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Sales Marketing

Location:
Dallas, TX
Posted:
March 29, 2018

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Resume:

Bernard Silverman

**** ****** **** ****

Dallas, TX 75243

Tel: 972-***-****

Career Goal: Cutting-Edge Sales and Marketing Management

Personal Profile:

Research-Oriented Strategist Who Has Generated > $100 Million for Startups

Expertise in All Aspects of Online and Offline Sales & Marketing

History of Quickly Building Corporate Rolodexes and Closing Sales

Strong Record of Obtaining Free, Worldwide PR Exposure Via Mainstream & Social Media

Career History:

2014-Current

Owner

Silverman & Associates

Dallas, TX

Marketing Consulting Firm serving both Consumer and Industrial Markets.

Areas of expertise include: Market Research & Planning, Online and Offline Promotion (including Events), Social Media and Direct Marketing Database Development.

Clients include: engineering firms, restaurants/bars, hotels, food companies, retail estate developers, IT/software startups, tool companies and authors/speakers.

Success Example: National email blast targeting CEOs for Irish startup client that resulted in 100% sales closings after follow-up. Several accounts were $ multi-million and multi-year.

2008-2014

Partner/Co-Founder

Blue Moon Marketing Partners

Dallas, TX

Responsible for all Online/Offline Sales & Marketing functions, including Promotion and Key Account Sales.

Clients included: Buffalo Wild Wings and other restaurants/bars as well as firms in retail, IT/software, electronics, nanotechnology and medicine/healthcare.

Success Example: Helped nanotechnology startup acquire > $1 million in angel funding.

1998-2008

Partner/Co-Founder

VBTek

Dallas, TX

Engineering Product Development Firm serving Consumer and Industrial Markets.

Responsible for all Sales and Marketing functions, including Online/Offline Promotion and Key Account Sales.

Markets included: variety of visible and infrared lights for vehicles, signage, airplanes, security, and material inspection.

Customers included: Smucker’s Peanuts, Sunkist Growers, QANTAS Airlines, GE, and Raytheon.

Success Example: Part of first group to illuminate commercial airplane cabins with LED lighting.

1994-1998

Partner/Co-Founder

Very Brite Technologies

Dallas, TX

Engineering Product Development Firm and Component Supplier serving Consumer and Industrial Markets.

Responsible for all Sales and Marketing functions, including Online/Offline Promotion and Key Account Sales.

Markets included: visible lighting for variety of markets, and infrared for material inspection and security.

Customers included: Satake USA, Federal Signal, Schwinn Bicycle, Star Headlight, 3M, and GTE.

Success Example: Company sold to NASDAQ Firm through stock transfer. Coordinated negotiations.

1992-1994

Marketing Manager

Texas Optoelectronics

Dallas, TX

Photonics Firm serving Consumer and Industrial Markets.

Responsible for Marketing and Key Account Sales.

Markets included: vehicle aftermarket, defense, medical, and security.

Customers included: Texas Instruments. Lockheed-Martin, Teledyne, Baxter Medical, Northrup-Grumman, and Honeywell.

Led company from $4.5 million in yearly sales to $9 million in 18 months.

Success Example: Took vague engineering product concept through to full market commercialization and $ millions in yearly sales via retail and other channels.

Education:

MBA, Marketing, Wright State University, Dayton, OH

(Thesis researched ways to optimize sales for an actual direct salesforce)

Year of Graduate School, Electrical Engineering, The Ohio State University, Columbus, OH

MA, Journalism, The Ohio State University, Columbus, OH

BS, Mathematics, The Ohio State University, Columbus, OH



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