Communications Specialist / Marketing Coordinator
Respected Communication Specialist and Marketing Coordinator with 7+ year progressive experience providing executive-level support to surpass ambitious organizational objectives.
Highly motivated, results-driven innovator with current experience supporting executive leadership, managing operations, video marketing coordination, sales, and promotional programs to maximize revenue and market share. Success in analyzing market trends, improving public relations, and guiding promotional launches. History of success ensuring outstanding partner and client satisfaction.
Areas of expertise include...
Professional Experience
INDEPENDENT LULAROE CONSULTANT, 2016-2018
Madison, WI 53705
• Managed and developed my own home based women’s clothing retail store.
• Purchased inventory, managed social media marketing, customer service, shipping.
• Online sales presentations, inventory, accounting.
• Client retention and rewards softwares.
• Outside sales, creating new events and finding new venues to sell. Developed new clientele and sales strategies.
CERTIFIED PROFESSIONAL LIFE COACH, 2015-2016
Madison, WI 53705
• Successfully completed my professional Life Coaching certification at UW Madison and provided life coaching services for clients of all ages. Maria P. Maturana Madison, WI 53705
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• Strategic Marketing Operations
• Office Administration & Executive-Level
Support
• Scheduling & Travel Arrangements
• Inventory & Supply Control
• Human Resources Functions
• Advertising & Product Promotions
• Program Development &
Implementation
• Channel Partner Relationships
• Social Media Marketing
• QuickBooks & Excel
Continued...
Maria P. Maturana Page Two
BILINGUAL EXECUTIVE ASSISTANT / OFFICE MANAGER, 2014-2015 Roshanian & Associates, Beverly Hills, CA
• Ensured efficient day-to-day operations by coordinating and continuously maintaining the President’s schedule including meetings, travel arrangements, and personal errands.
• Oversaw office administration functions including answering phones, greeting customers, maintaining office supplies, and inventory control.
• Supported human resources in benefits enrollment, employee handbook, events, announcements, and payroll.
• Formatted social media projects including website and newsletter creation and updates. BILINGUAL SALES & MARKETING VIDEO COORDINATOR, 2012-2014 Hycite Enterprises, Madison, WI
• Assisted Marketing Manager, Sales Manager, and Senior VP in video strategy and sales content.
• Coordinated and produced successful video execution by entirely selecting optimum content for postproduction.
• Supervised video editing and utilize data to revise stats for sales purposes.
• Increased product sales and promotion through strategic video productions.
• Identified and published videos in accordance to pre-determined target market; posted on Vimeo, Youtube, and target specific distributor websites.
• Created copy for digital contents, magazine, and videos. ; wrote and developed new content including articles, social media, and scripts for product videos. BILINGUAL DIRECTOR OF COMMUNICATIONS & PUBLIC RELATIONS, 2010-2012 Unisangil University, Colombia
Oversaw marketing and communications department in the creation of communication manuals, logos redesign, image and website, new marketing materials, and event literature.
Designed strategies to transform image and position brand; conceptualized website design, new staff uniforms, promotional events, and participation in film festivals.
Coordinated public relations and media relations through creation of private and public sector agreements, and participating as judge in social and public events.
Coordinated with design team to create new marketing materials, including website, and content creation according to the image manual.
Generated partnership agreements with other Universities and provide student exchange options.
Provided Spanish to English translation for foreign visitors and agreements.
Managed budget and presentations supporting budget initiatives for Ministry of Education; created and certified processes to ensure department developments and goals. Maria P. Maturana Page Three
Educational Background
Bachelor of Applied Business in Media & Strategic Communications, Film & Video Production Grand Colombian Polytechnic – Bogotá, Colombia, 2010 Certified Professional Life Coach • UW Madison Continuing Studies • Madison, WI • 2016 Graphic Design and Illustration - Madison College . Madison WI . 2017 to Present