Social Media Manager
Resume:
Leah Aspell
Consultant
Personal Info
Address
Raleigh NC 27616
Phone
ac50dr@r.postjobfree.com
https://www.linkedin.com/feed/
Skills
Project Management Tools -
SmartSheet, Microsoft Project
Marketing Skills - Market Research,
Event Planning, Brand Management,
Social Media Management, Mail
Chimp, Survey Monkey, Marketo
Business Development Skills -
Sales, Fundraising and Retention,
Lobbying, Relationship Builder
An enthusiastic and passionate self-starter with a proactive attitude with experience working in a variety of settings ranging from small women owned businesses to Fortune 500 companies. Strategic individual who works well independently and within a cross functional team environment with the ability to interface with senior individuals. A natural leader eager for a challenge. Experience
2018-04 -
2018-06
Technical Writer
Genworth Mortgage
Worked with multiple tech writers and teams to document policies and procedures across the Genworth enterprise.
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2016-06 -
2018-02
Change Manager
Cisco
Developed and implement high level project management and change management plans for multiple, global projects.
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Drafted key communications and messaging for senior personnel to obtain buy in.
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• Provided and developed change management plans for multiple global teams. Analyzed training requirements and corresponding task analysis by gathering information from intended training audiences
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• Initiated quick story boards and quick reference guides/job aids.
• Produced scripts and videos targeted for the end user for training. 2016-03 -
2016-05
Change Manager
First Citizens Bank
Developed marketing and communication strategies to support a bank wide technology transformation and implementation to an ERP System.
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Worked to identify and engage change agents and conducted stakeholder analysis to support transformation.
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Produced and delivered bank wide presentations and outreach materials to communicate key decisions.
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Championed meetings and lunch n’ learn events to support bank wide transformation and communicate upcoming changes.
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2013-08 -
2016-04
Consutlant
Department of Health and Human Services
Provided exclusive and executive support to senior leadership of the NC Department of Health and Human Services (NC DHHS) Women Infant and Children (WIC) Program in addition to a four states consortium (Alabama, Virginia, West Virginia and North Carolina) and in addition to multiple commercial vendors for a ground-up technology implementation.
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Managed project plans, financial tracking, risk analysis, quarterly off site events, strategic internal and external communications.
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Developed and delivered internal and external presentations for a wide variety of audiences including federal and commercial partners.
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• Increased project awareness through online and print campaigns. 2004-04 -
2013-08
Consultant
Office of the Secretary of Defense and Department of Navy Managed DoD and Industry events from conception to execution including multi-site visits, catering, A/V Requirements and tradeshow layout (over 1,000 attendees).
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Championed online media activities such as internal US Navy websites, and social media.
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• Led development of logos and branding information with multiple graphic designers to reinforce product and system data.
Provided strategic communication and executive level guidance to stakeholders andvdeveloped and leveraged media outlets (print and online).
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Coordinated and developed a wide variety of training delivery methods including Computer-Based Training (CBT), in-person training including delivery to large audiences to communicate upcoming goals of the changes.
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Led internal and external corporate communications changes through-out project lifecycle including national events/outreach activities.
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• Produced corporate branding guide.
Developed Strategic Communication Goals, Messaging and Brand Identification by interpreting technical topicsDeveloped and executed communication and distribution of print and electronic media to intended audiences including launch of social media presence.
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Produced print and digital collateral including brochures to support the DoD Policy Implementation.
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Developed multi-media videos including site location, script development, casting, filming, editing and publishing of client deliverables in accordance with Public Affairs Office (PAO) regulations.
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• Increased brand significantly through eNewsletters, strategic direct mail etc. Initiated national client award program related to technology field to be distributed at awards..
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Measured website analytics and proactively adopted changes based on analysis including launching social media presence.
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• Exclusively managed corporate trade show events. Developed and hosted outreach and communication events, implemented joint training, curriculum development, and designed computer based training.
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Established excellent customer relations for programs to meet program objectives by developing and executing marketing strategies
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Participated in the analysis and execution of a multi-million dollar budget for the US Navy Enterprise Resource Program (ERP).
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Education
2001-05 -
2003-05
East Carolina University
Political Science and Psychology
Honors
Cum Laude
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