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Director of Marketing

Location:
Berlin, MD, 21811
Posted:
March 30, 2018

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Resume:

Eugene Stiltner

Berlin, MD

ABLE TO RELOCATE IMMEDIATELY

443-***-**** ac4zdz@r.postjobfree.com

DIRECTOR OF MARKETING

Experienced and innovative leader with a diverse background in marketing and operations. Have demonstrated continued success driving employee engagement, guest satisfaction, brand awareness, and sales. Expertise in developing strategic and innovative marketing initiatives. Critical thinker, that is adept at using analytical data driven approaches to problem solving.

PROFESSIONAL EXPERIENCE

LOKOMO MEDIA, Ocean City, MD 2016-2017

Founder/Director of Marketing and Sales-5 Employees

• Founder of an innovative media platform (web and app based) for local retailers and restaurants to be discovered on

• Supervised all photo and video content creation for businesses to drive engagement on social channels

• Recruited and supervised freelance writers to develop written content in the form of blog posts and digital magazine articles for the platform

• Developed relationships with key retailers and restaurants to secure their support for the platform

• Established KPI’s for the company measuring impact in both traditional and digital channels

• Drove the growth strategy for the business including the development of strategic partnerships CRAZY 8'S, Ocean City, MD 2010 – 2016

Founder/Director of Marketing-30 Employees

• Designed a fast casual concept from the ground up

• Spearheaded all marketing initiatives including partnerships, creative ventures, events

• Maintained a state of perpetual innovation in the food and beverage menus

• Handled all content creation to engage audiences via multiple social media channels

• Total responsibility for the operating budget and P&L statements for the business

• Utilized data driven approaches to designing promotions and developing new revenue streams

• Developed employee training programs and handbooks to ensure continuity of products and services

• Created targeted marketing campaigns using Google Ad Words, Facebook, Instagram, and Twitter ads

• Cultivated strong vendor relationships to secure the best possible pricing

• Built out direct mailings to promote new products and specials Highlights:

• Awarded the “Trip Advisor Certificate of Excellence” four times

• Established a base of 3,900 Facebook followers

• Production and execution of the “90 Seconds” movies and events that helped solidify our brand reputation in the surf community

BIG KAHUNA RUM SHACK, St. Thomas, USVI 2008 – 2009 General Manager -10 Employees

• Promoted to open a restaurant/bar/gaming operation in St. Thomas, USVI

• Led the business to gross sales of over $1 million in the first year of operation

• Adapted to cultural differences and built a diverse clientele with locals and tourists alike

• Designed employee training procedures and operations handbook for new hires

• P&L responsibility

• Negotiated with vendors to maintain competitive pricing Highlights:

• Designed the food and beverage menu

• Established all employee procedures and inventory systems

• Created exciting promotional nights and events to generate business from the University MOVIES PRODUCED

CRITICAL SURF COMPANY, Ocean City, MD 2006 – 2007

Co-Founder/Executive Producer/Director of Marketing

• Produced, filmed, and edited the regional surfing DVD entitled Due East

• Utilized guerilla marketing techniques across the Mid-Atlantic region to promote and sell copies of the movie

• Organized and promoted a movie premiere with more than 500+ people in attendance

• Conducted the financial planning for the company including travel and operations budgets 90 SECONDS MOVIE and 90 SECONDS “FRAMED”, Ocean City, MD 2014 – 2015 Executive Producer/Director of Marketing

• Created and produced the 30-minute film entitled 90 Seconds Surf Film Contest

• Organized, promoted, and supervised an outdoor movie premiere that was attended by over 300 people

• Developed all marketing initiatives for the project and built Facebook and Instagram audiences

• Responsible for all public relations activities including newspaper and radio interviews EDUCATION

UNIVERSITY OF MARYLAND-ROBERT H. SMITH SCHOOL OF BUSINESS, College Park, MD Master of Business Administration (M.B.A.) Marketing, 2017 AMERICAN MILITARY UNIVERSITY, Charles Town, WV

Bachelor Business Administration (B.B.A.), 2013

SKILLS

Proficient in the use of: Office Suite, Digital Dining, Google Analytics, SEO best practices, Hootsuite, Slack, Canva, Ad Words, Facebook ads, Instagram ads, Twitter ads, Wordpress, Final Cut Pro, Mail Chimp Familiarity with: Square, HTML, Adobe Creative Suite CERTIFICATIONS

Google AdWords- 2018-2019

Google Analytics- 2018-2019

SERV SAFE Manager- 2017-2022



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