Redford, Michigan 48239
OBJECTIVE To continue a successful career in marketing, public relations and communications.
AREAS OF EXPERTISE: Public relations, communications, marketing, events coordination, business development, client account service, advertising, market research, sales, writing, web sites, management. Self-motivated and eager to take responsibility and deliver results. Demonstrated excellent interpersonal and communication skills; including verbal, written, and active listening.
SELF-EMPLOYED – MARKETING & COMMUNICATIONS CONSULTING 4/2006-Present
Development and coordination of marketing, advertising, public relations and communications programs and projects for clientele in several fields and industries;
Account supervision, business development and administration of my own consulting business.
Demonstrated competency in development of marketing communication strategies
Demonstrated competency in the development and delivery of corporate / department messaging
Proven ability to develop and maintain productive relationships with key leaders and supplier partners
Strong understanding of effective marketing communications including development and delivery
Experience in the development and delivery of executive-level marketing communications -Proven ability to write complete marketing communication materials from minimal input
Demonstrated ability to acquire business acumen and to create communications from a business viewpoint
Proven ability to work with minimal direction and escalation -proven ability to work independently and as part of a team -demonstrate strong commitment to quality; proven ability to learn new technology and apply to marketing and communications
Develop effective corporate presentations and social media content
Proficiency in MS Office (especially PowerPoint, Publisher, and Word) -Proficiency in SharePoint (intermediate publishing and editing skills for the creation and editing of sites, web parts, wikis, lists, surveys, discussions, etc
Acro Service Corporation (Livonia, MI) 6/2012-9/2013
One of Michigan’s largest independently owned IT, Technical and Engineering staffing corporations.
MARKETING, COMMUNICATIONS AND PROPOSAL MANAGER
Responsibilities include proposal management, business development, marketing and public relations activities
Accomplishments included bringing in several clients through proposal management, refurbishing of Acro’s web site, and creation of marketing and communications materials.
Marx Layne & Company Marketing and Public Relations (Farmington Hills, MI) 4/1995-4/2006
Michigan’s largest independently owned marketing and public relations agency.
Senior level responsibilities include formulation, supervision and administration of accounts for clients in retail, non-profit, sports, health, medical, auto, professional, technical, institutional, government and other fields;
Clients have included: The State of Michigan (Travel and Police Departments), Bay Harbor Resort, Variety Club International - Detroit Chapter, Kroger, Wayne State University, Frank’s Nursery & Crafts, Murray’s Discount Auto Stores, The Suburban Collection (Michigan’s largest auto dealership group), Michigan Eyecare Institute, McDonald’s, Taylor Engineering, Bavarian Village Ski & Golf, Forman Mills clothiers, Detroit Demolition women’s football team, Michigan Mechanics minor league hockey team and many others;
Special event clients include: Chrysler Arts, Beats & Eats (1.5 million person festival on Labor Day weekend, making it Michigan’s largest festival), Meadow Brook Concours d’Elegance (one of the largest and most prestigious classic car shows in the world); as well as several Michigan sports events, including Super Bowl XL corporate events;
Worked on projects with General Motors, Ford, Chrysler, Volkswagen Bentley and Rolls-Royce;
Budgets worked on have been as high as $175,000 per year;
Formulation, coordination and implementation of marketing, public relations and advertising programs;
Drafting copy and design of collateral materials, such as press releases, brochures, advertisements, newsletters, web sites and journalistic by-lined articles;
Crisis management and corporate communications;
Media relations with reporters, editors and producers in print and broadcast fields;
Organization and coordination of special events and promotions, market research;
Working simultaneously on multiple projects; supervision and mentoring of co-workers
Bavarian Village Ski & Golf (Novi, MI) (PART-TIME) 6/1994-9/2000
MARKETING AND GOLF DEPARTMENT SALES
Responsibilities included marketing, public relations and special events promotion.
Golf department sales and customer service and liaison with golf manufacturer reps;
Genesus Marketing (Southfield, MI) 4/1994-4/1995
MANAGER OF CLIENT SERVICES
Responsibilities included project design, administration and creative work for clients
in food, construction and a number of other fields.
Services performed included marketing, communications, advertising and public relations programs;
New business development and proposal writing;
Client and vendor liaison.
Nordhaus Research (Southfield, MI) 1/1991-3/1994
Responsibilities included assistance in the administration of qualitative and
quantitative market research projects.
Data analysis and processing;
Assistance in writing reports and proofreading;
Assistance in the administration of focus groups.
Master of Business Administration; Majors: Marketing and Management
Wayne State University
Bachelor of Science; Major: Social Science, Minor: Communications
Michigan State University
MEMBERSHIPS: Public Relations Society of America, American Marketing Association, Adcraft of
America. Variety The Children’s Charity, FAR Conservatory.
TECH SKILLS: Mac systems, Filemaker Pro, MS Office, Word, Excel, Powerpoint, WebEx and Adobe.
OF NOTE: Willing to travel and relocate. References available upon request.