Web and Digital Marketing Manager

GRACIELA D. FRANZ

MARKETING PROFESSIONAL WEBSITE DIGITAL MARKETING BRAND CREATIVE EVENTS

San Jose, CA 95118 408-***-**** **********@***.*** /in/gracefranz

PROFESSIONAL SUMMARY

A marketing professional with extensive traditional and digital marketing experience, leading integrated multi-channel campaigns, from strategic creative and brand initiatives to program execution with documented success in optimizing online presence, increasing brand awareness, and achieving business goals.

EXPERIENCE

MARCH 2017 – NOW

WEBSITE MARKETING MANAGER, benchmark communities

Manage corporate website, the recent web redesign and re-branding initiatives by integrating latest technologies and trends and creating remarkable web content to maximize online brand presence and engagement, increase visitor traffic and conversion rate.

Project managed web redesign: Optimized web structure, developed inbound marketing content to create an impactful, purpose-driven journey for visitors.

Developed on WordPress platform, eliminating expensive agency CMS dependency and streamlining web update process.

Work closely with external agencies and led the creative direction to help define the voice, visual identity, and vision of the new brand and bring its story to life.

oProduced 6 new home owner testimonial videos and corporate manifesto video.

oRedesigned community logo system to ensure brand consistency.

oAuthored refreshed brand guidelines unifying the corporate look-n-feel.

Revamped Marketing SharePoint intranet for easy navigation and up-to-date content.

JUNE 2016 – MARCH 2017

MARKETING MANAGER WEB & DIGITAL IMMERSION corporation

Promoted to Marketing Manager to oversee, track, and improve corporate website and digital marketing campaign performance; partnered with business units to increase alignment, guide positioning, and develop marketing programs to drive new business growth, build community and brand awareness, and increase conversion rate.

Key accomplishments include:

Was on leadership team to implement Pardot, a marketing automation system, the subsequent e-book lead nurturing campaign and integration with SalesForce CRM.

Redesigned website, optimized web structure and content resulted in increased organic search by 38%, visitor traffic (About) by 104%, site stickiness by 47%, page views by 16% and reduced bounce rate by 10% in first QOQ report.

Launched 5 new products, collaborated with key stakeholders to develop and execute integrated marketing programs: web content strategy, Google Adwords, social media (FaceBook, Twitter, LinkedIn), email campaigns and landing pages to event promotions.

oDigital campaign maxed meeting-driven requests for 3-day event at GDC17.

oOverwhelming sign-ups for beta program at Cannes Lion Creative Festival.

Partnered with the Japanese business group to design, develop and launch localized website: increased geo visitors by 184% in the first month.

Created Brand Portal to transform previously archaic intranet into a dynamic website improving communication flow and added effective sales tool for field reps and partners.

Initiated and trained staff on new video web process, saved company valuable time and resources; project managed cross-functional team of product marketing, engineering, IT, and web developer to streamline deployment of haptic video library.

OCTOBER 2002 – MAY 2016

MARKETING SPECIALIST (PROMOTION IN PLACE) IMMERSION corporation

Increasing roles and responsibilities; collaborated with key stakeholders to develop end-to-end marketing strategies; worked autonomously on integrated, multi-channel campaign from creative conception to presentation and buy-in through project execution. Responsible for:

DIGITAL MARKETING - Increased sales demand generation for business units by developing, executing, and tracking digital marketing campaigns: SEO/SEM, Google AdWords (PPC), blogs, social media programs (Facebook, Twitter), content marketing, A/B testing, email templates, integrated forms and specialized landing pages.

WEBSITE MANAGER - Day-to-day web manager for immersion.com and ancillary web properties, drove new features, trends and functionality to optimize and measure web performance, including content marketing, Google Analytics, product launches, portals and microsites, digital media, and globalization; managed web vendors and IT liaison.

CREATIVE & GRAPHIC DESIGNER - Conceptualized, designed and produced all creative assets and sales tools across platforms from digital media and printed collateral to large format graphics; in-house graphic designer, proficient in Adobe Photoshop, Illustrator, and InDesign; led creative direction for videos, photoshoots, and other artistic media.

EVENTS MANAGER - planned up to 25 worldwide events a year from hackathons to 170K CES attendance; directed multi-level booth build, messaging and design, negotiated contracts, managed budgets, vendor management, logistics and trained 20+ booth staff.

BRAND AMBASSADOR project managed many re-branding efforts, designed logos, custom images, templates, collateral; authored guidelines and managed brand intranet.

SOFT SKILLS HARD SKILLS

Project Management

Creative

Communication

Teamwork

Adaptable

Website CMS (WordPress, HTML5)

Digital Marketing (Google Adwords)

Marketing Automation (Pardot)

Web Analytics (Google Analytics)

Email Marketing (Mailchimp)

Social Media Campaign

Search Engine Optimization

Event Management

Content Marketing

Adobe Creative Suite

EDUCATION

B.S. BUSINESS MANAGEMENT university of phoenix

INBOUND MARKETING CERTIFICATE hubspot academy

SALESFORCE CERTIFIED PARDOT SPECIALIST salesforce (edc august 2017)

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