Sales Marketing

Norm Macpherson

PHONE: 519-***-**** EMAIL: ****.**********@*****.***

ADDRESS: *** ******* ***** ****: Waterloo PROVINCE: Ontario POSTAL/ZIP: N2K3X1 OBJECTIVE+

To obtain employment in Sales /Marketing Management or Business Development HIGHLIGHTS OF QUALIFICATIONS

Advise and Mentor current start up and newly formed corporations

Sales, Marketing and Business Development executive

Held executive and senior level management positions in Sales and Marketing

Extensive experience in local and offshore markets

Exceptional multi functioning and cross selling skills

Successful in technical Sales and Marketing

Keen eye for areas that could be improved upon and exponentially grown

Has been a LEADER in REVENUE/SALES Growth during his career

Proven track record of growing revenues in existing and new business segments

Currently sit on City of Waterloo taskforce for uptown business improvement committee PROFESSIONAL EXPERIENCE:

Feb 2014

Mar 06- Dec 09

VP Business Development

Giftopia Inc / Eventastic

Waterloo, Ontario CANADA

Graduated from The Accelerator Center, newly formed company in the Ecommerce/transaction event management market.

Directly responsible for developing Sales strategies in newly developed markets. Identifying and creating Sales and Marketing strategies as a start-up organization within the Communitech/Accelerator Program.

Developing fundamental Marketing and Online Communication strategies. Implementation of CRM system, sales channels and revenue tracking. Specific duties encompass developing and implementing strategies for increasing sales performance and maximizing vertical market revenue streams. VP Sales/Marketing

Xylodyne Corporation

Breslau, Ontario CANADA

Newly formed corporation focusing on distribution and sales of electric vehicles Norm Macpherson

PHONE: 519-***-**** EMAIL: ****.**********@*****.*** ADDRESS: 248 Pastern Trail CITY: Waterloo PROVINCE: Ontario POSTAL/ZIP: N2K3X1 and components. Building a network of 35 dealers within the first 9 months of product introduction. Along with developing the Canadian and North-eastern United States Sales and Marketing program, Xylodyne was responsible for the complete redesign of the electric off-road vehicle manufactured by Bad Boy Enterprises, a leader in electric off road vehicles.

Lead generation

Contract and price negotiation

Prospecting and initial sales introduction

Channel and Dealer management, development and training

Primary marketing research, advertising and events planning

Product Development

Developing CRM sales database

Nov 04- Jan 06

Sales/Marketing Manager

Navitas Technologies

Waterloo Ontario CANADA

Sales/Marketing Manager Responsible for all sales and marketing programs, new market development, marketing and business plan collaboration. Responsible for new customer acquisition, tradeshows, events planning, industry associations and membership, press releases and staffing.

Revenue / Sales of $5.5 mil. up from 1.8 mil. when started

Major account management and development

Responsible for new market expansion

Lead generation and management/Business plan development

Reseller and Agent expansion (National and International)

Channel management

Direct Sales

Inside/Outside sales

Prospecting, cold calling, initial sales development Norm Macpherson

PHONE: 519-***-**** EMAIL: ****.**********@*****.*** ADDRESS: 248 Pastern Trail CITY: Waterloo PROVINCE: Ontario POSTAL/ZIP: N2K3X1

Custom contract sales opportunities

Forecasting / Budget Analysis

Nov 94 – Aug 04

Director Sales/Marketing

RDM Corporation (RC:TSE)

Waterloo Ontario CANADA

Designing and implementing sales campaigns

Designing and implementing marketing campaigns

Identifying new customers and markets

Directing and assisting sales and marketing personnel in achieving their personal goals and Staff development

Divisional revenue generation

Reseller and Agent expansion (National and International)

Custom development sales, contract negotiation

Forecasting, Budget analysis, Business plan development

Development of web page and web based marketing strategies EDUCATION

Sep 91- Jul 93

Business- Marketing

Diploma

Conestoga College

Canada - Ontario - Kitchener Ontario CANADA

PROFESSIONAL SKILLS

CRM - 10 or more year(s)

Norm Macpherson

PHONE: 519-***-**** EMAIL: ****.**********@*****.*** ADDRESS: 248 Pastern Trail CITY: Waterloo PROVINCE: Ontario POSTAL/ZIP: N2K3X1 Organization - 10 or more year(s)

Team Work - 10 or more year(s)

Communication - 10 or more year(s)

Leadership - 10 or more year(s)

Analyzing Data - 10 or more year(s)

Detail Oriented - 10 or more year(s)

Strategic Thinking - 10 or more year(s)

Planning - 10 or more year(s)

Dynamic Outside the Box Thinker – 10 or more year(s) References Available Upon Request

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