Cathie Smith-Rio Milwaukee, WI 414-***-**** ac53md@r.postjobfree.com

www.linkedin.com/in/cathie-smith-rio-a5385216/

DIGITAL SALES MANAGER

Client Solutions Strategy & Corporate Development High-Performance Teams

Keen understanding of various marketing platforms that affect businesses.

Accomplished sales leader with a solid record of success driving new market penetration, account development, and revenue growth. Extensive experience in business to business sales with a proven track record of achieving a broad range of goals. Deep expertise in video, display, mobile, and print verticals; highly knowledgeable in digital content packages, brand strategy, and events. Excels at defining and executing overall operational concepts and direction as well as identifying areas of improvement to ensure high level of efficiency and excellence. Strong commitment to culturally diverse team dynamics and rendering assistance in varying degrees. Five-time recipient of “CEO President’s Club” award.

Corporate Account Management Digital Media Integrated Packages Prospecting Consultative & Solution Selling Team Building Creative & Innovative Account Development Goal Attainment Budgeting/P&L Strong Influence Project Management Skills Hunter Mentality Audience Targeting Empowering Leadership Persuasive Communicator Negotiations Digital Business Data Analysis

Professional Experience

DexYp Milwaukee, WI 2013-Present

Digital Market Development Manager

Local product and solutions expert; frontrunner of effective rollout and adoption of new digital products and software initiatives to include Thryv, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Mobile & Desktop Digital Display, IYP, Reputation Management, Website and Video.

Implemented Mobile training, certifications, and field rides to ensure Sales teams possessed in-depth understanding and product knowledge; Region ranked #1 in company in 2017.

Collaborated with sales teams to understand customer requirements.

Planned and modified complex marketing programs to meet client needs and provide sales support; achieved #1 Regional digital revenue and achieved top 20% market in SEM sales revenue.

Prepared and delivered technical presentations; explained products and services to clients and prospective clients.

Researched market trends and competitive analysis.

Turn the Page Online Marketing Milwaukee, WI 2012-2013

Business Development Manager

Created sales presentation and conducted “Lunch and Learn” workshops; educated and sold clients on technology capabilities.

Collaborated with both start-up and established clients to develop strategies to increase website traffic growth.

Trained and implemented online marketing solutions for Business Listing Optimization, SEO, Social Media Optimization (SMO) and SEM for local businesses.

Partnered with growth-oriented businesses to provide comprehensive range of exceptional and unbeatable search engine marketing, web development, and digital solution services.

Milwaukee Journal Sentinel Milwaukee, WI 2012-2012

Multi-Media Manager

Created integrated sales bundles and frequency programs for Auto, Real Estate, Recruitment as well as Classified Call Center.

Generated additional $250K in revenue with execution of “Special Section” opportunities in Auto and Real Estate categories.

Revamped print sections; introduced new, fresh content, QR code inclusion, and featured content to provide additional sales opportunities.

Operated four separate vertical markets, 22 sales consultants, and $15M+ in revenue.

Promoted digital product knowledge for print sales teams including Display, Mobile, Behavioral Targeting, Site, and Search Retargeting.

Sun Media -London Free Press Milwaukee, WI 2011-2012

Digital Sales Manager

Achieved 2011 digital sales objectives.

Increased effectiveness of sales team in field by developing sales presentation lyrics and materials.

Transformed approach, understanding, and attitude toward online and digital products; created comprehensive online product training for predominantly print-oriented sales team to streamline transition.

Incorporated sales strategies and pricing for online news site.

Coordinated weekly training meetings for online products using multiple strategies and disciplines.

Yellow Book Milwaukee, WI 1999-2011

Regional Sales Manager 2005-2011

Created multi-tier programs that encompassed all elements of Yellow Book to include print, online search engine, and direct mail.

Oversaw five markets, 22 sales consultants and $16.3M in sales.

Increased production through coaching and training sales consultants; mentored consultants in renewal sales, upsells, new sales, multi-product sales, ROI, and customer retention.

Grew sales teams new and existing products including print, direct mail, Internet Yellow Pages, websites, SEO, SEM, Google AdWords, and reputation management.

Merged two offices and two sales forces into one cohesive sales team.

Area Sales Manager 1999-2005

Grew three markets and created over $5M in revenue.

Implemented strategies to grow and expand sales through collaborative and consultative selling.

Planned strategic account activities including forecasting, pricing strategy, and future business needs.

Launched pilot online banner advertisement successfully; oversaw layout, design, and sales of banner.

Education & Professional Development

Business Administration & Marketing – Fanshawe College, London, Ontario

Google Advanced Certification

BTS – Insight Selling Corporate Trainer

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