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Marketing Sales

Pleasanton, CA
March 23, 2018

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Sonu Agarwal

Global Marketing Digital Mktg&Demand Gen Predictive/ABM MarTech AI Product Marketing Content &Social


My Blog can be viewed at Global seasoned leader that delivers results. Perfect balance between Art and Science (left and right brain), Strategy and Execution that drives exponential growth. I focus on my 3Ps - Priorities (to map to goals and resources); Processes (tools, metrics and cross-functional alignment) and People

(matching and developing skills to goals).

Keen focus on sales and marketing teams to align through process, automation, and shared KPIs, devising strategies to make them more effective, and building teams and process to drive growth, predictability and profitability.

• 25+ years of work experience in SaaS companies, enterprise software, financial companies, and start-ups.

• Direct/Digital Marketing and Internet technologies (B2B demand generation, SEO, SEM, Telecalling strategies)

* Modern Marketer and Marketing Technologist (evaluated and implemented CRM, MAT and marketing and sales optimization solutions.)

• Entrepreneur: Founding team of Offshore Marketing Services company grew to 150 people and 3 offices in India

• General management, Staff Development, business applications management and assessment Specialties:

Growth Marketing - Digital and Direct Marketing/Demand Generation Lead Generation B2B and B2C

Top to bottom Funnel Management - Pipeline Models and Prediction Marketing Automation, Lead Nurturing, Scoring and Efficiency Drivers Cross Functional Project Management

Customer Marketing, Consumer Acquisition and Retention Content Strategy

Offshore/Global Marketing and Management

Vendor Management

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Blogger/Marketing Leadership ( February 2018 - Present

Delivering the orchestration around brand and positioning, technology and pipeline and amplification across all channels to grow revenue and establish market leadership. Building marketing foundation and mentoring teams to execute to marketing strategies from consumer, SMB to Enterprise buyer.

VP Digital Marketing - Global Demand Generation at Qualys January 2016 - November 2017 (1 year 11 months)

Responsible for driving the overall strategy, execution & measurement of a multi-dimensional marketing function that includes the Campaign Framework and Design, Content Strategy, Customer and Partner Marketing, Reporting & Analytics, Sales & Marketing Operations & Technology and Budget Mapping and Allocation across the globe. Head of Marketing/Demand and Growth Strategy Consulting (BOT Model) July 2008 - December 2015 (7 years 6 months)

Delivered marketing game plan, managed and built teams (long term engagements working as head of marketing on branding, positioning, website, social, content, pipeline growth) for startups and mid to large companies launching or pivoting their products. Client list included - Gild, Hoopla, SDL Tridion, Clickability, Fortinet, Inkling, Vocera, Talentica Software

Founding Team: Demand Generation and Web 2.0 Marketing at Regalix July 2005 - July 2008 (3 years 1 month)

Web 2.0 marketing services company with operations in US and India working with clients such as Paypal, Xignite, CallidusCloud and many more to drive Search Engine Marketing and website portal development.

Entrepreneur/President: Marketing Web 2.0, Lead Generation April 2003 - June 2005 (2 years 3 months)

Founder, marketing services start-up company

Business Consultant: Lead Management Efficiency Processes at Upshot Corporation (part of Oracle via Siebel acquisition)

May 2002 - August 2002 (4 months)

Established best practices for usage of Upshot’s Sales Force Automation application. Business Consultant, Operational Efficiency, Application Management, Offshore Development at eGain Communications

May 2001 - April 2002 (1 year)

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Assisted the President in a general management role in operational areas where there were opportunities for cost reduction, and for setting up business processes offshore.

As the Head of the Business IT (BIT) group, set up the staff and structure out of the India Office to support all eGain internal applications.

Negotiated contracts, designed, managed, trained, evangelized and launched several business applications using the offshore team. (Mentorix, Consilient, Cellmania (Mobile Sales System), DiscussionBoards)

Sr. Director Marketing/Marketing Head - WordWalla

June 2000 - February 2001 (9 months)

Marketing executive for a start-up global language software company, reporting to the CEO. Responsible for all areas of marketing product marketing (data sheets, white paper, product demos), product management, market segmentation, market research, pricing, lead generation, website development, PR, and event marketing.

Director Digital Marketing at

February 1999 - April 2000 (1 year 3 months)

Joined as 2nd employee in the marketing department. Responsible for contributing to over 30% of the company s revenues for FY99 through interactive advertising, strategic partnerships (e.g., AOL, Yahoo!, Lycos), affiliate marketing, viral marketing, and online promotions. Sr. Marketing Manager at Netcom Online Communications (aquired by Mindspring merged with Earthlink)

May 1997 - February 1999 (1 year 10 months)

Responsible for the company attaining net positive customer growth after over a year of zero or negative growth. Ensured customer acquisition targets were met by designing and implementing direct response programs through direct mail, print, radio, and telesales. Managed cross-functional teams, multiple advertising agencies (Devon Direct, FCB etc) and supervised marketing staff to ensure successful program implementation.

Product Manager at Providian Bancorp (part of Chase) March 1991 - June 1996 (5 years 4 months)

Managed the Revolving Line of Credit product, which was growing at the annual rate of

$700million. Contributed significantly to the growth of the Home Loan product line to reach the $1 billion mark. Managed annual budgets of $8 million. Managed call-center and direct mail agencies to achieve acquisition and growth goals.

For all products and tests designed direct-mail copy, layout and telemarketing scripts that resulted in more than a 20% increase in customer response rates to the company s products. Developed predictive models using SAS and Chaid to target customers for various financial product offerings. Page 4


Utah State University

MBA, Finance and Marketing

University of Delhi - HansRaj College

Bachelors, Business

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Sonu Agarwal

Global Marketing Digital Mktg&Demand Gen Predictive/ABM MarTech AI Product Marketing Content &Social

Contact Sonu on LinkedIn

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