Production Manager

FERNANDO MARTINEZ

E: ***********************@*****.***

P: 619-***-****

Production Manager SFW – Co-Owner

Style Fashion Week Inc. Lee Kerzner

October 2014 – Present 212-***-****

• Assisted vendors with registration from pre-event through post-event reporting and on-site management

• Lead, communicated, and collaborated across external partners & internal staff - inspired confdence & excitement, and served as a guardian for our event to ensure the seamless delivery of the overall experience, event vision, and objectives

• Assisted in the selection and development of excellent relationships with the appropriate partners

• Managed venue research, site selections and coordinated hotel contracts for staff & select VIP

• Negotiated prices and contracts with outside vendors

• Lead the logistics team to ensure complete execution of events

• Constantly evaluated the event experience and feedback, implemented changes accordingly

• Communicated and collaborated with the team and event partners to ensure an effective application of company protocols, including the sharing of ideas.

• Proactively identify operational problems and potential process improvements, in relation to event logistics

• Lead the process of enhancing event features and activities while keeping attendee's perspective in mind

• Oversee freelancers / temporary help / interns at events and in the offce Ensured effective fnancial management including budget creation, cost negotiation and accurate management and expense tracking relating to the overall event budgets in the range of 20K-150k. Monitored expenses and notifed management about risks and deviations to plan and proposed recommendations for fnancial adjustments.

Brand Relations Manager

• Generated names for new and existing products and services, constantly improving ideas for new packaging designs, including shape, size, colors, fonts and imagery

• Established performance specifcations, cost and price parameters, market applications and sales estimates

• Analyzed how the brand is positioned in the market and strategized consumer insights

• Translated brand strategies into brand plans, brand positioning and market strategies

• Oversaw marketing and advertising activities to ensure consistency with brand image. Strategic Partner

• Able to operate effectively in ambiguous, constantly-evolving environments

• Established relationships with the appropriate parters for long term success.

• Initiating, implementing, and successfully driving new business opportunities with partners.

• Lead communications, developed and grew merchant partnerships in a proactive manner.

• Initiated and facilitated the merger between Style Fashion Week and Style Con.

• Developed and maintained strong a connection with key industry professionals Professional References: See attached

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