Melody Lin

**** **** *** ********, ** ***** ac4wcb@r.postjobfree.com 646-***-****

EDUCATION AND HONORS

Binghamton University– State University of New York Expected May 2018 Cumulative Candidate for Bachelor of Science Degree in Financial Economics GPA: 3.1/4.0

WORK EXPERIENCE

RVSA Advertising - Binghamton, New York August 2017-Present Digital Media Marketing Intern

• Collaborates with marketing managers and graphic designers to construct and update digital pages to actively engage clients' target audiences through consistent and relevant posts, leading to an average of 5% engagement increase

• Monitors and manages customer brand relationships for multiple client’s by building relationships with new and existing audiences across multiple social networks (such as Facebook, Instagram, Twitter, and Pinterest)

• Creates engaging and relevant content using insights from digital analytics and latest trends in a manner that invites conversation and interaction, reaching on average of 500 impressions on daily posts across all clients Viacom (Kids & Family)- New York, New York July 2016-August 2016 Research Intern-TV Land/CMT/Nick @ Nite

• Researched, analyzed, and prepared analysis reports on relevant industry and cultural trends to better understand the target audience for research to discuss in meetings with relating departments like marketing and production department

• Assisted with three program grids weekly using Excel for research directors to organize rating reports, analyze performance ratings, and to enhance the performance in impressions across overall all TV programs

• Dispatched along side the Research department the effectiveness of previous branded campaigns and learning from the actions Viacom and what the competitors have done in the past to craft better campaigns.

• Compiled concise powerpoint presentations by summarizing academic works so that arguments/findings are readily available to researchers Compile research on foreign policy derived from a variety of different sources Asia Kan- New York, New York June 2015-August 2015 Cashier/Host

• Communicated between with kitchen staff and chefs to guarantee an effective transaction of preparation and delivery orders by actively checking orders made by the kitchen to ensure no missed items or missed orders were made

• Collected on average of $200 in cash, and maintained proper accountability for orders and funds daily

• Provided excellent customer service to over 100 customers in person and picked up over 50 phone orders on a daily basis by serving customers in a timely manner, thus increasing overall customer satisfaction Rousso Apparel- New York, New York August 2014-May 2015 Sales Intern/Receptionist/Accounting Intern

• Collaborated with two other team members to organize and prepare over 500 pieces of merchandise for sales week

• Operated as a liaison between the company and it’s clientele by efficiency managing calls, emails, and meetings with private clients to help keep the overall team up to date with their holdings

• Analyzed company’s weekly petty cash expenses to reconcile and enter all transactions in book keeping records for the accounting team to replenish petty cash funds for purchasing office essentials CAMPUS ACTIVITIES

China Care Club– Binghamton University August 2015-May 2016 Executive Board Member (Events Coordinator)

• Collaborated with other E-board members to brainstorm engaging events for people across different demographics to

• Supported along side E-board members to raise on average of $200 bi-weekly to donate at a nonprofit organization which improved the social welfare of orphans in China by providing necessities like food, clothing, and shelter

• Promoted appealing club events through the use of social media platforms like Facebook and Instagram Poverty Awareness Coalition– Binghamton University August 2015-Present Member/Food Pantry Volunteer

• Attend weekly club meetings to discuss how to bring poverty awareness on campus

• Attend community service projects like soup kitchens, food packaging on campus, and food trucks

• Met with club members once a month to help cook, serve, and seat customers in an efficient manner ADDITIONAL INFORMATION

Languages: Fluent in Cantonese, English, and conversational in mandarin Technical Skills: Microsoft Word, Powerpoint, basic Excel, basic Access, and social media proficiency Interests: Cooking, Cycling, Weight Lifting, Urban Explorations, Ukulele

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