MATTHEW PERTA

**** ***** **** ******, **** Allis, WI, 53227 414-***-**** ac53w8@r.postjobfree.com LinkedIn MARKETING COPYWRITER & COPY EDITOR COMMUNICATIONS SPECIALIST Creative and proactive professional with 20+ years of experience in Marketing and Copywriting. Regularly produces copy for multiple marketing campaigns, managing executive level expectations while collaborating cross-functionally to generate brand conscious content on tight deadlines. Consistently tracks market trends to inform future campaigns and copy. Creates and delivers celebrated and proven marketing copy across a wide-array of media in a timely manner. CORE SKILLS & COMPETENCIES

Copywriting & Copyediting

Corporate Communications

Cross-Functional Collaboration

Multi-Level Expectation Management

Multi-Media Content Production

Project Development & Management

Creative Design

Brand Consistency

Trend Analysis

PROFESSIONAL EXPERIENCE

Marketing Copywriter & Proofreader Bon-Ton Stores Inc. Milwaukee, WI Aug. 1999 – Jun. 2018 Selected Accomplishments:

Regularly produced highly reviewed Men’s Sportswear Sale, Holiday Home, and Semi-Annual Home and Furniture catalogs, writing creative copy and editing vendor-provided copy for 12-36 page catalogs. Key Responsibilities:

Expectation Management: Assembled, managed, and coordinated expectations during Turn-In meetings to assess product requirements and maintain consistent branding over all copy and art

Creative Copy Production: Generated creative copy for various collateral marketing items and other direct mail print marketing items including catalogs and newspaper advertisements; collaborated with art directors to assure photography and copy match and are formatted correctly before presenting to Copy Chief for final proof

Final Proof Sign-Off: Acted as stand-in Copy Chief when necessary to maintain project schedule, review final proofs, make edits, and sign off on final copy before release, making post-release edits as needed

Cross-Functional Liaison: Maintained relationships with multiple buyers, Copy Chiefs, and other department heads and employees to ensure projects meet established expectations and are released on time

Collateral Content Production: Regularly collaborated with Special Events team to produce collateral items and generate coupon barcodes and books as needed

Market Trend Tracking: Consistently tracked, analyzed, and accounted for market trends, maintaining running buzzword list from various magazines and online marketing campaigns to better write future copy EARLIER NOTEWORTHY EXPERIENCE

Volunteer Theater Reviewer ShowbizChicago.com Chicago, IL Aug. 2014 – Present Talk Show Host & Producer Artscape, West Allis Community Media Center West Allis, WI Sept. 2001 – Jun. 2012 Publicity Chairperson West Allis Community Media Center West Allis, WI Jun. 1993 – Mar. 2009 Board Member West Allis Community Media Center West Allis, WI Jun. 1993 – Mar. 2000 Communications Coordinator Marcus Center for the Performing Arts Milwaukee, WI Nov. 1990 – Mar. 1999 Selected Accomplishments:

Produced large-scale music festival brochure in close collaboration with sponsor, teaming with program director and local vendors to generate informative copy (at Marcus Center for the Performing Arts)

Managed production of 90-page commemorative book, writing feature article and editing copy from various arts groups while ensuring copy reflected history and established brand (at Marcus Center for the Performing Arts) EDUCATION

Bachelor of Arts, Broadcast Communication Marquette University Milwaukee, WI 1987