GLOBAL MARKETING AND MEDIA DIRECTOR
Seasoned executive in marketing and strategic planning with international experience in consumer goods, retail, hi-tech, software, business to business (B2B), entertainment, and consulting business.
Business Partnership Negotiations
IoT, Connected Products
New Technology Innovation
Market Growth Planning and Development
New Market Analysis
New Business Integration
Ingersoll Rand, Davidson, NC
Vice President Global Digital Practice 2011-2018
Delivered a digitally focused customer engagement strategy, moving toward a more software based company and not just a $14B diversified manufacturing company.
Created standardized Digital Marketing initiatives to scale business globally, provided talent flexibility and leveraged global software contracts. Decreased spend 15% globally through eliminating redundancy.
Managed portfolio of IoT products to ensure consistency inside brands and identified potential crossover. Decreased cost to maintain applications by 10%.
Worked across IT, Strategy, and Product Management functional groups to provide Digital vision.
Managed agile software development process for customer facing e-commerce, customer portal, and mobile app development.
Muzak, Fort Mill, SC
Vice President Marketing and New Business Development 2009- 2011
Increased valuation of business out of bankruptcy by $100M, resulting in a sale of Muzak, to Mood Media a publicly traded company, inside of eight months.
Created alternative sales channel program; increased reach of service through telecom, IT service companies, and commercial developers increasing sales 10%.
Devised vertical marketing strategy to align messaging as a 1:1 relationship between prospective customer and Muzak through social media, and online ID. Increased new customer acquisition 10%.
Established CRM integration and marketing automation to move prospects through the pipeline, increasing close rates by 10%.
Developed traveling branding symposium; brought brightest industry experts together to discuss brands and music, positioning Muzak as a thought leader in the space of sensory brandin
Lance Kinerk email@example.com Page Two
U.S National Whitewater Center, Charlotte, NC
Vice President Marketing and Business Development 2004 - 2009
Sourced as part of an executive team, to guide business from concept to fully funded profitable business. Raised $35M in funding and delivered positive operational revenue in 18 months.
Developed ten-year financial models for funding road show.
Built out and managed the customer service, marketing, and sales teams.
Pitched and received over $10M in free press through Sports Illustrated, Economist, Men’s Journal, and local media. Started using Twitter six months after the Twitter launch.
ADDITIONAL RELEVANT EXPERIENCE
SmartLife Inc, Charlotte, NC
Founder and President New Technology
Secured funding and developed home automation business. Innovated connected home technologies; innovated HVAC, A/V, Lighting, and Security into full home system. Developed and sold company.
iXL Enterprises Inc, Charlotte, NC
Director, Strategic Services (Consulting)
Created business strategies to leverage the Internet for traditional analog businesses. Grew unit 25%.
Grupo Taca Airlines, San Salvador, El Salvador
Supply Chain Reengineering Consultant (During Business School)
Assessed the inventory of parts for airplane maintenance and determined a 55% obsolescence in inventory. Saved the company $100K and negotiated an outsourcing contract for ongoing operations.
Russer Foods, San Francisco, CA
Nestle Beverage Company, San Francisco, CA
Sales Account Coordinator
Master of Business Administration
Owen Graduate School of Management, Vanderbilt University, Nashville, TN
Bachelor of Science, Biology and Medical Humanities, Davidson College, Davidson, NC