Digital Media Specialist

*****************@*****.***

Carlsbad, CA

Summary

With a background as Digital Media/Programmatic Planner and Ad Operations Campaign Manager I am looking to join a growing entrepreneurial organization as part of the Marketing team.

Skills

Google DoubleClick Campaign Manager, Google DoubleClick Exchange Manager DSP/DMP

Google AdWords (& YouTube)

Google Analytics, Google Tag Manager

Facebook Business Manager/Power Editor

Audience Report: (Audience measurement tool). Flashtalking Ad hosting system

Adform DSP/DMP, Photoshop, InDesign, Illustrator, Shopify, MailChimp, Wordpress

Languages

Swedish (native language)

English (verbal, reading and written proficiency)

German (verbal, reading and written basic understanding).

Experience

Digital and Programmatic Media Planner

Tre Kronor Media

The work entailed creating, launching, and maintaining online ad campaigns in multiple DSP's and managed DMPs. I developed media recommendations and I had the lead role in assimilation of research data, negotiation of media vendor rates and specifications.

On a daily basis, I was managing the bid optimization of programmatic campaigns, analyzed the data and created audiences/strategies for the campaigns. My team was fast paced, detail-oriented, and hard working to accomplish our objectives.

I was responsible for our 3rd party ad server/tracker systems which included campaign set-up, creative asset trafficking and creation of client performance reports.

I handled billing and invoice reconciliation.

08/2016 to 09/2017 Stockholm, Sweden

Digital Media Planner 04/2015 to 08/2016 Zenith Media Stockholm, Sweden

I had an active role in developing digital strategies for clients to support their overall digital marketing program. The work included developing and executing digital media campaigns. I manage the cross-platform media strategy, campaign launches and media budget cost.

It involved planning through display advertising, programmatic, affiliate marketing, basic SEM and SEO marketing and landing page optimization.

I developed and executed campaigns through content marketing, social media, editorial/branded content for both B2B and B2B clients.

Ad Operations Campaign Manager 12/2014 to 04/2015 Zenith Media Stockholm, Sweden

I was the link between media planners, media vendors, creative agencies and 3rd party ad server systems.

I was managing the daily operational work, including creative asset trafficking, website tracking, analyzing data and provide insights and to the client.

My work entiled maintenance of campaign documents including flowcharts, budgets, authorizations, insertion orders, media schedules and invoice controlling of the clients media purchases.

I got to learn a basic experience in SEO, to work, analyse and control the parameters affecting the organic and local search results for the clients I was working with.

I also got a basic understanding in SEM, to plan and carry out advertising campaigns in search engines, content and display networks and social media to get the best outcome in earned media space.

Marketing and Wholesale assistant (Internship) 03/2014 to 06/2014 Ports 1886 New York City, NY The work included global sample traffic management, media monitoring and showroom-organization.

Education

Marketing degree

2015

Stockholm, Sweden

Media Institute Stockholm

Marketing degree with focus areas in: marketing, media planning, campaign coordination, SEO/SEM, web analysis, project management, sales, financial business, mixed media and behavioral science.

Upper Secondary School

Economy and Marketing

Certifications

Google DoubleClick Campaign Manager Certification (Year 2017) Google DoubleClick Bid Manager Certification (Year 2017) Facebook Blueprint Certification (Year 2016)

Committees and Professional Affiliations

I was a DMXCO-reporter for Zenith Media Sweden in Cologne, Germany, I reported for ZenithOptimedia on the conference through all social media channels. See one of my articles here about the progress of Mobile advertising: http://www.zenithoptimediaww.com/dmexco15/#p=8

(Year 2015)

Board Member HOA - I was responsible for the housing society member record and supplier engagement. To update introduction letter and information to new members was also a part of my responsibilities in the HOA board. (Year 2014)

UF-Start Up company - This was a part of my education in Upper Secondary Diploma in Economy, where we had to come up with a Start Up company, from idea on a paper to a real company, including develop a business plan, estimate budget etc. and finally register to an active company. (Year 2008)

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