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Manager Marketing

Location:
San Diego, CA
Posted:
March 29, 2018

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Resume:

Tina M. Torregrossa

San Diego, CA

609-***-****

ac4y6y@r.postjobfree.com

Respected Marketing manager with over 12 year's project management experience in the creation and implementation of brand and promotional marketing via multiple traditional and nontraditional tactics including social media, sales promotion and email marketing campaigns.

Experience:

Huntsworth Health, San Diego California (August 2016 – November 2017)

Marketing Manager

Reported to the CEO of Huntsworth Health

Managed promotions including all trade media and digital/email marketing campaigns

Developed press releases and internal corporate communications

Created and maintained content for social media

Partnered with human resources on developing internal growth and leadership programs

Managed content and development of the corporate intranet site

Created and managed quarterly internal enewsletter

SupplyPro, San Diego California (February 2016 – August 2016)

Marketing Programs Manager

Reported to the Vice President of Marketing

Managed and created marketing communications both internal and external

Tactical marketing support, maintaining website, social media and marketing collateral

Strategic marketing of products and services including new product development

Developed strategic sales initiatives to drive sales

Managed projects and cross functional team collaboration on products from concept to launch

Managed the marketing communications department and several direct reports

Marketing Consulting, San Diego, California - Contract Assignments (Temporary)

UPS - Coordinator (December 2015 - January 2016)

San Diego County Credit Union – Marketing Specialist (July 2015 – September 2015)

Bayer Healthcare, Consumer Care Whippany, New Jersey (June 2005 – May 2015)

Assistant Manager, Consumer Promotions

Brand team partner on Aleve, Coppertone, Dr. Scholl's and new product development (NPD)

Reported to the Senior Manager of Integrated Marketing Solutions

Managed effective and efficient implementation of $25M Consumer Promotion plans

Managed digital programs for assigned brands/categories

Managed Arthritis Foundation partnership and $2M 360 activation plan

Managed the $10M promotional plan for the launch of Aleve PM

Developed and implemented strategic brand and promotional plans

Responsible for partnering with Cross Functional teams on all aspects of the business including financial reporting, product launch, development and retailer implementation

Senior Specialist, Consumer Promotions

Brand team partner on Aleve, Aleve PM, Aleve-D and new product development (NPD)

Reported to the Senior Manager of Integrated Marketing Solutions

Managed effective and efficient implementation of $15M Consumer Promotion plans

Assisted Arthritis Foundation partnership and $1M 360 activation platform

Assisted with digital programs for assigned brands/categories

Partnered with Brand Management and Finance on all aspects of the business including financial reporting, analysis and budget management

Managed accounts with coupon clearing house and promotional vendors

Specialist, Consumer Promotions

Brand team partner on Alka-Seltzer, Alka-Seltzer Plus, Midol, Neo-Synephrine, Bactine and Vanquish brands

Reported to the Manager of Consumer Promotions

Assisted with effective and efficient implementation of $8M Consumer Promotion plans

Assisted in the management of the Major League Baseball partnership and experiential marketing

Assisted in generating promotional objectives and program execution

Championed and Trained finance clerk on SAP, invoices and barcode creation

Coordinator, Consumer Promotions

Brand team partner on Bayer Aspirin, Vanquish and Midol brands

Reported to Manager of Consumer Promotions

Assisted promotional team on all aspects of the business

Assisted with management of Major League baseball sponsorship

Created/implemented promotional barcodes/financials with national clearing house

Championed SAP management on all programs

Senior Administrative Assistant

Reported to the Brand Director

Accounts receivable and financial approvals for SAP

Co-led annual Marketing department offsite and philanthropy efforts

Coordinated/facilitated Aleve Arthritis walk event as sponsor

Mentored with Consumer Promotions department for 12 months

Championed Project Aruba designed specifically for Marketing Administrative Assistants to create opportunity for professional development

Education:

Berkley College of Business, Woodland Park, New Jersey

Bachelor Degree, Business Administration

Awards:

Bayer Healthcare

Special Recognition Award - Outstanding Service

2 Bronze Applause Awards - Leadership

1 Bronze Applause Award – Flexibility



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