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Dubai, DU, United Arab Emirates
March 27, 2018

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TEL NO: 009****-*******




Senior Management Professional with 16 years of progressive experience in Hotel industry in India & UAE. Expertise in General Management, Hotel Operations, Business Development, Revenue Management, Sales & Marketing, Handling Key Customer Accounts, Dealing with High Net Worth Corporate Clients, Unique & Memorable Guest services & Cost Management. Capable to handle various markets with respect to leisure business from being exposed in both corporate and travel segments. A dedicated team leader, who possess analytical, problem solving, decision making, team building, negotiation, coordination, business management, organizational and supervision skills. Specialties: Pre-Opening & Post-Opening Hotel & Hotel Apartments Year/Marks Degree/ College

PG (2003)


Course: P G in International Hotel &Tourism Management College: HTMi.School of International Hotel & Tourism Mngnt, Switzerland




Course: BSc In Catering Science & Hotel Management College: SNR Son’s College. Coimbatore, India


Shortlisted for GM of the year for Midmarket hotels. UAE by Hotelier Middle East in 2017.(Out of 300 Hotels in UAE)

Interviewed and was Cover of Magazine of Hotelier MiddleEast in 2016.

Achieved Certificate of Excellence Award in 2012 from Tripadvisor

Achieved Travelers Choice Hotel Award in 2013 from Tripadvisor

Initiated a StarBucks franchisee for Comfort Inn Hotel & Boutique 7 Hotel & Suites.(bringing in brand recognition into the hotel)

Recognition (shield) received for providing Outstanding Hospitality to a group (SAUDI ARAMCO) 22 rooms/5 nights stay in 2009.

Recognition received for bringing Royal Brunei crew. 34 rooms for 4 years contract in 2007.

Experience, Leadership, Vision

Educational Qualifications

Curriculum Vitae of Hirosh Asuhar


Golden Tulip Media Hotel features 288 Rooms and Suites with 3 Food & Beverage outlets, Banquet halls, Meeting Rooms, Outdoor Swimming pool, Health Club, Spa, Gents and Ladies Salon, Supermarket. Oversees the entire construction and operations and for the pre-opening and post-opening of the hotel.

Job Responsibilities include:

Prepared the hotel for opening.

Prepare and approve budgets, strategies, plans and setting targets

Develop benchmark for Room rates and F&B Menu planning in line with Sales, Finance Controller and Executive Chef

Work with FC to produce annual finance budget and targets

Review and analyze expenditure, financial and operation reports, to identify and determine areas to improve profitability, productivity and guest satisfaction.

Meet regularly with department heads to keep informed, offer direction, plan and coordinate in carrying out job responsibilities and meeting performance goals.

Provide a proactive role in meeting and maintaining guest relations.

Direct investigations into causes of customer complaints and corrective action to prevent recurrence.

Allocate funds to departments and approve expenditures based on budgetary guidelines.

Recommend capital expenditures for acquisition of new equipment to increase efficiency and services.

Approve requisitions for equipment, materials, and supplies within limits of the budget.

Act as representative before government commissions or regulatory bodies during the review of policies or procedures.

Staff planning and hiring procedures in accordance to the internally released manning guides and salary scales.

Cleanliness and maintenance of the hotel assets.

Prepare and submit reports to the Corporate Office Comfort Inn Hotel Apartments: The finest contemporary amenities in 160 well-appointed Rooms that include 80 Studios, 65 luxurious suites, 14 Premium Executive suites and 1 Royal suite. Other facilities and services are Fitness centre, Spa, Children play room, indoor and outdoor swimming pool, Supermarket, Ladies Salon and 2 Food & Beverage outlets which includes Multicuisine Restaurant, Star Bucks Coffee Shop. Comfort Inn Hotel, Deira: features 114 rooms with single, double, triple and executive room types. Other facilities and services are 3 Food & Beverage outlets with StarBucks coffee shop, poolside restaurant located in the rooftop and a Multicuisine restaurant, swimming pool, Spa, Banqueting rooms.

Work Experience

General Manager (Pre Opening) Golden Tulip Media Hotel, Dubai March 2017 - Till Date

Group General Manager (Pre Opening) Comfort Inn Hotel Apartments (Deluxe)

/ Comfort Inn Hotel, Dubai

Oct 2010 – March 2017

Curriculum Vitae of Hirosh Asuhar


Job Responsibilities include:

Succeeded to open the hotel in the right time frame provided by the owner

Succeeded to do the complete setup of the hotel for opening

Prepared all required Service SOPs and Policies & Procedures.

Negotiated prices with all vendors and make sure to get the best quality with best price

Directly Deals with all government authorities related to hotel opening and thereon

Develop benchmark for Room rates and F&B Menu planning in line with Sales, Finance Controller and Executive Chef

Work with FC to produce annual finance budget and targets

Successfully increased revenues by 20% every year by focusing mainly on service standards.

Food and beverage consistently maintained to standards and quality, innovativeness, service and presentation and lowered food cost.

Conduct Food and Beverage promotions every month.

