Sales Manager

AMIT .K .SINHA

Linked In: www.linkedin.com/in/amit-kumar-sinha-09356819

Contact: +91-800*******; 965******* E-mail: ***********@*****.**.**,**********@*****.******** Id: amit_sinha5

Result Oriented professional seeking Leadership assignments in Sales & Marketing Operations /Brand Development with a leading organization of repute

CAREER SUMMARY

MBA with a dynamic career of 25+ years reflecting sustained growth on Regional and Pan India level. The scope of experience covers well known organizations in Pharma, Paints and Lubricant Industry .My background contains a distinctive combination of Sales & Marketing in B2B and B2C business across various regions in the country in different streams reflecting excellent performance with leading Brands. Have a good exposure in urban, semi urban and rural markets across country.

High integrity, energetic leader known for ability to envision and create outcome in complex situations, diverse industry and functional expertise with a tenacious commitment to driving sales profit and market share growth and areas of excellence includes…

General Management

Strategic Planning

Distribution Management

Brand Management

B2B and B2C Business skills

Channel Management

Team Management

ATL/BTL Activities

Profit Centre Operations

Professional Attributes:

Personal Attributes:

Strategic & Analytical Skill

Visionary & Inspiring Leadership

Presentation Skills

Good Negotiator

Communication & Interpersonal Skills

Networking

Technical acumen

Conceptualizing Activities

Competitor Analysis

EMPLOYMENT DETAILS

The Career Path

YEAR

DESIGNATION

REGIONS

INDUSTRY

COMPANY NAME

Sept’15 – Till Date

General Manager

North

Automobile

ROSMERTA AUTOTECH P LTD

Oct’12 – Sept’15

Regional Sales Manager

North and South

Lubricants

PENSOL INDUSTRIES LTD

Sept’10 – Sept’12

Sr. Sales Manager

Eastern Region

Lubricants

PETRONAS INDIA LTD.

June’95– Sept’10

Dy. Manager Marketing

Eastern Region

Lubricants

CASTROL INDIA LTD

April’93 – May’ 95

Area Sales Manager

North Region

Paints

SHALIMAR PAINTS Ltd

Jan’87 – Mar’93

Area Sales Manager

North Region

Pharma

DABUR INDIA Ltd (Pharma Div)

PROFESSIONAL EXPERIENCE

ROSMERTA AUTOTECH PVT. LTD . Sept’2015– Till Date

General Manager (Sales and Marketing)(NorthernRegion)

Rosmerta is the Country’s leading player in the e-Governance Sector. Rosmerta is doing various System Integration Projects like smart card based DL / VRC, High Security Registration Plates, Speed Governors, Vehicle Tracking system, Integrated Transport Management Systems, Integrated Automatic Vehicle Test Lanes, RFID based Solutions, etc...

Role involves managing the business of Speed Governor, Auto Fare Meter and Vehicle Tracking System, INC Centre, Driving Test Tracks, coordinating the Government Authorities for Implementation through Tender System.

Managing all aspects of business; starting from setting the vision and mission to strategy & business planning, channel creation, implementation and control of system and processes.

Developing B2C indirect customers – Distributors / Dealers - Deliver growth plans (market penetration, share and profitability) in a highly competitive scenario.

Practice market intelligence and assessed market potential & customers’ procurement schedule.

Plan and implement business strategies to drive revenue and profitability.

To conduct the market analysis, Pricing and Competitiveness of the products and to develop Business Plan and Strategic Plans for customers through the network.

Working in tandem with sales executives/Area Sales Managers to plan and coordinate business generation

PENSOL Industries Limited Oct’2012 – Sept’2015

REGIONAL SALES MANAGER (Northern & Southern Region)

Strategy implementation across the North and South geographical locations based in New Delhi

Accomplishing the top line goals for the region and delivering the desired level of profit generation.

Leading Retail/Industrial/Commercial sales for North& South India through network of distributors, dealers, workshops, OEM’s and B2B consumers

Leading 6 Sales Managers, 15 Territory Managers, 10 Sales Executives and cross functional team as well as office and admin staff

Notable Attainments:

Actively involved in establishing the region from start-up phase in Southern region

Actively involved in creating and leading strategic initiatives in region like customer value added distributor partnership program, competency & capability development for sales value chain, ways of working of various team

Key Clients developed are HAL, UPSRTC, NTPC and Neville Refinery etc.

PETRONAS Marketing (India) Pvt. Ltd Sept’ 2010 – Sept’ 2012

Public Company; 1,000-2,000 employees; Oil & Energy Industry

Sr. MANAGER (Sales & Marketing) (Eastern Region)

Led business from a zero market share to a market leader in lube market in the zone assigned, worked with distributor/Industrial channels & OEM customers, responsibility of shaping demand/increasing consumer off take/tertiary sales through world class one-to one and one-to-many interactions that create urge to use, reinforce usage and ensure advocacy for Petronas brand among, Individual consumers, and trade influencersacross Bihar, Jharkhand and West Bengal based out in Kolkata.

Developing corporate communications for the region planning and execution of ATL and BTL activities for B2C and B2B Customer’s

Castrol India Ltd. June 1995 – Sept’ 2010

Public Company; 10001-25,000 employees; bp Oil & Energy industry

DY. MANAGER - MARKETING (Apr 2003- Sept 2010 - 8 yrs for CASTROL & BP Brand)

Designed and measured Trade and consumer schemes (implementing regional and H.O. level schemes and loyalty programs) for the Region and provided feedback to Sales and Marketing Team.

