Experiential Marketing / Events Manager Program
Resume:
K A T H E R I N E P H A M - O U Y A N G
*** * *********** **, #*** Mountain View, CA 94043 408-***-**** k **********@*****.***
E X P E R I E N C E
EXPERIENTIAL MARKETING
MANAGER, EVENTS
Google Cloud, Retail Industry
(Contractor)
June 2017 - Present
SENIOR PROGRAM MANAGER,
MARKET RESEARCH (Contractor)
PayPal
November 2016 - March 2017
PROGRAM MANAGER, MARKET
RESEARCH & EMERGING
TECHNOLOGY
Intel
October 2014 - September 2016
MARKET RESEARCHER,
EMERGING TECHNOLOGY
Intel
April 2013 - December 2014
USER INSIGHTS ANALYST
May 2011 - November 2012
• Create unique events and physical experiences that cultivate brand awareness, new pipeline and influences existing deals for Google Cloud. Develop go-to-market strategy and bring capabilities to life through booths, displays, demos, sponsorships, signage, speaking opportunities, etc.
• 2018 Sales Lead Stats: 5,000 at NRF, 3600 at RBTE, 1000 at Shoptalk.
• Work closely with technology partners and retail customers to develop powerful demos, joint collateral, 1 sheeters, presentations.
• Collaborate with event agencies to develop the detailed creative plan for events: floor plans, structural design, print assets, video displays, and more.
• Define the detailed operations plan for all events: budget, staffing, timeline, communication guidelines, and schedules. Oversee set up and day-of event.
• Source and evaluate sponsorship opportunities, manage communications and negotiations with conference organizers.
• Work across various audiences: consumers, customers, press, third party organizations, and Sales teams. Partner closely with other product marketing teams within Google to develop joint One-Google experiences.
• Led global value proposition and messaging research across 10 countries, worked closely with local marketing leaders.
• Drove research to ideate and validate unreleased products.
• Conceived and incubated a program focused on Millennial consumers to guide marketing strategy. Owned Intel’s Future Concept Ideation Program and Innovation Forum Program utilized by 30+ business units globally and informed product roadmaps; doubled stakeholder engagement rates.
• Reported findings to company leaders/executives to influence company-wide business strategy and development of unreleased products.
• Identified, evaluated, and directed key vendor relationships; led vendor project scope and quality. Managed project budgets and negotiated $3MM in savings.
• Advocated for the user by uncovering needs, pain points, desires, and expectations that led to actionable research insights for marketing and product teams. Planned, scoped, and conducted 50+ research projects, ranging from strategic formative research to tactical evaluation and validation research.
• Analyzed large data sets to identify, understand, and escalate top user issues to global engineering teams.
• Managed pre and post-launch support for Social products along with A/B testing new features.
E D U C A T I O N
UNIVERSITY OF CALIFORNIA, BERKELEY G raduation: May 2011 Bachelor of Arts i n International Economics, Political Science, Organizational Development, minor: art history
Contact this candidate