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Social Media Manager

Newark, DE
June 26, 2018

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Earl D. Holland Jr.

**** ****** ****** *****

Newark, DE 19702



Experienced award-winning former journalist and copy editor with more than a decade of experience in a newsroom setting. Knowledgeable in AP Stylebook guidelines with a clean writing style. Savvy in the use of social media management systems such as Hootsuite, Spredfast, Buffer, and Crowdfire to ensure maximum social media optimization of content in applications such as Twitter, Facebook, and Instagram.


The News Journal/ New Castle, Del.

Web Producer, Copy Editor 2015 – 2018

Used analytical tools, including Chartbeat, to measure real-time audience engagement length for digital content.

Used various content management systems including Presto Classic and Presto Advanced.

Created media visuals, such as galleries and videos, to optimize digital content.

Maintained and updated The News Journal's online pages for breaking and nonbreaking news content.

Utilized content-sharing platforms to disseminate information via social media.

Used search engine optimization best practices to increase reach to digital content.

Edited and proofread copy for print and online production, with a general focus towards sports content.

Delmarva Media Group, The Daily Times Salisbury, Md.

Reporter, Web Producer, Copy Editor 2006 - 2015

Created media content, including galleries and videos, to optimize web-centric storytelling.

Used various content management systems including Saxotech and Gannett's in-house system, Presto.

Collaborated with reporters to create the hashtags “#ShoreFB” and “ShoreHoops” for high school football and basketball tweets which are also used by other local media outlets.

Helped spur the initial growth of the Delmarva Now Sports Twitter handle (@DelmarvaScores) for high school scores and news.

Member of analytics team which measured story trends and audience engagement using Omniture software.

Edited and proofread copy for print and online production.

Oversaw the layout of the design of daily and weekly sports sections as well as special content wraps.


Salisbury University Salisbury, Md.

Video Production Certification Sept. – Dec. 2012

University of Maryland Eastern Shore Princess Anne, Md. Bachelor's of Arts Degree in English, Concentration in Telecommunications 2001 - 2005


Gannett Award of Excellence 2014

Winner – Short Form Writing/Voice, Division II

Maryland, Delaware & District of Columbia Press Association 2013

First Place – Award for sports feature story, dailies under 30,000

Gannett Award of Excellence 2013

Finalist – For design of Salisbury's high school football preview section

Maryland, Delaware & District of Columbia Press Association 2011

Second Place – Award for sports story, dailies under 30,000

Maryland, Delaware & District of Columbia Press Association 2008

Second Place – Award for environmental reporting, dailies under 30,000

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