Global Senior Product Manager

Kelvin S. Fernandez

*** ******* **** ***** 401-***-****

Foster RI 02825 Email: **********************@*****.***

Personal Attributes

o25+ years of experience in business management, market development, product management, marketing, sales, and technical services.

oGoal achiever requiring minimal supervision, an effective self-starter, highly creative, a strategic individual with strong collaboration skills.

oFast learner, details orientated, result focus with high sense of urgency.

oWell organized, able to establish task priorities while handling multiple projects.

oExcellent communicator, presenter with great listening skills.

oHighly committed, enthusiastic individual willing to assume all responsibility.

oWell-travelled with excellent understanding of both Eastern and Western social / business cultures.

Qualifications Highlights

Business, Management, Development, Marketing and Sales

Successfully led integration and formation of new subsidiary, distribution and joint ventures businesses.

Have planned, developed, executed on successful go-to market strategies for multiple products in new and existing markets.

Knowledgeable in utilizing market segmentation analysis tools in understand targeted markets, customer trends and application requirements.

Developed new markets in Asia contributing to the strengthening of regional sales pipeline while creating new business opportunities for multiple product lines.

Experienced in analyzing, benchmarking competitor’s product against own, while tracking and updating competitive activities on a global scale.

Skilled in developing engagement strategies and messaging for global sales and marketing teams.

Product forecasting, costing, P & L and creation of global and regional market pricing.

Strong relationships building skills with internal, global distributors, integrators and customers.

Effectively teaming with sales on penetration of $MM business opportunities in B2B and B2C.

Product and Project Management

Experienced in “voice of customer” interviewing (VOC/QFD), converting customer requirements, needs, experiences into product requirements document (PRD) utilizing available tools.

Development of product roadmaps, creation of product strategies, integrating closely with marketing, sales and engineering teams.

Creation of product collateral, training aids, product application literature, success stories, and white papers to aid in promoting products.

Driving product lifecycle from concept to obsolescence, ensuring bottom line profitability while growing sales performance over lifecycle.

Analyzing product issues, discrepancies, while monitoring claims and corrective actions.

Developing and conducting sales / technical training, white papers centered on product value-based selling.

Branding and positioning of new products into targeted markets and geographic regions.

Kelvin S. Fernandez page 2

Engineering and Technical

Robust engineer skills, well rounded, highly experienced technical individual with abilities to understand, discuss technical designs, details and troubleshoot at advanced levels.

Developed various product modifications / enhancements towards new application solutions.

Successfully co-developed, engineered and introduced multiple engineering solutions into new product releases.

Led, counsel and directed technical development teams through all phases of product development and technical hurdles.

Designed, detailed and developed technical manuals and technical publications.

Experienced in technical discussions with customers for development of customized application and solutions.

Related Experience

Working knowledge of Microsoft windows, and Macintosh personal computer applications.

Experienced internet user and trained in major PC software MS applications - Outlook, Word, Excel, Project, Visio and PowerPoint. Business applications - SAP, CRM, Vendavo, and Salesforce.

Trained and participated in multiple Lean / Value Stream Mapping events.

Trained and led several Strategic Deployment Process (SDP) initiatives for geographic business expansion in India, China, Japan and South-East Asia.

Trained in Phase Gate processes for new and derivative products development (NPD / DPD)

Employment History

Feb 2017 – present General Manager and President Meter Mix Systems

2014 – 2017 Global Product Line Manager – Table Top Automation Nordson EFD

2012 – 2014 Market Development Manager – Asia Nordson EFD

2010 – 2012 Application Development Manager – Focus Markets Nordson EFD

2005 – 2010 Product Line Manager – Automation & Dispensers Nordson EFD

2001 – 2005 Technical Service Manager EFD Inc.

1995 – 2001 Racing Team Management & Technical Consultant dba Kelvin Fernandez

1990 – 1995 Sales & Service Manager (Adhesives & Coatings) Nordson Malaysia

1988 – 1990 Manufacturing Engineer Signal Communications

Education

BS Engineering Physics – Eastern Nazarene College, Quincy MA.

Electronics – Northeastern University, Boston MA.

Personal

oUS citizen

oLanguages written / spoken: English, Bahasa Malaysia / Indonesia and Cantonese.

Community

oVolunteer – Earthquake response with All Hands Volunteers (hands.org) Bohol, Philippines

oTeam Member – Nordson Foundation grant program: Member of Community Actions Committee (CAC)

oMentor & Team leader – First Tech Challenge (FTC) / First Robotic Challenge (FRC) Ponaganset High School, and Providence Met School.

oVolunteer – Trees into cartoons, cartoons to trees (TICCIT), Wolf school playground project and many more projects

References

oMany favorable and excellent references available upon request.

Contact this candidate