Social Media Marketing

PROFESSIONAL SUMMARY

Graduating with a Master’s in Mass Communication at North Carolina State University this May.

She has teaching, Public Relations and Marketing communications experience for over 3 years through previous jobs and internships in prestigious institutions and organizations.

She is passionate about building a career in Marketing communications and will contribute to the overall functioning of the organization through her skills in writing, communications, marketing, problem solving, leadership, management and her knowledge in theory and research in various subjects related to the discipline.

EDUCATION

North Carolina State University, May 2018

Raleigh, North Carolina, U.S.

Master’s in Mass Communication

Jyothi Nivas College, Bangalore University, May 2009

Bangalore, Karnataka, INDIA

Master of Arts (English Language and Literature)

Christ University, Bangalore, May 2007

Karnataka, INDIA.

Bachelor’s in English, Psychology and Sociology

PROFESSIONAL EXPERIENCE

INTERNSHIPS

Marketing Media Relations Intern, July 2017- November 2017

ScottMadden, Inc. Raleigh, N.C., USA.

Interned at ScottMadden.Inc, a management Consulting firm at Raleigh with Energy, Clean Tech, Grid and Corporate Shared Services as their lead practice areas.

Identified and created a list of blogger/social media influencers in the Energy Industry

Did social listening of updates by the influencers on various platforms

Did media outreach to these influencers through emails, LinkedIn and Twitter.

Pitched for media coverage and was successful in getting 2 media opportunities.

PR and Communication Intern, March 2016 – May 2017

Fleishman Hillard, Bangalore, India.

Had the opportunity to intern at the top Global PR and Communication firm, Fleishman Hillard in Bangalore, India for 3 months.

PR support to the team across a range of high profile clients like SAP, L’Oréal, General Motors, Huawei, and Solargize.

Assisted with all forms of writing materials. Edited research articles by SAP data analysts.

Media relations, coverage, monitoring and reporting and planning publicity strategies and campaigns.

Assisted with planning and managing press conferences and different events for clients and to develop client proposals and implementing the PR activity.

TEACHING

North Carolina State University, Raleigh, N.C., U.S. Aug 2016-May 2018

Course Assisted and taughts:

Introduction to Communication Theory

Quantitative Methods in Communication Research

Taught Pubic Speaking course for 4 classes-The rhetoric of speech in everyday and professional setting.

Mount Carmel College Sep 2010 - Apr 2013*

Areas taught:

Media Analysis – Includes film, advertisements, popular texts, speeches and songs.

Business English for Commerce students - Includes Business Correspondence, Business Vocabulary and engaged in Business English related Activities.

A wide range of literature- British, American, Black-American, Indian, Post-colonial.

Gender Studies and feminism.

RESEARCH AND WRITING

Has developed the necessary skills of research in the process of being in the academia.

Has been actively writing articles and doing case studies on interests of her topics like social media and advertising, marketing strategies and gender stereotypes, Online marketing and Consumer Psychology, role of women in media, motherhood and culture, etc.

Has worked on an International Public Relations Plan on a company called Axtria as part of the syllabus requirement recently.

Has worked on a communication outreach campaign/fundraising campaign for a Ugandan non-profit called Maama Watali, as part of a group project for a course.

Has written a paper on persuasive technologies in sustainability, especially in eliminating plastics for Mobile Media Technology course.

*Articles and the PR plans can be furnished on request.

SKILLS

MS Word, MS Office Suite, Social Media Networks, Blogs, HTML Emails, etc.

HootSuite, Meltwater and NetSuite.

SPSS, ANOVA and other basic Quantitative Research methods.

Data Visualization-Tableau Basic

CMS platforms – Word press

SEO

Google Analytics

Writing-Campaigns, Press releases, Critical analysis, Editing, Persuasive writing, research writing-APA style.

*On a break for child care from 2013 Apr to 2016 March.

Contact this candidate