SORET GONZALEZ, Colette p.*

Colette SORET

https://www.linkedin.com/in/colette-soret-gonzalez/ ac4zwi@r.postjobfree.com 1110-50 East Liberty Street, Toronto, ON, M6K 3P3 soretcolette Cellulaire : 437-***-****

HIGHLIGHS OF QUALIFICATIONS

Over 20 years’ experience on management and customer relationship.

Demonstrated ability to direct promotional marketing campaigns, telemarketing, direct marketing, network animation.

Proven skills in commercial events deployment and demonstration days management..

Multilingual: French - Portuguese - Spanish - English

Computer skills: Word, Excel, Power Point, Access, Sphinx (survey software), MapPoint (mapping software)

Holder of Higher National Diploma "Trilingual International Trade" Completion of technical college. Portuguese, Spanish, French PROFESSIONAL EXPERIENCES

Question d’espace, your works partner, Paris 2014 – present Chief Executive Officer

Company managing director for which the main objective is to offer a turnkey service to single person or a company who want to realize works. Bring into contact with solid network of supporting partners selected for their qualifications and skills.

Signed over 70 projects constructions sites in two years, approximatively 15 000 $ by construction site with 100% satisfied customers.

Adjusted quotations and benefits, which contributed to 80% signed quotations with independent professionals in building sector.

Selected around 30 reliable companies in all building trades insuring their qualifications and skills. La Plateforme du Batiment 1998 – 2014

Project CRM Marketing « Customer Relationship management », Paris (2013 – 2014) New improving customers’ knowledge system (multi-channel) Implementation Manager to develop sales and increase customer satisfaction. Responsible for complying with the strategic road map insuring the technical solution alignment with the functional target.

Provided information on how to collect, manage and use customers, products and sales data’s allowing stores network and collaborators involvement.

Drafted the specifications by comparing editors offers (salesforce, Microsoft, oracle..) with regard to Customer Relationship Management.

Provided tools comparative table with the aim to reduce administrative workload and generate more sales. Promotional and event marketing manager, Paris (2008- 2013) Overseen 10 project managers - responsible for sales animation. Created and implemented BtoBtoC and BtoBtoB commercial transactions. Managed Marketing budgets (3 % Turnover 600 million $)

Planned targeted actions allowing every point of sale according to its problem (turnover decrease, decline in attendance and/or in average basket) to increase its customers volume and develop its business portfolio. SORET GONZALEZ, Colette p.2

Designed and set up commercial events on 2-3 days with 25 suppliers attendance which allowed + 45 %. sales increase.

Increased 120 000 $ additional turnover in one year by sales demonstrations implementation in every sector: plumbing, painting, flooring, electricity ...

Directed commercial plan communication given using 4 promotional campaigns. Defined products offer and services allowing sales analysis and + 10 %.margins increase. Customer Marketing Manager, Paris (2002-2008)

Managed marketing strategy deployment and customers behavior identification programs.

Developed and set up customer loyalty programs (catalogs, promotional brochures, emailing campaign) attracting 65 000 new customers in 3 years.

Set up a unique identification allowing new customer visual identification in points of sale using new attractive cover (lively color) combined with welcome offer. This allowed + 45 % new customers loyalty during their 1st visit and an 100$ average basket increase (company average= 150 $).

Directed new points of sale openings: geo-localization, potential prospects and customers studies within an 20 km customer catchment area. Designed communication plan, customer reminder and follow-up management.

Realized customers studies in order to optimize new customers acquisition, to improve prospects activation in recurring active customers (purchasing, purchasing frequency, consumption) and finally increase the turnover / customer. These studies allowed to enhance client base reliability (360,000 professional customers) and create a customer segmentation (Hyper frequent more than 8 visits,/ month- frequent between 4 and 8 / month, occasional between 2 and 4 / month, less than once / month This segmentation was the base for our marketing strategy and is still existing after 15 years. EDUCATION & EXTRACURRICULAR ACTIVITIES

Lycée A. SCHWEITZER Pavillon sous-bois (93) France 1996 Holder of Higher National Diploma "Trilingual International Trade" Completion of technical college. Portuguese, Spanish, French Faculté Paris V René Descartes Paris France

Diploma of general university studies (DEUG Law) 1994 Undergraduate university studies (program 2 years of graduation / major) Lycée Charles Lepierre (Lisbonne –Portugal)

BA (Economics and Management)

College degree pre-university 1992

Languages: French: Native

Portuguese: Fluent, both written and oral

Spanish: Academic standard

English: Academic standard, learning (private lessons) Computer knowledge Strong Microsoft Office skills (Word, Excel, Power Point, Access) Running : 10kms - Triathlon : XS and S (team player) - Boxing Sailing and Skiing

Diving : open water

Travelling: Australia, Brazil, Canada, Dubaï, India, Marroco, Maldives, Mauritius, Reunion, Thailand, USA...

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