Customer Service Product Development
Resume:
Solon, OH
CYNTHIA EUBANK
Summary
Passionate marketing professional focused on exceeding revenue goals, driving new product development and strategic growth. Versed in all aspects of product marketing from concept development to execution and launch. Skills
Product Development
Strategic Planning
Merchandising
Pricing Strategies
Brand Development
Product Life Cycle
MS Office(Powerpoint, Word, Excel)
Web Docs
AS400
Vendor Dart
Pegman
Experience
Sr. Director of Product Marketing and Strategic Growth Horizon Global Americas (formerly Cequent Consumer Products) Full P&L responsibility for over $39M portfolio sold through retail market, e-commerce, installer market, and internationally.
Lead cross function team of 11, consisting of Product Managers, Product Engineers, Graphics Manager, and Graphic Designers
Develop innovative and targeted product development initiatives to support overall company growth objectives: 30 - 40 new products a year
Manage approximately 2000 SKUs across multiple channels: Retail: Walmart, Home Depot, Lowes, Tractor Supply, ACE, Target, Family Farm & Home Ecommerce: Amazon, Walmart.com, Lowes.com
Auto retailers: AutoZone, O'Reilly Auto Parts, Advance Auto Parts OEM: Ford
Define and maintain product road maps for Loading Ramps, Cargo Securing, and Cargo Management Gather market intelligence to understand market needs, capture the voice-of-the-customer, and ensure representation through customer interface and customer panel group Design and develop product collateral and merchandising that drive product demand - Brand catalogs, brochures, print ads, in-store retail headers and information guides Design, manage and organize company wide trade show efforts: SEMA, RVIA, and Inter-bike Identify and monitor industry activity and react to trends, including new product introductions, merchandising, promotions, and pricing
Created, implemented, and trained Customer Service and Sales department Established brand identity: Visual brand language, brand archetype, and overall brand standards Oversee product quality standards, testing, and weekly quality meetings Accomplishments
497 Ott Drive, New Franklin, Ohio 44216 C: 330-***-**** ******.***@*****.*** Grew category market share by 13% through new products and forward thinking merchandising solutions
Development and promotion of 4 key team members
11/2005 to 06/2007
Fairlawn, OH
12/1999 to 11/2005
Bedford, OH
Developed and delivered Customer Service training
Designed and created marketing collateral for sales meetings, trade shows and company executives Developed and launched Reese brands website with cross functional team Accomplishments
New patented product accounted for more than $3M in sales, first full year to market Direct import account initiative achieved a $7M increase Senior Product Manager - Home Organization Totes & Clears Newell Rubbermaid, Home Products Division
Full P&L responsibility for $300M portfolio sold through key customers such as Wal-Mart, Lowe's, Home Depot, Menard's, and Target.
Project lead for best cost initiatives with multiple cross functional teams (engineering, manufacturing, sales, industrial design, and graphics)
Managed approximately 600 SKUs across multiple channels: home centers, mass merchants, club stores, discount centers, and specialty stores
Created and managed marketing strategies, tactics, pricing/margin and cost management Managed consumer/industry trend analysis through focus group panels, online surveys, and customer interviews
Supervised 1 Associate Product Manager
Created and managed tri-lingual product labels, packaging and promotional displays Created customer and corporate presentations
Accomplishments
Category initiative in 2006 resulted in 8 percent increase in profitability of current customer programs and opportunities with new customers
Managed material content reduction project, reduced content by 20% Senior Product Manager - Floor Care & Surface Protection Waxman Consumer Products Group
Full P&L responsibility for $32M portfolio sold through key accounts such as Lowes, Sears, K-Mart, Wal-Mart, and Bed Bath & Beyond.
Managed approximately 1000 SKUs across multiple channels Developed and delivered customer line reviews/presentations Created and managed customer programs/planograms, sales/marketing strategies and tactics, promotions, training, GMROI, consumer/industry trend analysis, product quality/improvements, packaging, inventory turns, new product development/innovation, patent research, pricing/margin and cost management, SKU productivity
Category initiatives in 2004-2005 resulted in increased market share, increased profitability of current customer programs and more opportunities in new markets Introduced 25-50 new products per year
Daily communication with sourced engineering and manufacturing in Asia Accomplishments
Achieved 10-23% year-over-year sales growth for 5 consecutive years Lead additional $6M Direct Import Program through daily communications with Asia 07/2007 to 08/2015
Solon, Ohio
Director of Marketing and Product Development
Cequent Consumer Products, Inc.
Full Brand and P&L responsibility for Cargo Securing and Loading Ramp product lines. Lead cross functional team of 4: Product Manager, 2 Product Engineers & Graphic Designer Developed and executed product road maps - exceeded new product innovation goals of 20 new products a year
Developed and delivered customer line reviews/presentations SKU rationalization - SKU reduction of 20%
1994
Kent, OH, United States
BBA: Marketing
Kent State University
Dale Carnegie Training
Human Effectiveness Training
Franklin Covey: 7 Habits of Highly Effective People Cleveland, OH
Developed and managed competitive analysis program, product labeling, co-marketing programs, private label programs, new product development and launches, and international product program Active member of cross functional Year 2000 compliance team Developed consistent product labels and packaging
Lead on initiating new product development program - Stage gate Education and Training
Product Line Analyst 05/1997 to 12/1999
Macco Adhesives
Assured timely introduction of key marketing and product development programs.
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