffic Trend Bulletin.

1975 - 1977 Senior O & M Analyst (PIA): Organization and Method Division. Responsibilities included:

a) Supplying appropriate techniques of work simplification, work measurement and job analysis, etc.

Cont’d … P/4

[4]

b) Organizational Analysis of Flight Kitchen and Mobile Ground Equipment Section.

c) Kitchen, non-motorized Ramp Equipment Section and Mobile Ground Equipment Section.

d) Evaluating the feasibility of opening new Domestic and International Stations.

1973 - 1975 Independent Consultant/ Researcher for the Institutions House Building Finance Corporation, Karachi - Pakistan:

Project: “Financing of Housing Building in Urban Areas in Pakistan”.

Investment Advisory Centre of Pakistan, Karachi – Pakistan.

Project: “Demand for Pakistan Manpower in Foreign Countries”.

National Development Finance Corporation, Karachi – Pakistan.

Project: “Data of Operational Enterprises in Public Sector of Pakistan”.

Nasiruddin and Associates Ltd., Karachi – Pakistan.

Project: “Soap Users hip Survey and Shaving Habits Survey in Karachi.”

Institute of Business Administration, Karachi – Pakistan.

Project: Research project for slum improvement and urban development of the Chanesar Goth (a slum area of Karachi).

1968 - 1971 City College Chittagong: Former East Pakistan.

Lecturer in Economics for degree students.

Extra-Curricular Activities.

Won distinction in Debates and Dramas at the School and College level. Participated in team sports such Soccer, Badminton and Cricket.

Ex-Member of the Jaycees Club.

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