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Sales Manager

Newhall, CA, 91321
March 22, 2018

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***** ****** *** ***/***-****

Santa Clarita, CA 91321


Profitably develop and implement successful business plans and high-impact product launches with a creative, visionary approach; ensure delivery of high-growth revenue results.

Expertise in the negotiation and execution of complex contracts and procurement agreements with top management, major vendors and key decision-makers.

Self-motivated to achieve peak performance, penetrate competitive markets, maintain quality and meet aggressive business objectives.

Highly skilled to identify client requirements and maintain production objectives.

Extensive exposure to cross-cultural practices and international business protocols; dual citizenship in the US and the European Union.


Strategic Planning ● Relationship Building ● Performance Metrics ● Competitive Analysis ● Team Leadership ● Business Savvy ● Financial Acumen ● P&L/Budgeting ● Process Improvements


Sales Manager

New Horizons Learning Group, Burbank, ca 2016-Present

Oversee a team of 10 Outside/Inside Account Executives specializing in selling IT and Software Training Solutions

Average over $40,000 per month in sales per individual

Lead our top sellers to produce over $100,000 per month in sales and over $1 million annually

Over $4 million in annual sales in our Los Angeles Office

Recruit, Hire and Train top individuals to increase clientele and sales

Constantly train and coach all members, regardless of length of tenure

Sales Director

Skin by Natalie, Santa Clarita, Ca 2015-Present

Direct all Sales and Marketing efforts for a new mobile Esthetician business. Create and implement sales strategies to produce and expand client base resulting in increased revenue.

Began with zero clients upon inception of business and grew to 23 clients in the first month.

Created a referral discount program to help increase clientele and sales.

Clientele and revenue have increased by an average of 31% per month in the first six months.

General Manager 2010-2015

University of California at Los Angeles, Los Angeles, Ca

Provided leadership and direction to a team of up to 120 employees, including three Managers and six Supervisors. Oversaw all aspects of project management, customer interaction and marketing in a fast paced environment. Major responsibilities included the prioritizing and delegating of responsibilities, and ensuring all assigned tasks were completed in a prompt and accurate manner. Essential duties also included inventory and labor cost management, in order to improve upon profit and loss.

Decreased overtime by over 70% over the course of three years.

Opened new concept which directly resulted in an increase of 13% of overall sales.

Developed, planned and executed an 1800 person event which received rave reviews.

Led department in overall sales for five consecutive years.

Marketing and Sales Manager 2009-2010

Custom Hotel, Los Angeles, Ca

Managed multiple outlets, with major responsibilities including inventory and labor cost management, profit and loss accountability, hiring and training of all staff.

Implemented inventory control policy, resulting in decrease in inventory loss by 11%.

Reduced monthly labor costs by 15%.

Planned, coordinated and managed special functions of up to 350 people.

Developed and implemented marketing plans which led to a 30% increase in sales.

Regional Sales Manager 2006 – 2009

Omni One Appraisals, Los Angeles, Ca

Hired to set up the LA office and open up this new market in spite of intensive industry competition. Hands-on talents in building solid client relationships, following through on business inquiries, organizing detailed presentations, handling accounts payable/receivable and maintaining accurate documentation.

Expanded client base by 27% within the new LA marketplace, while maintaining 100% customer retention and increasing profits by 17%.

Introduced a 24-hour turnaround goal on all appraisals, instead of the previous 72-hour limit.

Highly skilled in research, comparable analysis and sales support

Continued to be utilized as a Resource Person in tracking industry trends and analyzing new business opportunities.

Senior Manager 2005 – 2006

Levy Restaurants, Staples Center, Los Angeles, Ca

Directed all operations for four outlets, representing $13 million in annual revenue. Coordinated all target marketing, promotions, advertising and public relations functions. Hired, trained, motivated and supervised 140 staff and management in all menus and operating procedures.

Always met tight deadlines and client requirements; traveled extensively to troubleshoot and resolve complex client problems.

Reduced labor costs and inventory loss each month.

Instrumental in organizing and executing marketing campaigns and special events for customers in order to encourage loyalty and overall account development.

Manager 2001 – 2005

Whiskey Creek, Mammoth Lakes, Ca

Oversaw all business operations with $3 million in annual revenue. Coordinated cost controls, payroll, budgeting, inventory control and purchasing. Hired, trained and supervised staff.

Drove sales increases by an average of 18% year over year, including an off-season record of 43%.

Gained a solid reputation for team building, creative promotions, customer satisfaction and special events planning.

Instituted operating standards for labor costs, stocking and quality assurance; maintained a record-breaking 73% employee retention rate.

Sales Manager 1999 – 2001

Mammoth Mountain, Mammoth Lakes, Ca

Built and led a team of 15 guest service agents in sales and support of a wide array of mountain activity products and services for this multi-million dollar resort.

Assisted in generating up to $20,000 in sales daily.

Skilled in staff training, mentoring, resource allocation and cost controls.


B.A. Degree in Sociology and Media Studies

Claremont McKenna College, Claremont, Ca

Property and Casualty Insurance License #0K60710

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