***Download my PDF resume here: https://brightalytics.com/resume.pdf
Brightalytics LLC
Bright insights driving actions to achieve your aspirations!
Page 1 of 3
San Francisco, CA 94122
Elk Grove, CA 95758
Sacramento, CA
+1-628-***-**** ****@*************.***
https://brightalytics.com/ceo
https://www.linkedin.com/in/aleksandrpekarsky
SUMMARY
https://brightalytics.com
Brightalytics is a Tableau consulting, visual analytics, data visualization, and business intelligence company with expertise in working across functions to visualize financial, healthcare, and marketing data and automate business processes. For the past two decades, our core competencies have been shaped by serving clients from start-ups to Fortune 100 companies from Wall Street to Silicon Valley across industries, functions, and geographies. We help clients turn data into a competitive advantage. CLIENTS https://brightalytics.com/clients-and-industries Rally Health • UnitedHealth Group • Apple • Delta Dental of California • Marin Software • GreenLeaf • JPMorgan Chase • OpenTable • Nisbet Research • Narvar • CMO Labs • NatureBridge • Stellar Management • Chiron Capital • DFJ Nexus • Triax Capital Advisors • Columbia University • New Spirit Capital • Westpark Capital • PCG Management • Sleepy Hudson • Leeds United Construction SERVICES https://brightalytics.com/services
Tableau consulting and training, KPI dashboards, data literacy, visual analytics, business intelligence
Data visualizations for financial, investment, healthcare, marketing, survey, finance analytics
Analytics strategy and data strategy, data visualization best practices, accessibility
Data preparation, data engineering, ETL, automation, reporting EXPERIENCE, CASE STUDIES https://brightalytics.com/results 2022-Pres BRIGHTALYTICS LLC
Founder, Chief Visualization Officer, Tableau Consultant 2006-2022 PEKARSKY CONSULTING
Founder, Tableau Consultant, Financial Analytics Consultant Digital health app of Fortune 100 company
Built business critical HIPAA compliant dashboards linking user interactions with the web and mobile health app to clinical outcomes, digital engagement, user retention, and rewards metrics, and resulting in healthcare savings. Leading wholesale produce distributor
Built Tableau dashboard combining cross-functional financial, operational, marketing, and HR data that empowers executives with analysis to provide transparency into margins and profitability by customer, route, and region. Portfolio analytics
Built Tableau investment analytics tool to analyze client holdings and performance across all portfolios, generate ticker and lot-based P&L, trading, tax, and allocation strategies based on signals, triggers, and scenarios. The solution ingests and combines stock market, portfolio holdings, and cost basis data from multiple trading platforms and self-directed brokerage accounts, analysts research, and buy-hold-sell recommendations. Fortune 100 company
Worked with Fortune 100 company to optimize Tableau analytics and user enablement that reduces onboarding cycle by 10 days and extract generation time by 22% while serving 13 business units world-wide. Dental insurance company
Worked with a dental insurance company on a CX data analytics initiative to connect data across the functional silos and develop interactive Tableau dashboards yielding deep insights about the customer experiences with onboarding, touch points, survey, and NPS data metrics.
Page 2 of 3
D2C (Direct-to-Consumer) business
Developed and deployed a visual business intelligence report that combines Google Analytics data with software release events and allows the D2C business to correlate software product launches and re-designed check-out with conversions and revenue.
Healthcare technology company
Developed Tableau data visualizations of member activities that enable healthcare technology client better sell web and mobile analytics products and drive down healthcare costs. Marketing operations group
Equipped marketing operations sales reps with visual real-time customer-centric tools enabling them to understand customer purchase behavior, increase upselling, suggestive and cross selling, and reduce returns. B2B2C technology company
Developed a visual analytics solution used by a technology company and its B2B2C clients to gain visibility into the effectiveness of placements and marketing campaigns and to optimize their spend and time. Post-purchase platform
Optimized data visualizations providing actionable insights about post-purchase customer experience to improve customer loyalty, satisfaction and reduce churn.
