MARK D. CROKET, MBA
*******@*****.***
Qualifications
Accomplished Business Development professional with 25+ years of experience recognized for contributions to record-setting sales, new product development, and market expansion in highly competitive domestic and global markets. Thoroughly understands the engineering, R&D, manufacturing, and purchasing process for custom parts and equipment. Successfully cultivates and manages customer relationships that produce significant revenue. Aggressively identifies opportunities, develops strong relationships with strategic customers, and effectively promotes unique value propositions to contribute to business growth and long-term success. Results driven with proven ability leading cross-functional teams to achieve year over year sales targets. Exceptional communicator with a consultative sales style, strong negotiation skills, and exceptional problem solving abilities.
-Customized Product and Equipment Sales - Program & Project Scheduling
-New Product Development and Launches - Facilitator of Cross Functional Teams
-Risk Management - Customer Relations
-Team Building/Leadership - Budget and Cost Management
-FMEA Process development - Negotiating Skills
-Strategic and Tactical Planning - Sales Forecasting and Analysis
Professional Experience
Mayfran International
Global leader in providing solutions for scrap and coolant management and material handling.
Product Manager 2012 – Present
(Recruited back to Mayfran to grow sales for the filtration product line)
Increased sales in metal working filtration equipment by 25% year over year, contributing to 40% North America market share
Generated $3.5M in incremental revenue growth by developing new OEM and End-User sales channels
Created new business opportunities through product development targeted at new markets
Provided Technical Support and Training to Sales Team
Structured standard cost estimate models to reduce estimating process requirements
Developed and implemented training and teaching tools for support of project management and engineering teams
MARK D. CROKET, MBA
Project Manager 2000 – 2007
Directed all aspects of engineering and project management for projects with budgets in excess of $2M annually
Developed new products which led to direct sales in excess of $1.5 million
Provided support to sales team during selling cycle
Lead external and internal meetings to communicate customer requirements
Project scheduling of internal and external resources to meet project timing
Facilities Management Concepts
Engineering and consulting services firm providing engineering and strategic consulting in facilities design and construction
Founder and Principal 2009 – 2012
Secured Ford Motor Company and General Motors as key accounts
Developed strategic plans for the sourcing of $20 million of capital equipment to support major power train programs at General Motors
Sourced equipment and engineering services from tier one and tier two suppliers
Managed program resources including external engineering services
Mann+Hummel Advanced Filtration Concepts
Manufacturer of metal working fluid filtration equipment and processing equipment
Sales Manager 2007 – 2009
Managed construction and facilities improvement projects with budgets exceeding $5M
Developed program bid specifications and equipment installation packages
Reported program progress and timing plans to executive management team
Sourced and cultivated new customer relationships
Booked $1M in new business in 12 months with Ford Motor Company
Increased sales representation with existing customers including Ford Motor Company and General Motors
Identified and developed new products for new business opportunities in new markets
Developed detailed strategic plans that included market analysis, financial analysis, risk identification and mitigation, SWOT analysis, and industry benchmark research
Account Manager 1997 – 1999
Managed sales channel for Ford Motor Company and General Motors power train divisions
Averaged sales of $3.5 million per year
Program management for international projects with Mann + Hummel European business unit
MARK D. CROKET, MBA
Project Manager 1991 – 1996
Program Manager for international projects
Led cross-functional, multinational teams to manage commercial and technical elements of large programs
Managed projects valued at $3M - $5M annually
American Axle and Manufacturing
Global manufacturer of driveline systems and forged components
Corporate Facilities Engineer 1999 – 2000
Managed construction and facilities improvement projects with budgets exceeding $5M
Developed program bid specifications and equipment installation packages
Reported program progress and timing plans to executive management team
Education and Professional Development
MBA
University of Phoenix
BS, Engineering Technology
Central Michigan University
Miller Heiman Sales Training - Strategic and Conceptual Selling
Sandler Sales Training – Presidents Club
GD & T Training
American Axle & Manufacturing Leadership Development Program