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COO, VP of Operations

Los Angeles, CA
March 27, 2018

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**** ********** *** • Los Angeles, CA •90025

310-***-**** c • 310-***-**** o


Senior Leadership * Business Operations & Development * Contract & Vendor Negotiations Finance * Retail * Sales * Marketing * Personal & Business Development * Event Management * Consulting Services

Experienced executive with diverse experience, domestically and internationally. Proven success in enhancing business performance through operational excellence, internal optimization and external alliances.


Operations, event and project management

Contract and vendor negotiations

Investment Banking, financial oversight

Global sales, business development

Leadership, mentoring, team building

Management experience in the following industries: Business and Personal Development, Hospitality, Retail, E-Commerce, Finance, Education, Health and Fitness, Manufacturing, Fashion, Entertainment


COO and Consulting Services: 2009-Current - Beverly Hills

Founder of a consulting company which provides operational structure, business development, sales, financial oversight, and management “virtually” to companies that are just getting started, well-established, or ready to take their business to the next level. Depending upon the needs of each client, my focus has included managing daily operations, financial oversight, retail management, contract negotiations, business training, planning and scalability, and partnership development.

*2016-Current DelMorgan & Co. : Investment Banking Firm - Managing Director Santa Monica, CA

*2013-Current Thrive Academy: Chief Operating Officer & Chief Financial Officer Santa Cruz, CA

2015-2017 Thomas Imports: Chief Operating & Purchasing Officer Northridge, CA

2014-2017 Ali Ferguson LLC / The Bod Company: Chief Operating Officer Aliso Viejo, CA

Former clients include: Fleetrates Automotive, PMA Web Services LLC (COO & CFO), Transamerica, Noetic Films, Agape, Sellzio Marketing, Association of Extraordinary Banking, Culinary Staffing Service, etc.

Producer of the multi-speaker event, The Wealth Builders Summit. This extraordinary conference provided both education and financial investment opportunities for the attendees.

2011-2013 KARRASS Ltd. Beverly Hills, CA

Executive Officer, Business Operations and Development, Event Management, Sales and Marketing

For nearly 50 years, working with most of the Fortune 500 companies, Karrass is the worldwide leader in negotiation training conducting over 500 seminars annually. Responsible for sales, marketing, consumer acquisition, contract negotiations and revenue management elements of the business.

Oversight of business development and strategies, updating systems and campaigns; developed new analytics to more accurately track and determine most effect business decisions – seminar sales reports, e-commerce, internet, social media and marketing analytics

Responsible for creation, marketing and execution of a comprehensive multi-channel advertising campaign, increasing public seminar registrations by 24.5%

Developed new opportunities and joint ventures within other industries, lead generation strategies and revenue streams

Developed a new website after 14 years without a change, resulting in a 400+% increase in “time spent,” “page views,” and registrations

2007-2009 Christopher Howard Companies LLC. Torrance, CA

Executive Officer, Business Operations and Development, Event Management, Sales and Marketing

Responsible for the day-to-day business management and operational leadership of a personal and business development training company, conducting seminars in 9 countries, across 4 continents. Reported to the CEO and CFO.

Oversight of all areas of operation: Finance, Marketing, Training, Logistics, Human Resources, Legal and Customer Service – Staff of 27

Focused on international expansion (launched Asia), forging new relationships (Canada, India, Dubai, South America and South Africa), and developing existing locations (United States, England, Ireland, Scotland, Australia and New Zealand); Traveled extensively internationally and domestically; Negotiated and/or approved all contracts and agreements with foreign promoters, guest speakers, independent contractors and vendors

2004-2007 Sports Source Inc. / The Product Exchange Inc. Torrance, CA

Vice President of Operations – Business Development, Sales and Marketing

Responsible for the day-to-day business management, operational leadership and financial oversight of a sporting goods manufacturer, distributor, retailer and a supporting e-commerce platform. Reported directly to the CEO.

Managed key accounts and weekly meetings to monitor sales commitments, inventory, open P.O.s and S.O.s, A/R aging; Accts. included: Target, Wal-Mart, Costco & Sam’s Club

Handled all business insurance and legal issues, including the drafting and negotiating of licensing, distribution and vendor agreements, leases, worldwide trademark and patent applications

Created an e-commerce platform from conception and strategy to online presence, and insured seamless linkages to brick-and-mortar operations and other key online vendors

Orchestrated online marketing plan, included SEO, SEM, PPC, Web Analytics, email marketing

Established annual budget and sales projections – approx. $45M; created ongoing performance management, controlled all expenditures, kept operating and direct costs on target

Reduced trade inventory by 75%, and established an effective supply chain, reduced freight costs

Managed HR, recruiting, employee relations, performance management and organizational culture

Increased overall sales by approximately 25% by solidifying customer and vendor relationships, developing marketing solutions, globally increasing the sales network and support staff


Target Corporation – General Manager (3 retail locations)

Clothes Minded – Director of Operations & Sales (12 retail locations)

Rick Pallack – Retail Manager (Designer Apparel)

Gelula / SDI Media Post-Production – Director of Operations / Over 500 Films, TV, Video, DVD Media

Guns N’ Roses / Axl Rose / Big FD Management – Personal Management

TV Production – “Full House” and “My Two Dads” – Columbia Studios, Lorimar, Sony


University of California, Los Angeles (UCLA) – Bachelor of Arts, Political Science (Constitutional Law) / Minor, Economics

Financial Adviser – Previously Licensed Series 6, 7, 63, Real Estate, Health & Life Insurance – California

Karrass Negotiating Seminars

Personal & Business Development, Psychology and Educational Trainings

Target Corporation, Executive Business College (Instructor)

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