DIEDRE JOHNSON
Playa del Rey, CA
*********@*****.***
Summary of Qualifications
Long-term experience writing content for print and online
Specialties: Entertainment (TV news and feature content, interviews, film and theater) and Fashion (features, Q&As, news)
Strong AP Style proofreading and line-editing skills
Document editing using Google Docs, Microsoft Word and Adobe Acrobat
Able to work with a team, or independently, depending on the job requirements and responsibilities
SEO content writing for business
Tech
Microsoft Word
WordPress CMS
Google Drive/Docs/Chat
Adobe Acrobat pdf (proofing/editing)
Some Adobe Photoshop (cropping, resizing, minor color correction)
Slack
Streak
Social Media
Twitter (organically built over 1000 followers)
Facebook, LinkedIn, Instagram, Google +, Muck Rack, Pinterest, YouTube
Cool Hunt Inc.
Editorial Production Manager (Oct. 2017, Part-time, Current)
Organize cover shoots for international issues of Vogue, Harper’s Bazaar, Elle, Marie Claire, Esquire and more
Provide on-set assist during shoots.
Write and edit company blog per instruction.
Update and ideate social media.
NRPR
In-house Editor (Feb.- (contract ended) Aug. 2017)
Taught junior account executives the importance of targeted, structured PR pitches through daily editing.
Edited public relations pitches, press releases and pre-pitch fire up templates to journalists at online and print publications.
Edited for grammar, punctuation, clarity, structure, targeting and AP style. Light transcription.
Also worked one-on-one with AEs.
Increased daily pitch output and media response.
National Association of Television Programming Executives (NATPE) 17
Content Writer (Sept. 2016 - Jan. 2017, four-month contract) Wrote TV entertainment business stories, interviews and feature content for the NATPE blog leading up to the Miami 2017 convention.
Full-Time Work History
American Media Staff Writer 1995-2000, Freelance 2006-2014
Wrote cover stories, news and features and later returned to work freelance as red carpet and event reporter.
Joan Luther and Assoc., Beverly Hills, CA
Account Executive
Provided publicity and promotional services to popular restaurants, plus Encino Chamber of Commerce Taste of LA food festival.
The Lee Solters Co., Beverly Hills, CA
Publicity Asst.
Edited, proofread, wrote publicity releases, made pitch calls to press, worked public events and assisted in the booking of tours and appearance of celebrity clients.
Los Angeles Daily Commerce, Los Angeles, CA
Reporter/Staff writer
Wrote breaking news, features and profiles that pertained to business and real estate industries. Filed reports and represented newspaper as a
reporter at local and national real estate conventions.
Freelance 2001 – 2016
vogue.it (2015 – 2017)
Contributor
Wrote news, features, interviews. Signed on as contributor by Vogue Italy online to “shine a light on the Los Angeles celebrity/fashion/beauty scene.”
New York Daily News (Confidential section) Freelance Event and Red-Carpet Reporter (2013 – 2015)
Covered events, premieres, phone interviews, special event and award season coverage for Confidential, the entertainment news and gossip section of online and print editions.
Completed regular celebrity news stories per assignment.
dishmag.com (2012 - 2016)
Contributor.
Researched and wrote online articles mostly focused on trends in network, cable television and pop culture.
Magazine House LTD (2001 - 2004)
Wrote articles for the company's various Asian magazine titles including Japanese Vogue, Japanese Harper's Bazaar, Ginza, Vi Vi Glamorous and fitness magazine, Tarzan.
TV Soap (2002 - on-going freelance)
U.S. Contributor
Contribute to largest circulated Australian primetime/daytime/movie magazine for ten years. Coverage included TV shows, actor interviews, features, beauty, gossip column.
Soap World (2002 - 2015)
Los Angeles Correspondent
Completed coverage of LA daytime soaps including interviews, features, news briefs.
Life & Style Magazine (2003 - 2006)
Event reporter
Covered premieres and events for four years, under then-West Coast Bureau Chief John O’Mahony.
American Media (2006 - 2014)
Red carpet and event reporter
Covered premieres, junkets, television conferences (twice-yearly Television Critics Association (TCAs) and celebrity interviews.
Hot Spots Magazine, Los Angeles, CA
Contributing Features Editor
Edited feature stories, wrote calendar listings, interviews for quarterly entertainment magazine (defunct).
Author – “Mariah” (eBook on singer Mariah Carey (2001)
Press Releases, Bios
The plight of an LA trade college, a celebrity-focused cookie catering company, and a renowned jazz musician gained local media attention by my press releases.
Proofreading/Advertising Freelance
Contracted with Media Home Entertainment to write and edit video copy for commercial films.
Developed on-going freelance relationships with Adweek, Larchmont Chronicle, Foote, Cone and Belding (FCB aka Draftfcb), IOX Assessment Associates (textbooks) and Krupp-Taylor USA ad agencies for editing and proofreading.
Education
California State University, Long Beach, B.A., Journalism
References
References are available on request.