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Marketing Customer Service

Location:
Dearborn, MI
Posted:
March 29, 2018

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Resume:

STEPHEN LIPSEN

***** ********

Redford, Michigan 48239

248-***-**** (cell)

ac4y1v@r.postjobfree.com

OBJECTIVE To continue a successful career in marketing, public relations and communications.

AREAS OF EXPERTISE: Public relations, communications, marketing, events coordination, business development, client account service, advertising, market research, sales, writing, web sites, management. Self-motivated and eager to take responsibility and deliver results. Demonstrated excellent interpersonal and communication skills; including verbal, written, and active listening.

EXPERIENCE

SELF-EMPLOYED – MARKETING & COMMUNICATIONS CONSULTING 4/2006-Present

Development and coordination of marketing, advertising, public relations and communications programs and projects for clientele in several fields and industries;

Account supervision, business development and administration of my own consulting business.

Demonstrated competency in development of marketing communication strategies

Demonstrated competency in the development and delivery of corporate / department messaging

Proven ability to develop and maintain productive relationships with key leaders and supplier partners

Strong understanding of effective marketing communications including development and delivery

Experience in the development and delivery of executive-level marketing communications -Proven ability to write complete marketing communication materials from minimal input

Demonstrated ability to acquire business acumen and to create communications from a business viewpoint

Proven ability to work with minimal direction and escalation -proven ability to work independently and as part of a team -demonstrate strong commitment to quality; proven ability to learn new technology and apply to marketing and communications

Develop effective corporate presentations and social media content

Proficiency in MS Office (especially PowerPoint, Publisher, and Word) -Proficiency in SharePoint (intermediate publishing and editing skills for the creation and editing of sites, web parts, wikis, lists, surveys, discussions, etc

Acro Service Corporation (Livonia, MI) 6/2012-9/2013

One of Michigan’s largest independently owned IT, Technical and Engineering staffing corporations.

MARKETING, COMMUNICATIONS AND PROPOSAL MANAGER

Responsibilities include proposal management, business development, marketing and public relations activities

Accomplishments included bringing in several clients through proposal management, refurbishing of Acro’s web site, and creation of marketing and communications materials.

Marx Layne & Company Marketing and Public Relations (Farmington Hills, MI) 4/1995-4/2006

Michigan’s largest independently owned marketing and public relations agency.

ACCOUNT SUPERVISOR

Senior level responsibilities include formulation, supervision and administration of accounts for clients in retail, non-profit, sports, health, medical, auto, professional, technical, institutional, government and other fields;

Clients have included: The State of Michigan (Travel and Police Departments), Bay Harbor Resort, Variety Club International - Detroit Chapter, Kroger, Wayne State University, Frank’s Nursery & Crafts, Murray’s Discount Auto Stores, The Suburban Collection (Michigan’s largest auto dealership group), Michigan Eyecare Institute, McDonald’s, Taylor Engineering, Bavarian Village Ski & Golf, Forman Mills clothiers, Detroit Demolition women’s football team, Michigan Mechanics minor league hockey team and many others;

Special event clients include: Chrysler Arts, Beats & Eats (1.5 million person festival on Labor Day weekend, making it Michigan’s largest festival), Meadow Brook Concours d’Elegance (one of the largest and most prestigious classic car shows in the world); as well as several Michigan sports events, including Super Bowl XL corporate events;

Worked on projects with General Motors, Ford, Chrysler, Volkswagen Bentley and Rolls-Royce;

Budgets worked on have been as high as $175,000 per year;

Formulation, coordination and implementation of marketing, public relations and advertising programs;

Drafting copy and design of collateral materials, such as press releases, brochures, advertisements, newsletters, web sites and journalistic by-lined articles;

Crisis management and corporate communications;

Media relations with reporters, editors and producers in print and broadcast fields;

Organization and coordination of special events and promotions, market research;

Business development;

Working simultaneously on multiple projects; supervision and mentoring of co-workers

Bavarian Village Ski & Golf (Novi, MI) (PART-TIME) 6/1994-9/2000

MARKETING AND GOLF DEPARTMENT SALES

Responsibilities included marketing, public relations and special events promotion.

Golf department sales and customer service and liaison with golf manufacturer reps;

Genesus Marketing (Southfield, MI) 4/1994-4/1995

MANAGER OF CLIENT SERVICES

Responsibilities included project design, administration and creative work for clients

in food, construction and a number of other fields.

Services performed included marketing, communications, advertising and public relations programs;

Brochures;

New business development and proposal writing;

Marketing research,

Client and vendor liaison.

Nordhaus Research (Southfield, MI) 1/1991-3/1994

JUNIOR ANALYST

Responsibilities included assistance in the administration of qualitative and

quantitative market research projects.

Data analysis and processing;

Assistance in writing reports and proofreading;

Secondary research;

Assistance in the administration of focus groups.

EDUCATION

Master of Business Administration; Majors: Marketing and Management

Wayne State University

Bachelor of Science; Major: Social Science, Minor: Communications

Michigan State University

MEMBERSHIPS: Public Relations Society of America, American Marketing Association, Adcraft of

America. Variety The Children’s Charity, FAR Conservatory.

TECH SKILLS: Mac systems, Filemaker Pro, MS Office, Word, Excel, Powerpoint, WebEx and Adobe.

OF NOTE: Willing to travel and relocate. References available upon request.



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