Michael A. Cooke
Expert in building sales teams, manufacturer/distributor relationships, and rep networks
Proficient in all aspects of management, marketing, operations, sales, and contract negotiations.
Extensive experience in creating markets with major corporations, i.e. Time Warner, Cox Communications, Comcast, and Charter Communications.
Microsat, Inc. 2005-present
Vice President of Sales and Marketing
Currently managing multiple teams to build markets for manufacturers in the Southeast United States, working directly with client Engineering, Technical Operations, and Purchasing departments to establish and maintain dominant market share for legacy and start-up manufacturing. Over $400 million in revenue generated, through contracts and project management with the top five Multi-System Operators. Coordinate the Sales and Product Management personnel of multiple manufacturers, distributors, and regional reps. Attend all regional and National Trade Shows, participating in Industry Professional Organizations as a Board Member of SCTE.
MDC Communications, Atlanta, GA 2002-2004
Vice President of Sales and Operations
Managed contract sales representatives and project staffing nationwide. Negotiated contracts with equipment vendors, manufacturers, and contractors to attain maximum profit levels. Full P&L and inventory responsibility. Planned and implemented field operations for all Telecommunications projects. Consulted with major MSOs and their primary network integrators to facilitate successful and timely project completions, specifically in the Fiber Optic arena as it pertains to Video-on-Demand, Hub Site and Headend design/construction, and Network Integration.
TVC Communications, Atlanta, GA 1998-2002
Director, Technology Sales, Southeast USA
Following acquisition in 1998, named Southeast Regional Manager and relocated to Atlanta for the Public Data Network division. Established and staffed the Southeast Regional Office per corporate expansion plan. Responsible for all operations and sales functions, including business plan development, marketing, regional sales staff, P&L, and inventory. Exceeded all goals for this new facility by 40%, and promoted to the Technology Division in September 1999.
Reporting to the Vice President of Technology Sales, responsibilities included managing the inside/outside sales functions in tandem with the Technical Overlay Group to achieve the corporate goal. Directly accountable for creating successful supply chains with all major MSOs. Also responsible for team building among business units, inventory management, budget projections, and expense controls.
Anicom Broadband / TW Comcorp, Ocala, FL 1995-1998
Southeast Regional Manager
Reported to the Vice President and General Manager of the CATV Division. Directly responsible for all Southeastern operations and sales for this national distributor to the telecommunications industry. Managed all sales and operations personnel to improve revenues by 220%. Established and co-managed supply chains for over half of all Florida cable telecommunications projects. Complete P&L and inventory responsibility for the nine-state region. Supervised staff in Ocala, Orlando, New York, and Nashville.
Midwest CATV, Ocala, FL 1988-1995
Senior Account Manager
State of Florida Account Executive for five years from 1988 to 1993. Successfully dealt directly with engineering staffs, plant management, and purchasing departments in the cable television industry. 100% or better performance to goal for five consecutive years.
Promoted to Senior Account Manager for Mississippi, Alabama, Georgia, and South Carolina from 1993 to 1995. Responsible for revitalizing this declining territory through a major reorganization of the sales plan. Increased revenue from the previous 65% of goal to 110% of goal in one year.
DeKalb College, Decatur, GA
Business Administration, 1984