Marketing Microsoft Office
Resume:
Kathryn Klein
******@****************.***
Scotts Valley, CA 95066
Entrepreneurial MARKETING PROFESSIONAL and award-winning CREATIVE DIRECTOR proven to produce breakthrough, sustainable results for some of the world’s best-loved brands including: Adobe, Apple, AT&T, Autodesk, Coca-Cola, General Foods, Keds, Major League Baseball, PayPal, Reebok, Sony and many others. Strategic thinker and adept leader who rapidly earns respect from cross-functional teams for identifying and articulating opportunities, building consensus around objectives, offering alternative routes to success and guiding projects to completion. Engages integrated business approach to assess, analyze and address various aspects of the marketing process for both B2C and B2B clients. Talented writer, designer and illustrator who has maintained hands-on skills with current tools. Diverse industry experience and broad range of interests have informed insights and driven successful fulfillment of a wide range of assignments, from building business plans to developing efficient and cost-effective organizational procedures to executing international, national and local marketing and advertising programs. EXPERTISE IN:
• Positioning / Branding / Naming
• Conceptualization / Visualization
• Copywriting / Editing
• Design / Art Direction
• Illustration / Infographics
• Print Production / Digital Production
• Advertising / Direct Marketing / PR
• Information Architecture
APPLIED TO:
• Corporate Identity
• Product Design
• Packaging
• Collateral
• Direct Mail / Email
• Websites
• Point of Sale
• Presentations
PROFESSIONAL EXPERIENCE
After Midnight, inc., Founder, CEO, Creative Director Silicon Valley and Boston Has sustained longterm relationships with clients ranging from Fortune 500s to startups, multinationals to small local businesses. Highlights include:
• PayPal (Contract March 2017 - May 2018) Content Strategist working closely with product managers, designers and developers to enhance the PayPal Partners & Marketplaces experience including Partner Setup, Partner Servicing and Partner-Seller Onboarding, as well as system- wide email remediation initiatives addressing new receipt regulations and alleviating customer service contacts.
• StemCells, Inc. Created and authored content for website of biotechnology company engaged in clinical trials of cell-based therapeutics for CNS disorders, including e-commerce implementation for sale of biological research materials. Currently consult closely with C-suite executives to author sensitive press releases, shareholder letters and presentations.
• NovoDynamics, Inc. Consult closly with CEO of AI and predictive analytics technology company targeting Healthcare, Government, Manufacturing and Academia to develop presentations, website, collateral, email and shareholder communications
• Adobe Executed a wide variety of marketing projects including developing Key Communications Platforms, direct email, advertorials, POS and more in support of After Effects, Premiere and other Digital Video product line extensions. Authored and designed Digital Video technology “primers” targeting creative professionals.
• Chevron Rebranded and renovated Chevron’s “Service & Satisfaction” program, transforming it into “True Blue,” a multi-tiered initiative for training, mystery shopping, awards and incentives.
• The HoneyBaked Ham Co. Directed execution of Local Store Marketing program, fulfilling 500+ advertising and marketing assignments per year for hundreds of company-owned and franchised HoneyBaked Ham Co. and Café locations nationwide. Built sales-driving direct e-mail programs for both retail and catalog businesses achieving average open rate in excess of 14% and conversions per clickers in excess of 16% during peak Holiday period. Designed and led development of online ordering system for catering. Redesigned packaging for all frozen and shelf-stable retail products. Redesigned all POS menu boards and print menus including customizable versions for franchisees. Designed seasonal POS campaigns for retail stores with accompanying planograms. Designed “pop-up retail” kiosks and program marketing materials. Created advertisements for retail stores and franchise program placed in national magazines and FSIs. RESUMÉ
View creative samples at:
www.AfterMidnightInc.com
Read recommendations at:
https://www.linkedin.com/in/aftermidnightkklein
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Kathryn Klein RESUMÉ
Midnight Oil Studios, ltd., Founder, CEO, Creative Director Boston, New York, San Francisco Expanded business to offices in Boston, New York and San Francisco, leading team of 25 creative professionals in serving national clientele in consumer products, real estate development, sports & entertainment, fitness, food & beverage, financial services, and technology. Client list included: American Express, American Home Foods, AT&T Capital, Autodesk, Chesebrough-Ponds, Coca-Cola, Colgate Palmolive, Digital Equipment Corporation, GTE Sylvania, Hasbro, Major League Baseball, Major League Soccer, MasterCard, Massachusetts Financial Services, Microsoft, National Basketball Association, New England Development, Putnam Investments, Parker Brothers, Ogilvy & Mather, Sony Theatres, Ticketron and many others.
In Major League Sports, highlights included:
• Major League Baseball: Two of the most successful licensed merchandise identities ever developed – Florida Marlins and Colorado Rockies
• Major League Soccer: Initial league logomark
In the Beverage industry, highlights included:
• Coca-Cola: Creative exploration of “ice”messaging and iconography, leading to innovative strategic executions to build acceptance of Coca-Cola Fountain offerings in geographies (i.e., emerging economies) where ice (i.e., water) was viewed with safety concerns. In Technology, highlights included:
• DEC: Developed comprehensive worldwide marketing program to assist VARs in driving Sun installed base to Digital Alpha platform, at that time the first 64-bit computing platform available.
• Autodesk: Developed and implemented highly successful, ongoing direct marketing and other programs consistently helping Autodesk increase product upgrades and improve lead generation efforts in a variety of business units. Direct marketing efforts for AutoCAD regularly produced double digit response rates. Successful 3D Studio marketing efforts help expand business to spin off as Kinetix. Successful Data Publishing efforts helped grow business from inception to purchase by Thomas Publishing. Branding, collateral and direct marketing efforts helped launch and grow GIS business unit through development of broader Location Based Services business unit. Lumina Studios, Founder, CEO, Creative Director Boston Built strategic marketing and creative services firm from the ground up, providing advertising and related services to a variety of clients, most notably within the Footwear industry. Highlights included:
• Branding, environmental graphics and packaging for Overland Trading Co., initiating growth of the new Stride Rite Retail adult concept from 0 to over 100 stores nationwide within 3 years.
• Cooperative marketing programs for Overland Trading Co. with Reebok, Rockport, Avia, Keds, Sperry Top-Sider, Clark’s of England and other major footwear brands, developing sell-in and sell-through strategies and tactics including advertising and POS materials.
• Developed, implemented and fulfilled comprehensive advertising, gift with purchase, POS and window trim programs for The Stride Rite Corporation business unit Stride Rite Retail serving over 3,000 locations nationwide comprised of hundreds of company-owned stores and thousands of franchised or licensed dealers.
• Designed assorted products and packaging for Stride Rite business unit The Children’s Group including innovative shoes for children with illuminated soles that led to the development of popular Keds Lights. RECENT PUBLICATIONS
• Edited the second edition of Letters to a Young Entrepreneur: Succeeding in Business without Losing at Life by Ricardo Levy, PhD. Dr. Levy teaches a course at Stanford on entrepreneurship and new venture creation, and serves on two corporate boards, as well as the advisory board of the Santa Clara University Miller Center for Social Entrepreneurship. Catalytica, Inc., the company he co-founded, became the largest supplier to the North American pharmaceutical industry before it was sold. SOFTWARE CAPABILITIES Ability to very rapidly master most any application; expertise in: Apple: Keynote Adobe Creative Suite: Illustrator, Photoshop, InDesign Microsoft Office Sketch EDUCATION
Hampshire College, Amherst, MA, B.A., School of Language & Communication Page 2 of 2
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