Dustin Kapper
As an experienced marketing professional, I have helped grow companies by
strategically implementing creative, technical, and result oriented campaigns. With a history of academic and agency experience, I excel at researching, managing, and optimizing integrated marketing channels to achieve goals and get results.
● 727-***-**** ●**********@*****.*** ●
EXPERIENCE
Carenade.com, Bethlehem, PA Marketing Strategist February 2018
• Implementing marketing strategy for soon-to-launch Home Healthcare Application dedicated to bridging the gap between helping families and providing easy, affordable care
Pepper Gang, Boston, MA Digital Growth Strategist June 2017 - February 2018
• Conceptualized and implemented full-scale marketing strategies to grow businesses
• Handled all levels of the sales pipeline from initial contact, product education, proposal, and closing
The University of Akron, Akron, OH Assistant Assessment Coordinator January 2016 - December 2016
• Oversaw and coordinated assessment plan for bi-yearly College of Business accreditation
• Organized meetings with deans and professors to discuss, enact, and identify new assessment programs and program effectiveness Loolo Software Studios, Akron, OH Chief Marketing Officer August 2015 - June 2016
• Designed marketing framework for new business outreach
• Facilitated engineering team meetings and new project directives EDUCATION
University of Akron, Akron, OH MBA in Strategic Marketing December 2017
• Obtained a Masters of Business Administration concentration in Strategic Marketing
• Treasurer of Wanderlust – A club dedicated to increasing cultural awareness through international experiences
Florida Gulf Coast University, Fort Myers, FL BA in English and Philosophy
May 2011
• Gained insight into communication theory and obtained high-level command of the English language
• President of Scholars Club and Trying New Things Club SKILLS
Professional communicator and
conversion driven business
strategist. Well-rounded in
various areas of international
sales, branding, supply-chain
management, product
development, analytics, and
expansion strategy.
- Google Adwords
- Google Analytics
- Adobe Suite
- Social Media
- Email Automation
- Wordpress
RESULTS
Medical Product
● Search impression share
increased to 40.88%
● Bounce rate dropped to
33.53%
Hospitality
● Organic traffic increased
by 146%
● Bookings increased
495%
B2B
● Lead generation grew by
1,097%
● Increased conversion rate
to 36%
LANGUAGES
● Proficient in Spanish
● Intermediate in Korean
● Beginner in German