Tina M. Torregrossa
San Diego, CA
ac4y6y@r.postjobfree.com
Respected Marketing manager with over 12 year's project management experience in the creation and implementation of brand and promotional marketing via multiple traditional and nontraditional tactics including social media, sales promotion and email marketing campaigns.
Experience:
Huntsworth Health, San Diego California (August 2016 – November 2017)
Marketing Manager
Reported to the CEO of Huntsworth Health
Managed promotions including all trade media and digital/email marketing campaigns
Developed press releases and internal corporate communications
Created and maintained content for social media
Partnered with human resources on developing internal growth and leadership programs
Managed content and development of the corporate intranet site
Created and managed quarterly internal enewsletter
SupplyPro, San Diego California (February 2016 – August 2016)
Marketing Programs Manager
Reported to the Vice President of Marketing
Managed and created marketing communications both internal and external
Tactical marketing support, maintaining website, social media and marketing collateral
Strategic marketing of products and services including new product development
Developed strategic sales initiatives to drive sales
Managed projects and cross functional team collaboration on products from concept to launch
Managed the marketing communications department and several direct reports
Marketing Consulting, San Diego, California - Contract Assignments (Temporary)
UPS - Coordinator (December 2015 - January 2016)
San Diego County Credit Union – Marketing Specialist (July 2015 – September 2015)
Bayer Healthcare, Consumer Care Whippany, New Jersey (June 2005 – May 2015)
Assistant Manager, Consumer Promotions
Brand team partner on Aleve, Coppertone, Dr. Scholl's and new product development (NPD)
Reported to the Senior Manager of Integrated Marketing Solutions
Managed effective and efficient implementation of $25M Consumer Promotion plans
Managed digital programs for assigned brands/categories
Managed Arthritis Foundation partnership and $2M 360 activation plan
Managed the $10M promotional plan for the launch of Aleve PM
Developed and implemented strategic brand and promotional plans
Responsible for partnering with Cross Functional teams on all aspects of the business including financial reporting, product launch, development and retailer implementation
Senior Specialist, Consumer Promotions
Brand team partner on Aleve, Aleve PM, Aleve-D and new product development (NPD)
Reported to the Senior Manager of Integrated Marketing Solutions
Managed effective and efficient implementation of $15M Consumer Promotion plans
Assisted Arthritis Foundation partnership and $1M 360 activation platform
Assisted with digital programs for assigned brands/categories
Partnered with Brand Management and Finance on all aspects of the business including financial reporting, analysis and budget management
Managed accounts with coupon clearing house and promotional vendors
Specialist, Consumer Promotions
Brand team partner on Alka-Seltzer, Alka-Seltzer Plus, Midol, Neo-Synephrine, Bactine and Vanquish brands
Reported to the Manager of Consumer Promotions
Assisted with effective and efficient implementation of $8M Consumer Promotion plans
Assisted in the management of the Major League Baseball partnership and experiential marketing
Assisted in generating promotional objectives and program execution
Championed and Trained finance clerk on SAP, invoices and barcode creation
Coordinator, Consumer Promotions
Brand team partner on Bayer Aspirin, Vanquish and Midol brands
Reported to Manager of Consumer Promotions
Assisted promotional team on all aspects of the business
Assisted with management of Major League baseball sponsorship
Created/implemented promotional barcodes/financials with national clearing house
Championed SAP management on all programs
Senior Administrative Assistant
Reported to the Brand Director
Accounts receivable and financial approvals for SAP
Co-led annual Marketing department offsite and philanthropy efforts
Coordinated/facilitated Aleve Arthritis walk event as sponsor
Mentored with Consumer Promotions department for 12 months
Championed Project Aruba designed specifically for Marketing Administrative Assistants to create opportunity for professional development
Education:
Berkley College of Business, Woodland Park, New Jersey
Bachelor Degree, Business Administration
Awards:
Bayer Healthcare
Special Recognition Award - Outstanding Service
2 Bronze Applause Awards - Leadership
1 Bronze Applause Award – Flexibility