Launched bp brand in UP by implementing New Marketing Strategies business generated 17 cr.

Being a support function to the Brand Marketing Team

Identifying and developing niche segments/untapped markets to expand market depth.

Conceptualizing & conducting market building activities.

Organizing & Coordinating Dealers Meet & Business Promotion events/activities across region.

Developed successful business plan for tapping of latent markets and new geographies

Developed financial models for better margin analysis and forecasting.

Developing corporate communications for the region and also at broader spectrum, ATL & BTL activities.

DY. SALES MANAGER (Jun 1995- Mar 2003 - 8 yrs for CASTROL)

Successfully handled the entire spectrum of business operations Retail and Industrial lubricants and generated business to the tune of Rs. 45 Crores in the assigned territory in the states of North East, Bihar, Jharkhand, U.P &WB.

Identifying prospective clients like ONGC, Oil India, and CIL in North East to generate business.

I was in charge for Sales Management, Territory Management, people development, Channel Management, Distributor appointments, & Sales targets.Responsible for managing distributor & dealer network of the Co. for the Territories assigned the distributors ROI

Spearheaded the WCCM Project, and Successfully introduced RTM business (MCO Segment)by identifying market areas where conventional trade route /coverage is unable to justify the Demand Vs Supply Curve in the states of UP, BH & JH

Notable Attainments

Valued by higher management of through promotions & awards in different seminars and conferences

Recognized for the efforts & rewarded with:

CRB Challenge Trophy, 2001 & 2002, Best Turnaround of the Year Award - Jul’03.

WCCM Champion in Eastern Region - Dec’03.

Eastern Region Champion (Certificate from MD from 2005 to 2009 plus a Shield & 150 USD for Thailand Trip)

Foreign Trips to Thailand, Singapore, Malaysia and South Africa

Promoted to Dy. Sales Manager and later Dy. Manager Marketing

HSSE Champion

Shalimar Paints Ltd April 1993-May 1995

AREA SALES MANAGER - Industrial Division (Northern Region)

In the institutional segment and generated business for. 650 kls of paint products annually for the region based at New Delhi.

Achieved revenue growth by 15% annually in bulk segment.

Generated awareness for the product/ service provided through aggressive direct marketing efforts and product promotion in the niche market.

Developed profitable business opportunities with key customers in the industrial sector viz., Hindalco, NTPC, BHEL, DLW, and Tullu to name a few and achieved over 30% increase.

Developed need based training programs for enhancing customer handling skills, creating in-depth awareness of various products and developing selling / soft skills.

Notable Attainments

Acknowledged for generating highest ever volume in the States.

Dabur India Ltd. (Pharma Division) Jan 1987 – March 1993

AREA SALES MANAGER (Northern Region)

Organized, developed and launched Pharma division successfully lead the North Zone team based at New Delhi.

Analyzing / Monitoring and evaluating stockists and competitor sales trend and activities

Channel identification and strategies developed to achieve the set targets.

Development and use of human resource strategically for better and maximum results.

Conduct quarterly sales meeting to brief about marketing strategies, campaigns and sales trend and to discuss on key marketing activities progress / Implementation levels/ & deviations.

Notable Attainments

Started as an executive in Sales Management Team, moved up the ladder to Area Sales Manager in the Year 1991, recognized with MD Trophy for the Year 1989 & 1990

SCHOLASTICS

PROFESSIONAL QUALIFICATION

MASTERS OF BUSINESS ADMINISTRATION- MARKETING & RETAIL FROM EMPERIAL INSTITUTE OF MANAGEMENT, NEW DELHI

YEAR OF PASSING 2006

POST GRADUATE DIPLOMA IN MARKETING AND SALES MANGEMENT- BHARITIYA VIDYA BHAWAN,MUMBAI, YEAR OF PASSING 1992

BACHELOR QUALIFICATION

BACHELOR OF SCIENCE- CHEMISTRY, FROM LUCKNOW UNIVERSITY, LUCKNOW, YEAR OF PASSING 1987

TECHNICAL QUALIFICATION:

MS DOS

MS Office 2000,2003,2007,xp, vista, MAC office, Windows-7/8

SAP

Adobe Photo maker/PageMaker/Photoshop

PROJECTS UNDERTAKEN

PROJECTS undertaken during the tenure of Castrol India in developing a successful business plan to acquire most numbers of clients and developed new channel

PROFESSIONAL PROJECTS:

WCCM Project :Coordinating implementation of World Class customer management which not only systemize sales process also enables to optimize stock level in all the level of supply chain with compete computerized working environment in the year 2000

RTM Project (MCO Segment) :To develop a parallel Non Franchisee Workshop Channel, initiated and manage a new Route to market and integrate it into existing channel infrastructure to drive business growth from this new segment in the year 2006

Business Mapping of New Geographies

PERSONAL DOSSIER

Marital Status : Married

Languages Known :English, Hindi, and Bengali

No of Dependants : Two

Passport Details : F 9056722

Location Preference: Anywhere in India and Abroad. (Dubai/Canada/US/UAE)

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