NATALY F. HESSER
713-***-**** I email@example.com I https://www.linkedin.com/in/nataly-hesser-082586142
STRATEGIC MARKETING AND EXECUTION
Results-driven marketing and leadership experience. Proficient at enabling growth through the effective development of marketing programs and increasing efficiencies in processes and tools. Experience working in and/or leading account planning activities in many industries: professional services, technology, healthcare, energy. Currently continuing education on marketing topics to advance career opportunities.
Creative Design & Leadership
Website & Print Development
Media Buying & Planning
Customer Lifecycle Marketing
Search Engine Marketing
Associate Director, Project Management, KPMG LLP 2015-2017 Product manager and business owner for marketing tools geared toward client list and marketing support request system.
Developed and managed requirements for the integration of a customized marketing request system with firm CRM tool. Collaborated with stakeholders to gather requirements and work across teams, including onshore and offshore technology developers.
Created business requirements and launch communications for internal client list tool, which is accessible to over 27,000 US firm users. Exceeded approval response expectations with over 44% of the US based partners responding in the first year.
Designed and executed training program across teams for primary tool users, such as marketing and administrators.
Managed pipeline and scheduling for fixes and enhancements related to tools. Coordinated execution with IT resources and collaborated business needs with requestors. Marketing request system received 1,900 requests in year 1 of launch and has increased to over 10,000.
Designed, planned and executed continuous quality assurance testing for tools.
Collaborated across functions to recommend and design improved user features for the client list and marketing support request system tools.
Managed daily non-technical site adjustments to tools.
Primary issue resolution for tools; escalated to IT as appropriate.
Managed and Mentored Marketing Department staff and interns. Marketing Manager, Go-to-Market, KPMG LLP 2007-2015 Manage internal marketing tools focused on client list and marketing support request system.
Managed offshore and onshore resources for site enhancement projects related to tools, including writing business requirements.
Implemented strategic feedback for the ongoing improvement and maintenance of tools.
Consulted on effective technology solutions for the development of a website focused on increasing account relationships.
Tracked and analyzed monthly website traffic metrics to monitor site usage.
Created documentation and training collateral for tools.
Managed Marketing Department staff and interns.
Area Marketing Manager, KPMG LLP 2005-2007
Responsible for marketing efforts related to local office.
Developed and managed initiatives to extend KPMG’s branding by recommending strategic community involvement; targeted thought leadership communications and proposal development.
Tracked and analyzed triggering events such as opportunities and threats.
Managed strategic account planning materials and reporting.
Created internal communications for the Office Managing Partner.
Designated liaison to communicate insurance industry trends and national initiatives across the region.
Collaborated with firm resources, such as public relations, to achieve marketing department goals. Manager of Business Development,
McCONNELL JONES LANIER & MURPHY LLP
Responsible for corporate marketing efforts.
Managed the sales pipeline, including researching opportunities and identifying related client service solutions.
Researched and authored topics for publication.
Networked within the Houston business community to increase awareness of the firm.
Facilitated the organization and execution of an open house event geared toward clients, prospects and referrals. Communications Specialist/Marketing Coordination,
Responsible for local office marketing efforts.
Designed and implemented the marketing plan including advertising, trade show participation, article publication and community involvement for the local office.
Created and implemented brand compliant direct mail campaigns.
Managed the proposal development process.
Facilitated selection and research of prospects. Lead Certification Coordinator, PROACTIS
(formerly PANTELLOS GROUP LIMITED PARTNERSHIP AND PERFECT COMMERCE 2001
Liaison between Pantellos and electric utility technology support teams to coordinate onboarding to e-marketplace.
Created and implemented the process for integrating member companies into the Pantellos e-marketplace across multiple business units.
Resolved integration issues with members.
Developed a monthly forum with members to improve the integration process and communicate technology advances and development status.
Business Development Analyst 2000
Collaborated with management to onboard potential alliance partners.
Assessed potential alliance partnerships utilizing research tools.
Worked with management to negotiate value-added services for Pantellos members.
Initiated processes for status reporting within the department.
Organized, prepared and facilitated member and potential member meetings, including documentation. Marketing Specialist, EY
(formerly ERNST & YOUNG LLP)
Investigated and recommended new client opportunities.
Led business research and analytics efforts through market analysis and research of key customer acquisition targets.
Mentored junior marketing personnel, recommending new research tools and developing research processes.
Supported sales efforts by authoring proposals.
University of Texas at Austin, Bachelor of Arts
CERTIFICATIONS and MEMBERSHIPS:
Market Motive Digital Marketing Foundations Certification Certification applies to the following topics: Content Marketing; Conversion Optimization; Email Marketing; Mobile Marketing; Search Engine Optimization, Social Media
American Marketing Association
Houston Ballet Guild (2018-2019)
The Museum of Fine Arts, Houston