Senior Marketing and Product Executive 20+ Years of Experience

Dobbin Prezzano

**** *** ****** *******, **********, GA 30009

********@*****.*** 404-***-**** http://www.dobbin.info/

Senior Marketing Executive

25+ years’ success leading teams for rapid revenue growth companies

Results-oriented technology product marketing executive with exceptional leadership skills and a strong track record of developing and leading successful companies in diverse, competitive markets. leading marketing teams for rapid revenue Technology Institutions. Talent for directing comprehensive marketing strategies, thought leadership, enterprise marketing, product management, enterprise content, business development, and brand innovation. Proven ability to oversee marketing development from initiation through successful go-to-market launch. Meticulous C-Level Marketing Executive, excellent at juggling multiple tasks and working under pressure. Focused industry experience includes Banking, Payments, Financial Institutions, Technology, and Merchant Data & Analytics for Consumers and Business.

Highlights of Expertise

External Communications Internal Communications Marketing Strategist

Pricing Strategist Partnership Development Product Management

Marketing Automation Product Development Payment Specialist

Branding Market Research Web Development

Event Management Social Media Strategy Team Leadership

Project Management Strong Verbal/Public Speaking ROI Strategist

Powerful Negotiator Sales Development Process Implantation

Extremely Organized Coach Launch Specialist

Career Experience

Partner, Chief Marketing Officer, 04/2015 to Current

Karyon Holdings, DBA - Harvest Payments – Atlanta, Georgia

Provide strategic marketing and leadership to develop emerging payment technology with in the banking industry to create brands and market presence to companies by identifying market insights and developing a go-to-market strategy for launch and/or acquisition.

Drive the marketing insights that fuel planning and marketing development for the enterprise brand.

Orchestrate teams of experts with experience launching products and companies at the start-up through Fortune 50.

Serve as the Chief Marketing Officer, Board Member, Marketing Advisor and/or executive team member on multiple emerging payment technology companies.

EXAMPLES:

Synovus Financial & Mastercard:

Managed the marketing launch of a new digital quick pay product designed to work with banks, businesses, digital players and more, helping them to modernize the way they send money, both domestically and cross-border. Multiple banking use cases including Disbursements, P2P and Cross-border.

Initiated two key partnerships which resulted in 54% revenue growth.

Confidential FI & Mastercard: (Currently in Pilot):

Programming the marketing effort of an enablement platform that streamlines the development of digital banking services.

This innovative digital banking solution provides a holistic way for consumers to receive, manage, move and spend money combined with usage data and insights.

Exceeded partner participation by 12% with marketing launch through event marketing, communication plan, email drip campaign.

Wells Fargo & Confidential:

Provided access to a growing database for over 95 billion transactions, from nearly 2 billion cardholders in order to distill big data into actionable insights about customers and local competitors.

The digital central dashboard provides intelligence on competition and knowledge about customer demographics, including key data to help lift sales and drive merchant loyalty.

Implemented marketing strategies which resulted in 23% growth of customer base. Strategies include brand development and launch, webinar series, communications plan, email campaigns, website development.

Bank of America & First Data

A digital application fully integrated into register/POS software with the ability to sell and send online gift and marketing solutions to anyone, anywhere. Scan and redeem the value towards a customer\'s purchase along with other banking methods.

Created Launch Plan that increased revenue 46% through developing (2) new corporate partnerships and more than 18 new distributors.

Launch plan included market research, brand development, event marketing, website development, collateral development, training programs, webinar campaigns all to support business development.

Senior Vice President Marketing & Product, 01/2012 to 04/2015

Priority Payment Systems LLC – Alpharetta, GA

Senior Executive team member of hyper-growth payment systems and processing company. Sole responsibility for the marketing of the corporation and new product development. In my tenure, the company grew 67% from $19Bil in processing volume to $28Bil through product strategy, organic growth, and acquisition (currently at $38Bil based on same strategies). Responsible for evaluating the marketing strategy and team; making widespread changes in brand and strategy that contributed to the growth and perception in the marketplace.

Lead all strategy, tactics, and definition to determine market needs and insights to develop an updated brand and market perception through new website, logo, product launch strategy,

Shepherded projects from development through launch, and directed all project activities, including market insights, corporate communications, product planning, marketing development, enterprise content creation, product management/marketing, public relations, product marketing, creative, events, advertising, partnerships and all aspects of marketing execution.

Developed the following new Marketing Strategies & Tactics:

Brand: Developed a new brand for the corporation and subsidiaries that reflected the new contemporary product strategy that our team helped create. The brand rose 11 points in Impression, Quality, Value, Satisfaction, Recommend and Reputation. Double-digit increases in brand satisfaction are rarely achieved in this time frame.

Website: Total overhaul of the corporate website to reflect new brand, product strategy, and strength in the marketplace. More than 10% increases in unique visitors, page views, and unique visitors. Bounce rates were significantly decreased.

Social Media: New focus increased engagements from 1% -6%.

Marketing Automation: I enlisted a team of interns to research marketing automation firms for an entire quarter. We invested in our lead firm and increased customer and partner engagement by 30%.

University Environment: Learning environment that included training videos, LookBooks (interactive marketing libraries), collateral, webinars, and email campaigns.

Roadshows: Incorporated a multi-city road show to showcase and introduce new products. Speakers, product demos, entertainment and networking were included in two-day events

Managed entire Research, Product, Marketing, and Event staff.

Managed P&L and budget for Products, Marketing, and Events.

Managed Partnerships at an executive level for the corporation.

President, Chief Marketing Officer, 01/2008 to 12/2011

SPIO Digital – Atlanta, Georgia

Directed every facet of the company and ensured sustained growth by improving efficiency, growth, and maximizing profits.

Consistently met and exceeded corporate margin goals (18%+) by balancing product formulation, pricing, and strategic sales functions.

Directed and developed all company marketing initiatives, including enterprise content, marketing strategy, content development, market research, identify marketing trends, branding.

Established rate cards, sales process, hires, strategies and overall management.

Managed patent process and developed successful campaigns to deliver targeted and measurable messages for the digital media product.

Successfully launched SPIO Interactive, including website, branding, public relations, and sales.

Achieved Return on Investment metrics at or near 200% for marketing/advertising clients.

Additional Experience

Senior Vice President Product & Marketing (2006 to 2008) Cox Media

Senior Vice President, Marketing & Business Development (2004 to 2006) Archway Marketing Services

Vice President, Marketing & Business Development (2002 to 2004) Harte-Hanks Marketing Services

Marketing Director (2000 to 2001) Valassis, Inc.

National Team Leader (1997 to 2000) ADVO, Inc.

Product Sales Manager (1992 to 1997) Pacesetter Graphics Corp.

Education & Credentials

Total Quality Management & Total Quality Assurance

University of North Carolina, Charlotte, NC

Bachelor of Arts in Business Administration and Marketing, Minor in Sports Marketing

Lenoir Rhyne University, Hickory, NC

Four Year Letter Winner NCAA Div II Football

President and Chair of two 501 c Non-Profit Organizations

Affiliations

American Transaction & Processors Coalition

CMO Council

Technology Association of Georgia

Direct Marketing Association

Society of Consumer Affairs

Brand Development/Management Association

Location Based Marketing Association

Electronic Transaction Association

Atlanta Ad Club

Positive Coaches Alliance

Loyalty 360

Digital Marketing Alliance

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