Health app company
Developed Tableau dashboards that added value to both the sponsoring companies and their employees since having healthier employees and backing this up with data makes it that much easier for employers to negotiate and lower healthcare and insurance costs.
Digital health company
Created visual assets enabling digital health company and its clients to leverage business intelligence, advanced analytics, and insightful reporting to improve product engagement, optimize the products, grow revenue and business, and lower healthcare costs.
Background check and records search
Built reporting and invoicing software with UI, data capture from multiple vendors, and ETL that reduced the execution of critical tasks from 1.5 hrs to 12 minutes. EDUCATION
2008-10 THE COOPER UNION • COMPU21, SQL Server, MySQL, C#.NET certificates New York, NY 1995-00 TEXAS TECH UNIVERSITY, MBA, Finance / BBA, Marketing / School of Banking Lubbock, TX SKILLS https://brightalytics.com/software
Data Visualization: Tableau Desktop, Tableau Server, Tableau consulting, Tableau Prep Builder, Tableau Cloud
(formerly Tableau Online), Tableau Reader, Tableau Public, visual analytics, dataviz, data analytics, financial analytics, finance analytics, investment analytics, healthcare analytics, marketing analytics, web analytics, financial data analytics, LOD expressions, table calcs, business intelligence (BI), dashboard design, data modeling, data management, guided visual analysis, visual storytelling, interactive data exploration, ad-hoc reporting, information graphics, Salesforce CRM
Software: Microsoft SQL Server, Reporting Services (SSRS), Integration Services (SSIS), Excel, Power Query, MySQL, Teradata, PostgreSQL, Amazon Redshift, Access, MS Office macros and VBA (Visual Basic for Applications), Microsoft Visual Studio, VB.NET, SAP BusinessObjects (BO, BOBJ), ERP, XML, HTML5, RegEx, CSS, Umbraco CMS; Qualtrics
Page 3 of 3
SERVICES, FULL LIST
https://brightalytics.com/services
Analytics Strategy
Partner with clients to develop data analytics strategy, formulate data strategy, and implement visual analytics strategy.
Visual Analytics
Provide data analytics services, including Tableau consulting, visual analytics, business intelligence (BI), data visualization best practices, accessibility, UI design, reporting, and executive KPI dashboard solutions. Data Engineering
Deliver data preparation solutions using Tableau Prep Builder, SQL, and VBA to set up reusable data sources, shape data, and automate ETL (Extract, Transform, Load) processes. Finance Analytics
Work with CFOs, controllers, CPAs, and accountants to visualize budgeting, forecasting, financial modeling, financial reporting and analysis, and financial statements. Investment Analytics
Support investment, corporate finance, private equity (PE), venture capital (VC), and restructuring firms with data analytics for investment management, scenario analysis, portfolio trading, valuation, and due diligence. Industry-Specific Dashboards
Design financial analytics, healthcare analytics, and marketing analytics dashboards, and data visualizations. 360 Analytics
Break down data silos! Leverage data from across departments and business functions to paint a holistic picture of the enterprise.
Survey Analytics
Perform survey data prep and analytics.
Center of Excellence (COE)
Help clients adopt self-service analytics and form Tableau Center of Excellence. Training
Teach about visual analytics, Tableau, data literacy, data-driven organizations, Excel automation. Speaking Engagements
Present at a workshop or conference, participate in an interview for social media blog, podcast, or video in person, online, or via a pre-recorded video.
One-on-one
Conduct individual consultations, deep dives, and training sessions. Start-ups
Advise start-ups on data analytics strategies.
Staffing
Offer data analytics staffing services, identify and screen Tableau talent. Career Coaching
Provide career coaching for individuals seeking to advance their career as data analysts or data scientists. Creative Services
SEO optimization, OG tags, meta tags, specialized data-driven, data-supported marketing copy and presentations, video and photo content, case studies, and use cases.