TAYLOR S. CROSSON

Phone: 571-***-**** **** Bay Heron Place, Apt. 1117

Email: ac4x6l@r.postjobfree.com Tampa, FL 33616

EDUCATION

Virginia Tech - Pamplin College of Business: Blacksburg, VA May 2015 Bachelor of Science: Marketing Management GPA 3.0

Minor: Communication

PROFESSIONAL EXPERIENCE

Scannell Productions Executive Marketing Assistant April 2016-Present Tampa, FL

- Serve as key point of contact for all bookings and events staffed by Scannell Productions

- Establish relationships with distributors, suppliers, sales reps, and on-premise and off-premise accounts to ensure the proper execution of all events and promotions

- Execute all interviewing, hiring, and firing for all promotional models for Scannell Productions, which includes a database of over 3,000 models in Florida, North Carolina, California, and Nevada

- Manage all office operations including the supervision of Scannell interns and using independent judgement to make decisions about day-to-day operations, crisis resolution, and management of multiple tasks, activities, and projects

- Responsible for compiling and entering data from events for clients utilizing Salesforce, GreatVines, and Next Level Marketing for major clients such as Publix, Dominos, Wild Turkey, Titos Vodka, Forty Creek, and Jägermeister and the three major distributors: Breakthru Beverage, RNDC, and SGWS

- Execute monthly payroll for all Scannell Productions employees through use of QuickBooks

- Utilize ACT! CRM to input, track, and complete all events submitted to Scannell Productions

- Utilize MailChimp to maintain daily communication with all Scannell employees

- Monitor all reports from events to ensure compliance with deadlines and special projects

- Initiate and monitors all contracting agreements with outside vendors and clients to ensure proper contracting guidelines are met

- Process, enter, and analyze all data obtained from events and prepares reports and presentations for respective clients

- Maintain all social media platforms for Scannell Productions including Twitter, Facebook, and Instagram NEW YORK YANKEES January 2015 – April 2016 Tampa, FL NYY Tampa Foundation Marketing Assistant September 2015 – April 2016

- Managed and oversaw 2016 Spring Training silent auction, that garnered over $40,000, with all proceeds benefiting the New York Yankees Tampa Foundation

- Used Microsoft Dynamics CRM to analyze the marketing, customer service, customer relationship management and social media market research

- Managed and analyzed data from all email blasts sent out by Major League Baseball that would trigger a response from a potential lead or new camper

- Found and assessed trends and correlations between several types of data such as social media, email campaigns, purchasing history, types of purchase, ticket sales of records, and product inquiries

- Maintained all social media platforms for New York Yankees Fantasy Camps including Twitter, Facebook, and Instagram

NYY Spring Training/Tampa Yankees Marketing Management Intern January 2015 – September 2015

- Maintained communication with New York Yankees season ticket holders

- Handled financial transactions of single-game and group ticket sales as well as the processing, printing, and distribution of season, group, and individual game tickets

- Utilized the ticketing system and other data sources to generate leads and organize sales call efforts

- Oversaw Tampa Yankee’s 2015 Bark at the Ballpark which raised over $10,000 for the Animal Coalition of Tampa

- Social Media Marketing and the design and distribution of promotional collateral

- Spearheaded the “Street Team” to market at community events, professional sporting events, and at local schools

- Maintained 5,000+ contact database and utilized cold calling to connect with prospects and customers ADDITIONAL EXPERIENCE

Virginia Tech Cross Country/Track and Field Student Athlete August 2010 - December 2014

- Served as team captain

- Runner-Up at 2011 USA Junior Track and Field Championships (5000m)

- Balanced 40+ hours of weekly practice, training, competition, and traveling, as well as academics

-

HONORS AND AWARDS

Dean’s List Fall 2014, Fall 2011

Virginia Tech Athletic Director’s Honor Roll Fall 2011