Brought StarBucks brand into the hotel

Introduced Take-Away for Food & Beverage and succeeded to add a good margin to the revenue

Increased productivity by decreasing employee turn-over by more than 50%

Improved highly guest satisfaction scores

Meet and spend value time with most of the guest and send direct mails to all Guests

Negotiate contracts and prices with vendors every year and reduce expenses without affecting the quality

Efficient operations and cost control of all hotel departments and facilities

Always achieved Revenue targets.

Rooms and public area consistently maintained to standards and attractiveness, comfort and cleanliness.

Energy consumption was monitored and minimized by implementing LED lights to the whole hotel and using water saving pipes.

Ensure adherence to relevant legislation relating to: fire, hygiene, employment, licensing etc.

Ensure to achieve best utilization and planning of staff resources, ensuring productivity and positive climate of staff relations

Aware of hotel position compared to local competition and ensure that plans are developed to maintain or improve that position as necessary and to maximize hotel sales

Represent the hotel and company in a positive manner to guests, colleagues and the community

Ensures proper reports and information are forwarded to owners office. Boutique 7 Hotel & Suites rooms features 79 Fully furnished spacious apartments - 20 Studios, 6 Executive Studios, 24 One Bedroom apartments, 25 Two Bedroom Duplex apartments, 4 Three bedroom Duplex apartments with large size bedrooms, separate dining/living with Fully Equipped Kitchenette. Hotel offers 24 hours Star Bucks Coffee Shop, 24 hours Multicuisine restaurant Job Responsibilities include:

Prepared all required Service SOPs and Policies & Procedures.

Oversee financial reports and ensure that measures are taken to increase revenue and brand awareness

Brought StarBucks brand into the hotel

Maintain service standards by ensuring that ongoing evaluations are conducted and that complaints are properly investigated

Develop, maintain and implement aggressive long and short-term financial and General Manager (Pre-Opening) Boutique 7 Hotel & Suites, TECOM, Dubai June 2009 – Sep 2010

Curriculum Vitae of Hirosh Asuhar


marketing objectives that are consistent with the company’s mission statements

Establish and maintain proactive human resource functions to ensure that employees are properly motivated, trained and developed and implementing effective open-door communication systems

Ascertain that safety practices are followed by employees and guests and assist in the maintenance of emergency and security procedures

Implement preventative maintenance programs to ensure that the hotel’s physical assets are properly protected

Drive sales and marketing strategies to create awareness about the hotel’s facilities and services, in comparison with competitors

Job Responsibilities include:

Monitor Front Office personnel to ensure guests receive prompt attention and personal recognition.

Manage the Front Office team to ensure optimum Occupancy and REVPAR in order to maximize revenue.

Ensure priority members, known repeat guests and other VIPs receive appropriate levels of attention and recognition, assisting with meet and greet and supervising room allocation where necessary.

Work in partnership with Sales & Housekeeping Departments to ensure guest's needs are determined and met in regard to room requirements.

Oversee work schedule for sectional managers & colleagues ensuring adequate coverage in line with projected occupancy and guest movement at all times

Setting up rate structures and be part of yearly budget

Prepares and analyses daily, weekly and monthly reports as per company standards

Monitors competitive environment including pricing and strategies of competition as well as external variables such as special events

Ensures that rate parity is maintained across all distribution channels thus allowing maximum flexibility to capture all market buying patterns

Monitors and analyses room’s inventory utilizing Revenue Management systems and structure to maximize occupancies and increase revenue including, but not limited to, monitoring room group blocks, demand levels and plan restriction Front Office Manager (Pre Opening team) (Joined as Duty Manager) Star Metro Hotel Apartments, Al Barsha, Dubai

Star Boutique, Dubai (ETA Star Hospitality Hotel & Resorts) Feb 2007 – June 2009

Senior Guest Service Agent Taj Hotels Resorts & Palaces, Dubai Aug 2005 – Feb 2007

Guests Services Agent Sheraton Dubai Creek Hotel &Towers, Dubai Aug 2003 – July 2005

Guests Services Agent Casino Hotels. India

2001 – 2002

Curriculum Vitae of Hirosh Asuhar


During graduation, have undergone for more than 500 outdoor catering functions and was also the captain for the outdoor catering during my final year.

During post Graduation, have worked in the college bar as Assistant Bar Manager and also was a member of the Asian food festival held in the school premises in Switzerland

Post Graduate Representative during the education in Switzerland. Computer Knowledge


MS Word, MS PowerPoint, MS Excel, MS Outlook, Photoshop Trainings

Train the trainer

The Fidelio training Program.

Handling Complaints

Telephone techniques

Fire training and fire drills.

Guest satisfaction tracking system.

Up Selling Techniques.

Date of Birth & Age 26/12/1979

Nationality Indian

Languages known Script and speak : English, Malayalam, Hindi Manage : German, Tamil, Urdu

Driving License

Valid UAE Light Vehicle License


Sports, Music, Travel


Upon request

Additional Professional Experience

Personal Information

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