Valerie L. Behrendt
Seeking marketing role where strategic and innovative thinking, experience in customer engagement, market development, account management & office management will add value to the team.
Ten years of major account management in Houston with large organizations who demand high quality services and blue chip customer experience.
A results-driven, self-motivated and resourceful member of your team, I develop company and client resources to meet evolving demands in industries known for rapid change.
20 years of experience in inside sales, customer acquisition and retention with companies in the engineering, construction & public works.
As Marketing Manager for Kildrummy began ongoing industry white paper and event series; positioned Kildrummy as thought leader in oil and gas project solutions; managed major accounts in Houston including Chevron, BP & ExxonMobil: pilot to enterprise adoption.
Regional Manager for 8over8, handling Major Accounts, partner program, customer engagement; 8over8 acquired by partner AVEVA; knowledge transfer for new hires; marketing programs & content for 8over8 product line under AVEVA; inside sales program development.
Areas of Expertise
Business/Market Development Customer Service Partner Programs
Account Management Market Research/Strategy Marketing Communications
Teaming Customer Engagement Knowledge Transfer
April 2016 –present: IMP -Consultant / Owner
Consulting services for integrated marketing programs; events, web content, white papers, blogs, social media; lead generation, inside sales / telesales programs.
January 2015 to March 2016: 8over8 – An AVEVA Group Company: Market Development Manager
Market research for Petrochem/downstream & infrastructure verticals
Internal marketing programs (Influencer program, Customer engagement program)
Inside sales/business development to target markets – EPC & Mining
Knowledge transfer to new marketing team at 8over8 & sales at AVEVA
2009 to 2015: 8over8; Business Development Manager, Global & Regional Marketing Manager
Managed Chevron & BP accounts from pilot to enterprise adoption – these two customers represented 48% of our business after 2 years
Promoted & facilitated in house training on customer experience; set up and supported Community of Practice events with key clients
Created oil and gas industry breakfast and white paper series; established thought leadership role for 8over8; industry events; customer round tables; blog, case studies, web content
Opened market for LNG in Australia in 2011-2012 adding Arrow, INPEX, Woodside & Santos to 8over8 pipeline
8over8 acquired in 2015 by AVEVA after experiencing 30% growth in owner-operator market
2008 to 2009: Skire; Business Development, Oil & Gas
Marketing and sales of integrated project, program and cost management solution to oil and gas central project organizations;
Our team increased business in Houston growing client base 300% in two years
Successful partnership with Intergraph
2003 to 2007: Kildrummy; Marketing Manager; Account Manager
Led marketing team in Houston to create awareness, generate leads, spur and support rapid growth; collateral, events, lead gen & website programs
Created and managed Kildrummy Oil and Gas industry breakfast and white paper series; coauthored papers with clients; set up and managed super user workshops and “cost management days”
Managed major accounts with ExxonMobil, BP & Chevron; cross functional team with Sr Consultant and Program/Project Manager
EDUCATION & PROFESSIONAL AFFILIATIONS
Bachelor of Arts, University of California at Berkeley
AACE (Association for the Advancement of Cost Engineering)
IACCM (International Association of Contract and Commercial Management)
FIATECH (Technology focused offshoot of Construction Industry Institute)