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Manager Media

Cypress, TX
March 22, 2018

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PETER BISHAY Houston, TX 832-***-**** MEDIA PLANNING & BUYING - Business Unit Director

Offers 13+ years in the Media Planning/Buying & client servicing with a career background in the top Global Media Agencies. As a Business Unit Director, one of my major responsibilities was to restructure a full team by having the right person in the right seat, integrating the social media team within the full planning/buying team, leading on all major presentations across all clients. Leading on all annual trading with different media suppliers requirements & pushing the innovation agenda with innovative initiatives for our brands & clients

Key Skills

Client Relations Regional Account Management Digital & Mobile Marketing Negotiations FMCG Relationship Management Conflict resolution Global Competitive Reports & Trending analysis Coaching & Mentoring Team Leadership Strategic media thinking Business development


PHD, Cairo, Egypt June 2017- Present

Business Unit Director

● Launched PHD & Hearts & Science agencies in Egypt as they're part of the OMG "Omnicom Media Group" overlooking the Arla "Puck", SC Johnson, KFC business operations in Egypt

● Executed a multi-channel media strategy resulted in acquiring new Business such as winning Huawei pitch in March 2018

● Worked closely with the Regional mgt. team and our MENA CEO for acquiring new business in Egypt’s office

● Reporting Directly to our MENA CEO on all business revenues & volume rebates OMD, Cairo, Egypt Oct 2016 - June 2017

Media Director

● Leading a team of 14 members to overlook the Henkel, Danone, Nivea, Arla, Hilton, HP, HTC, Uber, Heinz, BEKO and beIN sports business operations in Egypt. Team consists of planning, buying, social & digital departments

● Managed a total budget of $70M approximately which generated an air time value of 650% due to efficient consolidation & negotiations with the media vendors/suppliers as we increased our client’s deals vs. their yearly budgets

● Working closely with our Finance Director to manage all client’s finances and many more

● Leading with my team on all regional industry awards work (Effie’s, MENA Cristal, Festival of Media, Lynx and Cannes)

● Leading on business development proposals & pitches OMD, Cairo, Egypt July 2012 - Sep 2016

Associate Planning Director

● Recommend annual strategy for my clients that fits their brands

● Supervise on all annual/semiannual/quarterly media reviews and reports sent to the client & make sure that they’re aligned to the agreed upon strategy

● Overlook on all changes affecting media in the market to apply any strategy changes if needed

● Manage a team of 4 ensuring all requests are sent within the agreed deadlines & a full recommendation with every plan

● Direct the overall financial operation process of my clients OMD, Cairo, Egypt Apr 2009 - July 2012

Media Planning Manager

● Work closely with OMD global offices on all global tasks ensuring that Henkel Egypt is functioning within their guidelines

● Coordinate proprietary research to be implemented in the Egyptian market with our regional office

● Worked on acquiring new business on several categories including automotive, banking and other FMCG’s

● Responsible for developing media plans in accordance with the objectives and strategies for assigned clients/accounts

● Responsible for the implementation of media buys & continual monitoring/optimization of campaign results

● Ensures account coordination and effective communication with client and other agencies

● Coordinate with our regional offices for different campaigns and launches in their markets

● Gold Prize 2011 in the Effie award & Bronze prize in Dubai Lynx 2011 EGYPT IS MY COUNTRY for Henkel Egypt. 35% Volume share & 24% incremental sales generated during that campaign Mindshare, Cairo, Egypt Mar 2008 - Mar 2009

Media Planning Manager

● Participates in client meetings and ensure deliverables.

● Aids in managing client expectations on media deliverables.

● Manages account media budgets.

● Establishes working relationships with properties.

● Proven media experience working for leading brands and companies.

● Extensive knowledge working with all media tactics

● Actively participate in all formal/informal training and knowledge sharing initiatives Mindshare, Kuwait, Kuwait May 2005 - Feb 2008

Senior Media Planner

● Managing a total budget of KWD 40M yearly budgets for the biggest two accounts in Kuwait in terms of Media spending NBK - National Bank of Kuwait & MTC Vodafone and later rebranded as Zain in 2007

● Periodically meets with other media team members to exchange ideas and best practices

● Oversees campaigns development all over the GCC

● Compiles and analyzes performance & learning reports

● Responsible for the daily contact between the agency and clients

● Development of strategic media plans for the clients

● Prepare Media Plans & follow up with media representatives & Suppliers JWT, Kuwait, Kuwait Feb 2005 - May 2005

PR Executive

● Handle All the PR activities for our clients such as NBK, Zain – MTC Vodafone

● Prepare cost quotes and follow up payments with finance department.

● Arrange and coordinate with other JWT offices within the network to get required information that might be needed

● Handled the first PR Event for Kuwait ports authority client in Kuwait reporting directly to the PR Director Education & Professional Experiences

Bachelor of Business Administration. Major: Marketing & Int’l Business, MSA - Modern Science & Arts university Extensive knowledge of MS Office (Word, Excel, PowerPoint, Outlook) Optivi, Z-plan & X-plan Optimization Planning tools Google analytics & AdWords

Facebook Ads Manager

Facebook & Instagram Blueprint e-learning program

Audience Network: Extend Your Campaign’s Reach Blueprint e-learning program Leadership Management, Presentation & Negotiation Skills Trainings

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